Marketing Melodie Speaks: Social Media Branding for Media Pros

Happy 2015 everyone! I can’t believe how time flies and that we’re already in mid January. For my first post in 2015 I am happy to announce an upcoming workshop I’m hosting. I love kicking off the new year with an opportunity to do what I love. I am partnering with the National Academy of Television Arts & Sciences (NATAS) to present Social Media Branding for Media Pros. I have presented to NATAS in the past and had a great time connecting with industry leaders in the media, so I’m grateful they invited me back!

Marketing Melodie Speaks INET in Beirut

NATAS PSWWorking in the media or a media related industry is a fun and exciting career. Media pros have the keys to the city, they are at the forefront of news, information, events and they are often well regarded public figures. No matter what role you hold at a media organization, whether it’s behind the scenes such as IT, admin, producer or a more public role such as talent or sales, it’s important to understand that your actions online represent your company.  I often see media professionals write on their public social profiles “Views expressed are my own and do not represent my company”. While the idea of this sounds good, what you say online DOES represent your company no matter what is stated in your profile. The intention of my 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. We will focus on strategies to strengthen your brand across various social networks. You will leave this particular workshop with the following key takeaways that you can implement immediately:

  • How to leverage your social media brand to generate more revenue.
  • How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
  • Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you

This is an interactive workshop. We will be participating in group activities and creating online updates. It is recommended that you bring a laptop or tablet. Pen and paper will be provided in case you are unable to bring either. This workshop will also be webcast. More information can be found HERE and full details below:

Date: Thursday January 22nd, 2015

Time: 6pm- 8pm 

Location: Groovy Like A Movie  located at 5205 Kearny Villa Way  Suite 100, San Diego, CA 92123

Cost: FREE for NATAS Members or $15 for non members

Registration: Click here to register

 I am still looking for great examples of media professional who use social media well to include in my presentation. If you know of anyone, please let me know. Keep in mind, a media professional is not limited to someone who is TV or the radio. Thinks of people behind the scenes too, PR professionals, media sales executives, producers, etc.  I’ve been working hard on my presentation and I’m really looking forward to connecting with you all next Thursday.

Marketing Melodie Emcees Rhythm & Spice Holiday Fundraiser Saturday December 27th, 2014

December is my favorite time of year. I get to celebrate my birthday on the 13th and it’s also a time filled with so much positive giving spirit and joy. This is why I’m excited that the Asian Culture and Media Alliance invited me to emcee their annual holiday fundraiser, Rhythm and Spice. It will be a classy, fun filled evening with great Asian food, wine, raffle, silent auction, live entertainment, DJ music and dancing! I will be hosting the fashion shows and introducing the entertainment, which means I’ll be on stage among beautiful and talented people, what an honor!

ACMA Rhythm & Spice

I am offering Marketing Melodie fans, 50% off tickets with the code: ACMA_CC19. There are a limited number of tickets available and it’s first come, first serve so make sure to get your tickets in advance HERE. Here are some highlights you have to look forward to on Saturday.

  • Performance by Katriz Trinidad, a local San Dieagan who captured our hearts on NBC’s The Voice. She was praised by Pharrell Williams and showed so much poise and talent at such a young age. 
  • San Diego’s very own television and radio personality C.S Keys is hosting the live auction.
  • Delicious food samples from a variety of Asian cuisine.

Holiday Fundraiser

The main objective of the Asian Culture and Media Alliance is to provide a voice of unity and empowerment for the Asian American and Pacific Islander communities by promoting commonalities among all Asian communities as well as creating awareness of Asian culture, art, entertainment and businesses through media, networking and cultural events. This cause is extremely important to me, being that I belong to the community myself. With that said,  I would love your support by attending this event. If you plan on coming, please let me know! I look forward to seeing you on Saturday December 27th.

MarketingMelodie Emcee San DIego Night MarketMarketingMelodie Emcee San DIego Night Market

Marketing Melodie Emcees the San DIego Night Market, October 2014

EVENT HASHTAG #ACMAHOLIDAY

15 Reasons to attend the 15th Annual San Diego Asian Film Festival & Win Free Tickets

I love attending the San Diego Asian Film Festival (also known as SDAFF) every year and I love seeing how much it grows each time I come back. There are always more films to watch and more people who attend. I’m very happy to be partnering with SDAFF to promote the film festival again. In honor of their 15th anniversary, here are 15 reasons to attend. Make sure you read them all because at the end I will share with you a special offer to buy tickets for the film festival and I’m also giving away a 4 pack of tickets to a lucky winner.

San Diego Asian Film Festival 2014
1. Watch Unique Films - Going to the movies during the film festival is very special. I enjoy going to the movies all year long, but during the festival I’m able to see unique films that are not normally in theaters across all different genres. You’ll find comedies, romantic comedies, short films, horror films and action films just to name a few.  The Festival has grown to become the largest exhibition of Asian cinema in the western United States, and has showcased everything from future classics like Bong Joon-ho’s Memories of Murder (US Premiere) to luminary independent work like Patrick Wang’s award-winning In the Family (North American Premiere). There is really something for everyone.

2. Check out Different Movie Venues in San Diego-This year, SDAFF will be showing films at a record 9 different venues in many different areas of San Diego. While their home base will be at the UltraStar Hazard Center, this is a chance to check out some new spots including the Arclight Cinemas in La Jolla and La Paloma Theatre in Encinitas. You can find a list of all the venues, along with additional information on each venue here.

 3. Celebrity sightings- You never know who you’ll see at SDAFF. I heard Jeremy Lin and George Takei have both made appearances at SDAFF in the past. I also had the pleasure of meeting MC Hammer. I can’t believe that I am unable to find a photo of this moment, but it did happen! Make sure your cameras are ready on selfie mode when you spot a famous star.

4.  Film Premiers- Each year, the festival brings West Coast and world premieres of films from around the world to San Diego, giving you a chance to see some films before anyone else.

5. Free Films- Did you know that you can attend SDAFF for free? That’s right, all weekday film programs at 4:00pm are free, courtesy of the Hom Family Foundation. The catch is that you have to be able to make the early show. You can pick up tickets for the free films in advance at the UltraStar Box Office starting Oct. 31. (limit 2 per person)

6. Bring the Whole Family- While some movies are for adults and teens only, there are still plenty of options for the while family. In fact the Shorts for Shorties program that airs Saturday November 8th is free for kids 12 & under.

SDAFF Shorts for Shorties
7. Cultural Diversity- For its 15th Anniversary, SDAFF will showcase over 140 films from 21 countries! Attending the film festival is a great way to expand your knowledge on many different cultures and ethnicities.

8. Shorts- I love watching short films because it gives me a chance to see so many different creative endeavors all in one sitting. Another great thing about shorts, is if you don’t like one of the films, you can rest assured that it will probably be over in less than 10 minutes.

9. You Have a Voice- In previous years, after watching a film, there are always staff members standing near the exit to collect short questionnaires that ask your general thoughts and rating of the films. This gives you a chance to voice your opinion. It also gives film makers great feedback for the things they work so hard on creating. You are essentially a part of the festival jury!

10. Free Live Music- While film makers get to showcase their work, local musicians will also get to share their skills. There will be a variety of musical acts throughout the festival as part of the annual BLOWFISH UNLUGGED. You can find the full schedule of BLOWFISH UNPLUGGED here.

11. Volunteer- Whether you want to get your foot in the door with Pacific Arts Movement or the film industry, enjoy volunteering at cool events or are just looking for a great way to rack up volunteer hours, you have a chance to do all of that by volunteering at SDAFF. All the details on volunteering here.

12. Films, Music and now Dance with MOVEfest- In addition to having a chance to watch dozens of films and enjoy free music, you can also add dance performances to your SDAFF itinerary with MOVEfest. SDAFF partners with Outreach Through Dance to present the inaugural MOVEfest, a showcase of live hip-hop and contemporary dance by the most exciting API performers, choreographers, and dance cinematographers around. Details for attending MOVEfest can be found here.

SDAFF Movefest

13. Support the Pacific Arts Movement- The San Diego Asian Film Festival is organized by Pacific Arts Movement, a non-profit media arts organization dedicated to sharing Asian American and international films to inspire, entertain, and support a more compassionate society. Attending SDAFF is a wonderful way to support this organization that’s doing some amazing work in San Diego and beyond. For more information about Pac-Arts, click here.

14. Taiwan Film Showcase- For the the third straight year, SDAFF is showcasing the diversity and achievements of Taiwanese cinema. Presented in conjunction with the UCSD Taiwan Studies Lecture Series and the UCSD Chuan Lyu Endowed Chair in Taiwan Studies. All the information and show times related to the Taiwan Film Showcase can be found here.

15. If you’re still not convinced on why you should attend SDAFF, watch this trailer!

SPECIAL OFFER- 4 Pack of Tickets for $22! I worked with SDAFF to launch an awesome promotion and ticket offer with NBC 7’s The Goods. You can buy a 4 pack of tickets (Normally $44) for only $22. With this pass, you can watch 4 different films on your own or enjoy films with friends. This is such a great opportunity to check out a variety of films for a good price. There are a limited number of 4 packs available at this price, so sign up for The Goods here, then click on the home page to find the special offer for SDAFF.

WIN FREE TICKETS! If you’re feeling lucky, you can enter my contest to win a 4 pack of tickets. Entering is simple. All you have to do is leave a comment on this blog post and tell me which film you’re looking forward to seeing  the most. You can earn an additional entry by Tweeting this post. Make sure you include my Twitter handle @MyMelodie and the film festival’s hash tag #15SDAFF. The contest will close at 9pm on Wednesday Nov. 5th, the eve of the 15th annual San Diego Asian Film Festival.

I look forward to seeing you all at the 15th Annual San Diego Asian Film Festival. If you weren’t planning on attending, you now have 15 reasons on to go, a special ticket offer and a chance to win free tickets!

I Won the State Farm San Diego Chargers Total Coverage Sweepstakes and Here’s my Winning View

Most of you already know that I’m a big fan of San Diego sports teams. I’ve had priceless experiences while cheering on my San Diego Padres. Now I want to share an amazing experience I recently had at the San Diego Chargers vs Jacksonville Jaguars game on Sunday September 28th, 2014. I am one of those people who always wins things. I believe this is the case because I frequently state “I always win” and then a self fulfilling prophecy happens, where the universe conspires with me to make this theory come true! I was the lucky winner of State Farm’s Total Coverage Sweepstakes. I have been a State Farm Customer for over 10 years so this was a nice surprise! (Winners do not need to be State Farm Customers. They have one winner for every game so anyone can enter here). I received the honor of sitting on the actual field in a recliner to watch the game.  I was so close to the action that I wanted to jump in and play myself!

When I first arrived I was escorted into the game from the VIP entrance and given a field pass. I was then led to the area I would be sitting at right as the players were heading out to warm up. My VIP host (yes I had a host!) told me to immediately take out my camera when I got there and he was definitely giving me the right advice because seconds later, Philip Rivers ran out followed by the rest of the players to warm up.

Philip Rivers before Jacksonville  vs San Diego

Chargers Warm Up Against Jacksonville

I received cold water which were much needed on a hot day and I felt right at home in my nice recliner. I have sat in some good seats in the stadium but this was by far the best seat in the entire house. Since the Chargers were winning I just kicked my feet up and relaxed as the boys took care of things on the field.

San Diego Chargers Field Couch Seat

Chargers vs Jacksonville Field View

Watching the Chargers Beat the Jaguars

The Chargers completely shut out their opponents after half time and completed the game with 23 unanswered points for a 33-14 victory. Being so close to the players made the experience surreal and at the same time gave me an appreciation for the game from a new perspective. I also got to high five over a dozen players after the win.

After the Chargers beat the Jaguars

High Fives after the Chargers Win

After the team exited the field, I had a chance to walk in right behind them to the locker room area. While  many reporters were waiting for players to interview. I scored a few autographs and I got a hold of an official game winning NFL ball.

Chargers vs Jaguars Official Game Winning Ball

Thank you to State Farm and the Chargers for hosting me. This is another experience that I’ll always remember. I wish my team much success as they continue on with the season. And remember, think of yourself as a winner (never say, “I never win”. If you do make this bold statement, you’ll continue being someone who never wins.) and might just end up in my shoes, or in this case, seats.

Marketing Melodie Emcees the San Diego Night Market and has your Free Tickets!

I am very honored and excited that the organizers of the San Diego Night Market invited me to emcee their event this coming Saturday October 4th. I’ll be at the main entertainment stage from 5pm-8pm where I have the privilege of introducing our very own Mayor Kevin Faulconer along with many other talented performers and distinguished members of the community.

What is a “Night Market” you might ask? Well just as the name suggests, it’s a street market, usually held outdoors that’s open at night. Night markets are organized so you can leisurely stroll through all the vendors, shop while getting some great savings all while enjoying authentic street food from different cultures. The San Diego Night Market in particular aims to fulfill the following mission:

  • Promote Asian Pacific American culture in cuisine, arts, and music
  • Support local businesses – Asian and Non-Asian, small and large
  • Cultivate innovation, creativity, and entrepreneurship
  • Foster volunteerism, leadership, networking, and teamwork
  • Expand the cultural vibrancy of the San Diego region
2013 San Diego Night Market

2013 San Diego Night Market, Photo Credit: Convoy District

Ladie's Market Hong KongMy first experience of attending a night market was a few years ago when I was invited to Hong Kong for a speaking engagement. I had plenty of time to be a tourist, shop and enjoy everything Hong Kong had to offer. One of my stops was the “Ladies’ Market”, the most popular and busy night markets of the area. Even though I was told it would be busy, I was not expecting it to be as packed as it was. I snapped the photo to your right of ladies at the Ladies’ Night Market in Hong Kong. Keep in mind, this photo was taken around 11pm! People were excited about the new shipment of purses here. There was so much enthusiasm and energy from all the ladies (and gentlemen) at Ladies’ Market. It was definitely a fun experience which is why I’m looking forward to experiencing the night market culture right here in sunny San Diego.

On Saturday you can expect to satisfy your taste buds with delicious food, learn to cook at the various cooking demonstrations, be awed by amazing dance performances and so much more.

Here are the details for the San Diego Night Market:

Date: Saturday October 4th, 2014
Time: 4pm to Midnight
Location: Engineer Rd. near Convoy St. in the Convoy District
Cost: $2 entry fee

As usual, I’m hooking you up! I have two pairs of entry tickets to give away to two lucky winners.  Each winner will also receive $10 to spend on food at the event. I’m basically giving you free dinner! What’s not to love about that? All you have to do to enter is to leave me a comment on this post about what you’re looking forward to the most at the San Diego Night Market. You can enter until 10pm on Thursday October 2nd.

If you have attended other night markets, I would love to here your experience. I also look forward to seeing you at the San Diego Night Market. Please remember to come say hi to me. I’ll be at the entertainment stage from 5pm-8pm and if I’m not making announcements on stage, you can be sure to find me enjoying some of the delicious food that will be offered at the event. 

Next Page »

Marketing Melodie