[EVENT] Digital Media Dinners- Social Media Branding

Marketing Melodie is excited to present the 2nd Digital Media Dinners. The featured topic is Social Media Branding. I chose this topic because it’s important that business owners  take action to ensure  a positive brand reputation on Social Media to attract qualified customers and clients. Whether your company is active  in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor.

Networking during dinner at Digital Media Dinners

Networking during dinner at Digital Media Dinners

Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.

Marketing Melodie will give an educational presentation followed by a panel discussion with successful industry leaders and business owners. The panelists will provide insight on how their business or organization is excelling in brand management through Social Media. The event will conclude with audience Q&A.

Digital Media Dinners- Facebook & Twitter for Business Panel

Digital Media Dinners- Facebook & Twitter for Business Panel

GOALS:

  • Learn hands on, tactical tips to implement and incorporate immediately
  • Knowledge on how to improve your brand image
  • Gain tools to customize a compelling brand message to attract qualified customers

Our first event, Digital Media Dinners- Facebook & Twitter for Business was successfully hosted last November 2010. Check out the event photos here.  We received positive feedback based our post event survey:

  • 100% of attendees AGREED or HIGHLY AGREED they would RECOMMEND the event to others.
  • 78% of attendees said the quality of content was EXCELLENT.
  • 100% of respondents AGREED or HIGHLY AGREED the event was INFORMATIVE.

CALL FOR SPEAKERS:

We’re currently still recruiting speakers for the event. For this particular event we are looking for professionals who represent a review website, a group buying website and businesses successfully using location based networks.  If you’re interested in speaking, please email: Melodie at MarketingMelodie dot com with the following information:

1. Name, Company and Title
2. Email Address, Phone Number and Website URL
3.  Topics you can speak on
4. Social Networks you are using with the specific URLs to each network
5. Brief description of how you have used social media for your business and the benefits
6. Please list any additional professional speaking experience

For complete details and to register for the event. Please click here.

*Photo Credits: Michael Regala Photography


Marketing Melodie in 2010: A Year in Review

I’m excited to wish everyone a Happy New Year! 2010 was a phenomenal year for Marketing Melodie filled with new ventures, learning experiences, new partners, clients, and friends.  To kick off 2011 I’d like to express my gratitude for 2010.  Here’s a year in review highlighting noteworthy events, clients, blog posts and amazing opportunities.

*JANUARY*

2010 was a breakthrough year for my Professional Speaking career on Social Media and Marketing. To start the year I was honored with an invitation to speak at an Internationally renowned event, Domainfest alongside keynote, Tony Hsieh, CEO of Zappos and on the same Panel as two of the most well respected professionals in the Online/ SEO industry, Danny Sullivan: Editor in Chief of Search Engine Land and Bruce Clay: Founder of Bruce Clay Inc.  The event coincided with a fabulous private dinner  at the Getty Center and a party at the Playboy Mansion.

[VIDEO]  DOMAINfest 2010 Panel Importance of Social Media for Real Time Search

Panel with Danny Sullivan

Speaking on a panel next to Danny Sullivan

Van Gogh at the Getty

Van Gogh at the Getty

DOMAINfest Playboy Mansion Party

DOMAINfest Playboy Mansion Party

I also began my career as an Educator teaching my first Marketing Class at Platt College San Diego, a Private Accredited Post Secondary and Vocational Institution. My classrooms are filled with intelligent and creative students that I not only teach, but learn from.

Teaching Marketing at Platt College

Teaching Marketing at Platt College

*FEBRUARY*

I had the opportunity to work with another renowned Web Entrepreneur, Dmitry Shapiro Founder of WeekendU and CTO of Myspace.com. I taught several courses at WeekendU for the Internet Power series alongside Dmitry in San Diego at the University of California, Los Angeles.

*MARCH*

With so many great speaking and teaching opportunities in first quarter I wrote several blog posts to educate others on how to Grow Your Business Through Professional Speaking and of course incorporating Social Media with 10 Social Media Tips for Professional Speakers

*APRIL*

My first International Speaking Engagement! I was invited by the Internet Society to give a Social Media Marketing presentation at  the INET Asia Regional Conference in Hong Kong which corresponded with the Hong Kong Electronics Show. In addition to speaking I took advantage of my time in Hong Kong and toured the city for over a week experiencing their food, culture and nightlife.

Speaking at INET Hong Kong

Speaking at INET Hong Kong

Great view of the city from Convention Center in Hong Kong

Great view of the city from Convention Center in Hong Kong

I gave my community a chance to hear me speak live at AIGA to learn Social Media Design Techniques

I also returned to my beloved Alma Mater, UCSB  to speak on a Panel for UCSB Communication Career Day. I remember being so impressed and intrigued by the Speakers when I was a student so I was humbled and enthusiastic to be on the other side and now share what I learned with students as I was in their shoes not too long ago.

*MAY*

Getting ready to teach my third Marketing Class at Platt College I posted a Call for Speakers and received a tremendous response. Throughout the school year I brought industry leaders to speak in my classroom to provide an interactive educational experience.  I had speakers in Mobile Marketing, SEO, PR, etc. In addition to teaching my students, I personally  also learned something new from each and every speaker which I’m grateful for.

Jeremy Duimstra- MJD Interactive

Jeremy Duimstra- MJD Interactive speaking to Platt College

*JUNE*

Marketing Melodie launched a fun summer Social Media promotion for a client: Vacation Smart with Credit.com. A lucky winner won a free flight! Working with Credit.com was a great way for me to learn more about credit, finances, savings, etc. I’m appreciative for the chance to work with many different industries allowing me to be knowledgable on a myriad of topics.

San Diego Has Earthquakes! But it’s a small price we pay for living in America’s Finest City. I gave a Glimpse of a Real Live San Diego Earthquake on Social Media.

*JULY*

I had my 5 seconds of fame on TV! I modeled clothing from Nordstrom for MyFashionPlate.com on NBC San Diego. Of course I incorporated my modeling career into Social Media with How To Optimize Your Public Relations Effort for Social Media.

Marketing Melodie Modeling on NBC San Diego

Marketing Melodie Modeling on NBC San Diego

*AUGUST*

August was a great opportunity for me to fine tune my corporate Social Media workshops and seminars for B2B companies. It’s an honor to work with National companies based locally in my backyard. I hosted a workshop for Networkfleet, and later worked with them on setting on their Facebook page that’s increasingly becoming more interactive. They’re a prime example on how a B2B company can benefit from Social Media.

*SEPTEMBER*

I had fun hosting a Social Media Educational workshops for a client, Insect Shield because their products and technologies fight pesky insects that always bite me! I was able to use my ammo, Social Media to fight bugs!

Insect Shield armed me with products to shield pests!

Insect Shield armed me with products to shield pests!

*OCTOBER*

Another unique and amazing speaking engagement took Marketing Melodie to the Middle East! I was invited as a featured speaker to another Internet Society conference INET Beirut

Marketing Melodie Speaks at INET Beirut

Marketing Melodie Speaks at INET Beirut

Beirut is a booming place for Social Media. Their social networking technologies are slightly behind those in the states but speaking to a savvy audience was truly an honor.  In addition to presenting at the conference I stayed for over a week and toured the oldest cities in the world, Byblos, Baalbek, Anjar just to name a few. I was in awe of the sights, culture and architecture.

Exploring Baalbek in Lebanon

Exploring Baalbek in Lebanon

*NOVEMBER*

I launched Digital Media Dinners and hosted the Inaugural event at Jasmine Seafood Restaurant. The topic was Facebook and Twitter for Business. My goal was to have attendees walk away with tactical and practical tips to implement immediately into their marketing strategy. I also provide an opportunity for networking. Stay tuned for more Digital Media Dinners in 2011!

[VIDEO] Digital Media Dinners- Facebook & Twitter for Business

Digital Media Dinners Audience

Digital Media Dinners Audience

My enthusiasm for sharing my experiences earned me Yelp Elite Status and inspired me to teach business owners How To Encourage Authentic Yelp Reviews for Your Business

*DECEMBER*

As the featured speaker at the San Diego Convention and Visitors Bureau’s E Commerce Summit, it was a joy to combine my passion for San Diego and enthusiasm for Social Media, my two favorite subjects!

My final blog post of the year was a festive piece to celebrate the Holidays but also motivate everyone during a time that’s difficult to focus on work. Tis the Season for Marketing Yourself to Advance Your Career.

Yelp Elite Hippie Holiday Party with San Diego Community Manager, Danny Wurst

Yelp Elite Hippie Holiday Party with San Diego Community Manager, Danny Wurst

Thanks to everyone who motivated and inspired me this past year and here’s to a happy, healthy and prosperous 2011.

*Photo Credits

1.Digital Media Dinners: Michael Regala Photography, 2. Yelp Elite Party: Rich and Creamy Productions


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