A Word with the Marketing Nerd @stef_funny (Sharing what I’ve learned about Foursquare)

<Editor’s Note> I’m very excited to introduce you all to Stephanie Trinh aka @stef_funny!  She’s the newest member of my team here at Marketing Melodie. She’s an ambitious Business Marketing Student at SDSU, is filled with positive energy and is even a fellow marketing nerd! I’ll let Stephanie take it from here. HIT IT STEPHANIE! </Editor’s Note>

I’ve recently just started really using my Foursquare account and I had a ton of questions for Melodie. Why should a business have a Foursquare account? What is the point of Foursquare when I can just check-in on Facebook? Apparently, I had much to learn so I’d like to share a few awesome things I recently learned about Foursquare.

Foursquare is a location-based social network used mostly on mobile devices. You use your smart phone to check-in at the venue you’re currently at. Check ins can earn you a new badge, points (that I still don’t know what they’re good for) and some businesses offer special deals when you check-in at their venues. With Foursquare, you can simultaneously post on Facebook and Twitter, something that checking in just on Facebook doesn’t allow. Facebook check-ins which I have been using offer none of these, only a new status update to show your friends where you’re at so I was happy to learn about the foursquare benefits.

Foursquare Check ins

As a business, you wouldn’t necessarily create a Foursquare account to be part of the fun. You would claim your business instead. Once the business is claimed, business owners can add specials to help bring in more traffic to the business location. One thing that businesses should keep in mind is that when a special is created, employees need to be aware of the special. This helps avoid confusion when a customer comes in and shows them the unlocked special. It makes the experience less frustrating for the consumer.

I found this Foursquare comedy skit on YouTube, and I thought it was funny so I wanted to share. Also, I drive a Toyota Camry and I noticed that the car the guys are driving is a Camry! Enjoy. 🙂

You can connect with Stephanie on TwitterGoogle+ and check out her blog, Marketing Nerd!


Marketing Melodie is off to Austin and #SXSW!

I have a huge announcement to make here at Marketing Melodie and I’m beyond excited!…

I’m headed to Austin and SXSW for the first time!

I just confirmed my flight and my conference ticket! I have always, always, ALWAYS wanted to go but the right opportunity just hadn’t come along yet, until NOW! This is the law of attraction working its magic! Yep the universe has once again proven to me that if I put something out there, it will come back to me. As I like to say “Ask (Social Media) and You Shall Receive!” I’ll be flying out of San Diego on March 8th and attending the entire Interactive portion until March 13th!

SXSW Golden Ticket

SXSW Golden Ticket

Social Media has allowed me to travel the world! From international hot spots such as Hong Kong to Beirut Lebanon to amazing cities such as Las Vegas and San Fransisco, it’s proof that Social Media is the real deal! And now I’m attending the largest interactive festival in Austin, Texas! I was approached by AT&T to run a Social Media promotion for them at SXSW. When I asked how they found me, they replied “We found you on Twitter and Klout”. Although I’ve received many awesome Klout Perks, this is the first time someone has actually mentioned it while hiring me.

Melodie Melodie in Hong Kong

Melodie Melodie in Hong Kong

Marketing Melodie in Beirut, Lebanon

Marketing Melodie in Beirut, Lebanon

If you’re going to SXSW you’ll want to make sure to follow me on Twitter @MyMelodie. I’ll be live tweeting with the AT&T hashtag (will be posted soon), checking in everywhere on Foursquare, posting photos on Facebook and giving you cool prizes when you find me! I’m also offering additional surprises for AT&T customers! On top of that I’ll be participating in a bunch of awesome promos, be filmed in an AT&T video and attending all the hottest SXSW events. The best part is that I get to meet so many awesome people in the tech and interactive space!

Oh and here’s a FUN FACT that I bet you didn’t know about me! While Southern California is my home and it’s where I grew up, I was actually born in Texas! Dallas, Texas to be exact! I only lived there for less than a year so don’t remember it but that still makes me a Texas native! I have family who live in both Austin and Dallas that I’ll get to see during my trip!

Marketing Melodie in Dallas, Texas

Marketing Melodie in Dallas, Texas

Please make sure you hit me up if you plan on going to SXSW! If you have any pro tips for a first timer on what to do, where to eat, etc, I would love to hear from you too!

WEBINAR: How to Increase Sales with Social Media @DigitalMediaNow #DMNWeb

How’s everyone doing with their Social Media Marketing goals  in 2012? It seems like only yesterday we were ringing in the new year and I was making lists of 12s for 2012! I can’t believe we’re nearing the end of February!

NYE 2012

Masquerade Ball for New Year's Eve ringing in 2012!

With that said I’m very excited to host the first Digital Media Now Webinar of 2012! This month’s topic: Increase Sales with Social Media. By now you’ve probably heard over and over again that Social Media is not about the ROI. Social media is about community, branding, building trust and credibility. However, while it’s nice to be succeeding in the aforementioned areas, there ultimately needs to be a growth in your business. Otherwise you’re unsuccessfully using social media and therefore wasting your time unless you truly don’t have any business goals related to your marketing activity.

Digital Media Now LogoMarch 2012’s Webinar Topic:

How to Increase Sales with Social Media

Intention: In this webinar you’ll learn to leverage your social networks to attract new clients and strategic partnerships to increase sales with Social Media. We’ll discuss many ways to grow your business including:

  • How to create a social media strategy that drives direct sales
  • How to be a thought leader on social media in your industry
  • How to get your business in front of people who are actively seeking your product/service

Here are all the details!

Date: Thursday, March 1st, 2012

Time: 10am- 11am Pacific Time

Cost: Pre-Registration- $39, Day of Price- $49 (You’ll receive instructions for attending the webinar after your registration is received)

How: Register HERE

I’m really looking forward to connecting with everyone in 2012 and I’m so glad I can provide an opportunity for learning about Social Media that more people can access. If you have any questions about the webinar please don’t hesitate to reach out to me!

Follow Updates about Digital Media Now on Twitter @DigitalMediaNow. Webinar hashtag is #DMNWeb

Adventures in LA with Talk Nerdy To Me Lover IRL #NerdsUnite

A few weeks ago I had the honor of visiting some of my favorite people in Los Angeles aka LA LA Land aka the City of Angels- the place that’s so close yet so far away!  The lovely @JenFriel and @ItsMeJoolie  hosted me and I got to catch up with the rest of the Talk Nerdy to Me Lover (TNTML) crew! They adventured down to San Diego a few months back and we had an amazing time talking nerdy in San Diego!

I’ve been meaning to make my way up to LA for a while so when Jen announced that she was launching her very first live show: Talk Nerdy To Me Lover- The Dirty Truth About Nerdy Girls, I knew this was the perfect opportunity for me to make the trip up.

I love how even though I don’t get to see my TNTML friends in real life (IRL) often we still keep up with each other’s lives and know what’s going on thanks to social media and the community we’ve built! When I arrived at Jen’s place, she was hoping in the shower so handed me the remote. I immediately switched to the Food Network. She came out and said “of course you’re watching Food Network”. An hour later, Julie comes home and sees Food Network on TV, same comment “Ha, you’re watching Food Network”. Yep they both know I’m addicted to food porn just from reading my post. Oh and I was so excited to see the LIME GREEN WALL! I’ve read all about the lime green wall at Jen and Julie’s but got to experience it in real life!

Lime Green Wall

Lime Green Wall, Food Network and @ItsMeJoolie!

Other highlights of my Adventures in LA include: Dinner at Grub with @MegCorbs, @iamrachelwho, @HeatherBorges. The food was great! Comfort food with a fresh twist! They have awesome potato chocolate chip cookies we enjoyed for dessert.  But better than the food was our conversations!

Dinner at Grub LA

Veggie Burger at Grub LA

Dinner consisted of nerding out over Foursquare, Twitter, Social Media jobs and the Facebook page created by @iamrachelwho, Nothing Rhymes with Orange! We brainstormed some ideas on growing the community and taking it to the next level! But seriously if you haven’t seen this page, it’s one of my favorite humor pages.

Nothing Rhymes with Orange Facebook

Nothing Rhymes with Orange Facebook

After dinner we walked over to the Little Modern Theater to see Jen in her first live show! I’m so proud of her for making this happen. The show started with dramatic interpretations of OKCupid emails, then the dirty truth about nerdy girls! I can definitely can see this show taking off because it was such a great production that was real, raw, authentic and everything was created with passion!  Of course it was also interactive with a Twitter board for people to tweet questions during the show via the hashtag #nerdsunite.

Talk Nerdy To Me Lover Friends

@HeatherBorges @MegCorbs @iamrachelwho @MyMelodie

Talk Nerdy To Me Lover Live Show

Talk Nerdy To Me Lover Live Show

I see Jen and Julie checking into Barney’s Beanery all the time, so told Jen that I definitely wanted her to take me there during my visit to see where all the magic happens. To my delight, she scheduled the after party there! A good time was had with everyone in the TNTML community!

Talk Nerdy To Me Lover at Barney's Beanery

Talk Nerdy To Me Lover at Barney's Beanery

Before leaving LA the next day I had an opportunity to take a yoga class with Julie! You guys all know that I’m extremely passionate about my yoga practice. Julie and I both nerd out over yoga all the time so we found a class time at her studio that worked out perfectly.

@itsmejoolie and @MyMelodie

@itsmejoolie and @MyMelodie

I had such a great time during my short visit to LA. Hanging out with everyone just made me appreciate social media so much more since it keeps me connected to everyone that I can’t see in person all the time. I’m definitely looking forward to more adventures in 2012. So much greatness has already happened this year with social media fueling my awesome experiences!

What Yogis Actually Do! Occupation Meme

As I’ve made reference to before, Marketing is my expertise, but yoga is my passion! Yoga helps me with my balance, flexibility, strength, mental clarity and these benefits extend far beyond just my mat. Balancing poses teach me how to balance my life with both my career and personal life. Creating more flexibility on the mat teaches me how to be more flexible and adaptive for my business in an ever changing digital world. The strength I build in my poses, teaches me to build a strong foundation to handle any stressful situations that may come my way. The mental clarity I gain does wonders for every aspect of my life and really helps me stay present.  Wow, I truly experience some amazing benefits from my yoga practice both on and off the mat.

Yoga in the Middle East with Marketing Melodie

Before creating and sharing What Social Media Experts Actually Do I actually created one for yogis. I use several memes within the meme as a fun way to describe What Yogis Actually Do! Although this is not entirely true, I personally find it quite amusing!

Occupation Meme

What Yogis Actually Do Yogis Meme

Please feel free to share, enjoy and if you’d like to see more memes, you can join my new Facebook Community, Social Media Memes.

What Social Media Experts Actually Do! Occupation Meme

Internet memes are a fun sensation that I definitely get a kick out of, especially memes I can relate to. I love memes because they really demonstrate how powerful Social Media is in spreading messages.

The “Shit Says” Meme hit the internet by storm! In fact I’m still getting tweets about the Shit Social Media Experts Say video I created a month ago!


And since I already told you about all the Shit Social Media Experts Say, I figure it’s only appropriate that you know what we actually do! Thus I present you with What Social Media Expert Actually Do! Yep the “What (fill in the occupation) Actually Do” meme has caught on fire and I couldn’t resist the opportunity to create one!  Please enjoy and feel free to share! You can also join the Facebook community I created: Social Media Memes. I want this page to eventually be fueled by user generated memes.

What Social Media Experts Actually Do

What Social Media Experts Actually Do

Oh and please note, I in no way consider or call myself a “Social Media Expert”, everyone knows that I’m a Social Media Guru ;)! Ok all jokes aside this title is used for humor purposes! I’m a Marketing professional who has a lot of experience in Social Media and Digital Technology. I understand how to integrate these tools into your marketing plan to help you grow your business and sometimes people call me a “Social Media Expert”!


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