Can I Please Get Some #MoreSoCal?- Verizon Wireless Encourages SoCal Residents to Share the Love

I grew up in Southern California and absolutely love everything about living in America’s Finest City, aka: San Diego. When Verizon Wireless asked me to be an ambassador for their #MoreSoCal campaign, I couldn’t have been more excited!

You’re probably wondering, what is the #MoreSoCal campaign? Participants are encouraged to share what they love about Southern California! The weather, the people, the cutting-edge fashion, the entertainment. SoCal is where people go to see and be seen. Anyone who wants to participate can simply Tweet or post a photo on Instagram about a SoCal experience they can’t get enough of using the hashtag #MoreSoCal. The collective posts using the #MoreSoCal hashtag creates an unique image gallery of all the amazing things we’re able to see and do in So Cal.

As a part of their Ambassador program I have been actively Tweeting and Instagraming my amazing SoCal experiences with my brand new LG G pad compliments of Verizon. Having this device has made me a lot more efficient in getting work done and staying connected while enjoying San Diego.

LG G Pad Setup

Here are a few snapshots of why I love and want #MoreSoCal. These photos were taken in the few short weeks the campaign has been running so you get an idea of just how fantastic SoCal life can be!

Hula Hooping in San Diego

Running on boardwalk in SoCal means bumping elbows with bike riders, roller bladers, people tossing footballs, frisbees and even hula hoopers.  A guy set up a station that offered free hula hooping for anyone who wanted to have some fun. I took a break from my run to bring back childhood memories. I soon came to the realization that I was getting just as good of a workout from hula hooping as I was with running so I hula hooped for a good 15 minutes before running off into the sun.

Salute to the Military at Petco Park

 Baseball season is back and I couldn’t be happier! I love root, root, rooting for my Padres! This snapshot was taken on Opening Day where a salute to our military  was in order before the game. The gorgeous weather and view make the games even more enjoyable.

Poolside Kale Salad in San Diego

So Cal Nachos

 SoCal is known for being a pioneer in the healthy and clean eating movement. The two food porn photos are the epitome of healthy yet delicious food in SoCal. I’m enjoying a fresh homemade south west kale salad poolside and then I attended a party where I noshed on delicious gluten-free, vegan version of nachos. The “chips” are sweet peppers and the toppings are fresh beans cooked down with veggies and spices.

Wine Tasting at Orfila Winery

Orfila Winery View

You’ve seen scenic views of SoCal on the beach and poolside, but wait, there’s more! Yep, a mountain view is just a short 20 minute drive away. We really do have everything at our doorstep. Here I am wine tasting with my  friends from Gogobot San Diego at Orfila Winery in Escondido, just north of San Diego. I am in love with the scenery!

What are your favorite #MoreSoCal moments? Please share them with me using the hashtag. Feel free to follow me on Twitter and Instagram to check out my lastest #MoreSoCal adventures.

WORKSHOP: How to Grow Your Yoga Business with Social Media- Saturday March 29th at La Jolla Yoga Center

La Jolla Yoga Center holds a special place in my heart. This is where I had the pleasure of doing my yoga teacher training. I’ve met so many amazing friends and yogis in this space. I’ve also advanced my yoga practice and learned that advancing my yoga practice isn’t just all about sticking a challenging pose. This is why I’m so thrilled to return to La Jolla Yoga Center this Saturday to host a workshop: How to Grow Your Yoga Business with Social Media. This workshop is conjuction with their current teacher training and also open to the public.

La Jolla Yoga Center Teacher Training

This workshop will benefit anyone who works in the fitness, health and wellness business, not just yoga. Here are all the details:

As a yoga professional you’re an integral part of enhancing people’s health and well-being. In such a personal industry, it’s important to strategically market yourself to keep your students up to date, encourage them to attend your classes and be a trusted resource. With an abundance of digital technologies available, it’s easy to become overwhelmed when creating a marketing strategy. At this workshop, you’ll learn how to navigate social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry all while maintaining your true integrity as a yoga professional.

It is recommended that attendees bring a laptop or tablet to participate in the interactive activities. If a laptop isn’t available, please bring a notepad and pen.

Takeaways

  • Actionable content and tips you can implement immediately to start marketing yourself as a yoga and wellness professional
  • Knowledge on how to serve as a trusted subject matter expert and resource
  • Understanding on how to use Social Media tools to create a compelling brand

Date- Saturday March 29th, 2014

Time- 4:30pm (check in). The workshop starts at 4:45pm and goes until 6pm.

Location- La Jolla Yoga Center- 7741 Fay Avenue, La Jolla, CA 92037

Cost- $29/online, $39 at the door

Parking- The nearby Bank of America parking lot is free on the weekends. You can also find street parking, but if there is a sign make sure it says “2 hour parking”.

CLICK HERE TO REGISTER

How to Grow Your Yoga Business with Social Media

I am so excited to share my marketing skills at the same place where I grew so much in both my personal and professional life through yoga.  If you have attended one of my workshops in the past, a lot has changed in the social media landscape so I can guarantee you’ll learn new strategies. If you can’t attend, please pass this info along to someone you might know who can benefit from this information.

~NAMASTE~

 

 

Marketing Melodie’s Top 10 Favorite Things About SXSW 2014

3 ‘s a charm! This was my third year attending SXSW and I really felt like I got the hang of it! I attended more sessions and events than ever before, yet felt like I had more time on my hands to do all the things I wanted to do. I was a lot better at planning my schedule each day and I also learned about the term FOMO (fear of missing out) at SXSW. You over book yourself and don’t enjoy the session, meetup or event you’re currently at because you fear that you’re missing out on something bigger and better. I was able to let go of FOMO which significantly enhanced my positive experience this year. Just like previous years (SXSW 2012 recap here and my top 10 at SXSW 2013 here), there was so much to learn and experience at SXSW that I decided to once again share my top 10 favorite things about SXSW 2014. 

1. SXSW Yoga and Meditation- I was grateful and honored to be invited back as a speaker and teacher for SXSW Yoga and SXSW Meditation. Any opportunity I get to teach yoga and meditation to fellow tech-crazed and social media savvy attendees is a blessing. It was great to be surrounded by so many like minded people in the technology space and even better to create a deeper connection with them by teaching them something I love. I taught yoga poses that can easily be done during breaks at work so busy professionals know how to incorporate yoga into their daily lives. I also taught various meditation techniques so people could find a style that fits their needs.

SXSW Yoga

SXSW Meditation 2014

2. Gogo’s BBQ on a Private Jet-  When Gogo announced they’d be taking SXSW by storm to host an exclusive BBQ on their private jet, I knew I needed to snag an invite. I used the power of social media to Tweet and Facebook them and being the lucky girl that I am, I got in! They surprised me by picking me up in my very own stretch limo. When I arrived, they had Keith’s BBQ waiting for me, then we were escorted out to take flight on their private jet. While up in the air, we learned about their latest technology that allows you to share your exact location, connect to the internet and text in the air.  Gogo helps you stay productive while traveling. They understands that just because you’re traveling doesn’t mean that the world stops working. When our flight landed, I was presented with the most generous swag bag that came in the cutest airline messenger bag. My gifts included a brand new Moto X phone installed with the lastest Gogo apps, Monster headphones with a noise cancelling feature that will come in handy for long flights, and a Chromebook so I can easily stay connected when traveling. This event was so wonderful that I can’t thank Gogo enough. I will absolutely be connecting to Gogo on my next flight. The photos and video speak for themselves.

SXSW Gogo

3. WordPress Happiness Bar- The WordPress Happiness bar in the trade show makes me happy every year and this year they’ve done it again! Their experts were on hand and helped me fix several issues I had been experiencing on my WordPress site. Thank you again WordPress! I look forward to your booth every year and will continue rockin’ your t-shirt! 

Wordpress Happiness Bar SXSW

4. Mark Cuban- I am a huge Mark Cuban fan.  I attended the One on One interview with him and left so inspired. He encouraged us to look at every job as an opportunity where you get paid to learn. Having this mindset has already helped me be more positive about my career and jobs I accept for my business. I love his entrepreneurial spirit, his strong opinions on Shark  and of course his enthusiasm as owner of the Dallas Mavericks. (Since I have no home team for basketball here in San Diego, I cheer for the Mavericks). Mark Cuban is definitely interested in sharing advice to help other entrepreneurs succeed.

5. DIY- The New Culinary MovementFor the first time ever, SXSW Interactive had a food track for their sessions. This only makes sense since technology is becoming more and more prevalent in the culinary world. 3D Food printing was all the rage this year. Oreo even had a 3D Oreo printing station set up that had people waiting well over an hour to customize and print their own oreo. I attended a great panel called DIY- The New Culinary Movement featuring Top Chef Paul Qui! Cooking, baking and creating healthy recipes is one of my favorite past times. Since I spend so much of my spare time with DIY culinary projects, it was great learning from experts in this industry how the DIY food movement is growing. 

SXSW Top Chef Paul Qui

6. Cronuts after Midnight- I’ve heard a lot of hype about Cronuts but have never actually seen one in real life. Well SXSW and Alison and Partners made this possible at their Cronuts at Midnight party. I met the creator, Dominique Ansel who also created the chocolate chip cookie milk shot glass. I had fun talking tech while enjoying some unique sweet treats. This event was also another nod to the culinary movement in the tech scene. Combining my favorite things (culinary arts + technology) always makes me happy.

SXSW Crounuts after Midnight

7. Yahoo!, Upright Citizens Brigade and Jeffrey Tambor- SXSW Interactive combines education and entertainment seamlessly! They brought back more SXSW Comdey acts this year and thanks to Yahoo! I watched an epic performance by Upright Citizens Brigade, featuring the hilarious Jeffrey Tambor. I love his character(s) in Arrested Development. Watching him live was just as entertaining. Improv acting is so intriguing to me. I’ve taken improv classes myself and shared the benefits of improv with 10 reasons taking an improv class will make you happy. I always learn new ideas and strategies for thinking on my feet while speaking when I watch an improv show. Having improvisational skills is a must especially since I want to continue growing my speaking business

Jeffery Tambor SXSW

8. Wearables- Wearables were the the talk of town! One of my favorite parts of SXSW was being able to gift FitBits to 2 lucky winners. I partnered up with my friends at SweatGuru to make this possible. I first shared ways to stay Fit at SXSW. Then at the actual event,  I gathered fitness data by asking attendees to complete a quick fitness survey and also encouraged everyone to post a photo of themselves staying Fit at SXSW. I had a lot of fun connecting with other SXSW attendees who enjoy health and fitness. I met a lady who wears 20 different devices and Shaq’s presentation “Wearables and Beyond” was entertaining. He shared how his FitBit has helped him stay healthy since retiring as a professional athlete.

 SweatGuru at SXSW

20 Wearables at SXSW

9. SXSW Film- When SXSW Interactive ended, I stayed an extra day to enjoy SXSW film and I’m so glad I did! The first screening I attended was a series of 6 short films chosen by the Vimeo staff. Each film was different but what I enjoyed most is that after all the films were played, they replayed each one but brought in the director and actors to provide commentary over the film. It was interesting to get another perspective on each scene as it was happening from the people who created the film. The other film I had he pleasure of enjoying is called Butterfly Girl. This film was so inspirational! It’s a documentary about Abbie Evans, who lives with a rare skin disease,  Epidermolysis Bullosa. The film documents her strength, courage and positive attitude. Being that I personally suffer from a skin disease, Eczema I felt a connection to her and the movie really touched my heart. Unfortunately Abbie Evans died a few months prior to the screening but her Dad who is featured in the film both as an actor and musician was there to answer questions. I highly recommend this film!

10. PayPal Blogger Lounge and Hudson Band- I really appreciated the blogger lounge hosted by PayPal. They provided a relaxing area for people to take a break from the SXSW Interactive bustle. They had water, snacks, charging stations and even fun entertainment on their stage that featured successful technology professionals and musicians. SXSW Music is one of the largest music festivals in the world so it’s only natural that I’ll discover a new awesome band. The band Hudson is my favorite SXSW Music discovery this year. They have a unique, fresh, modern rock n roll sound. My best part of their band is the harpist! Yep, a member of the band busted out a harp for one of the songs. I play the harp myself and since it’s such a rare instrument, I loved seeing it incorporated into a rock n roll band.

SXSW PayPal Lounge Hudson Band

As an added bonus, I had a chance to take a yoga class at Black Swan Yoga. I loved the vibe of this donation based studio. Well it’s been another amazing SXSW. I connected with so many awesome people from all walks of life, learned a lot about new technology, added fun experiences to my memories and  enjoyed delicious Texas BBQ. Thanks to every single person who made my experience wonderful!

Marketing Melodie’s SweatGuru Guide to Staying fit at SXSW

March is officially here! For many of us that means spring is almost here, Mardi Gras is coming up and so is St. Patrick’s Day. For those of us who work in the digital space and love interactive technology, March means SXSW! Last year SXSW Interactive attracted over 30,000 attendees to Austin and I was one of them. I brought my yoga knowledge to SXSW and had the honor of teaching  fellow tech-crazed and social media savvy attendees at the conference. It was great to be surrounded by so many like minded people in the technology space and even better to create a deeper connection with those who are also interested in yoga and meditation.

I’m very excited to announce that I’m returning to SXSW Interactive this year and I’m once again hosting a yoga and a mediation session. I also just announced that I’m a SweatGuru expert when I shared 5 yoga lessons that will help you grow your business. Now I’ve partnered with SweatGuru to help you stay fit at the festival. At a conference filled with free BBQ and booze, sometimes it’s hard to keep up your healthy lifestyle, but it’s possible and here are some ways to do it in my SweatGuru Guide to Staying Fit at SXSW Interactive.

1. Practice yoga or try yoga for the very first time- Take my yoga class at SXSW Interactive. Yes you heard right, yoga classes are included with your conference badge! Yoga was developed thousands of years ago as a way to prepare the mind and body for enlightenment. What better way to prepare yourself for all the new ideas, insights, and people you will encounter at SXSW? I’ll emphasize techniques that are easy to replicate at home and at work. This is an all levels class. Whether it’s your first time practicing yoga of you’re a seasoned yogi, you’ll enjoy this fun and relaxing class. No special clothing or equipment needed, just come as you are! My class is Saturday March 8th at 9:30am in room 8A at the Convention Center. You can add it to your schedule here: SXSW Yoga

If you can’t make it to my class or would like to take more than one class, daily yoga classes are offered. Just search “SXSW Yoga” on the schedule to find all the classes.

SXSW Yoga

Makreting Melodie teaching SXSW Yoga in 2013

2. Take a break to sit there and just do nothing aka Meditate!- “Meditation- It’s not what you think” is my favorite meditation quote. I saw it on a bumper sticker once and thought, what a perfect way to describe meditation! Like any powerful tool, the human brain needs a bit of a tune-up now and then. Take a break from the bustle of SXSW and give your mind and body a chance to assimilate all the new ideas and energy at the conference. This will be an all levels class, where I’ll teach a variety of techniques. My meditation class is Sunday March 9th at 11am in Room 8A at the Convention Center. You can add it to your schedule here: SXSW Meditation 

If you can’t make it to my class or would like to learn different meditation techniques, daily classes are offered. Just search “SXSW Meditation” on the schedule to find all the classes.

Meditation at SXSW

Marketing Melodie teaching SXSW Meditation in 2013

3. Connect with like-minded peopled- Sometimes staying healthy is easier if you meet others who have the same goal in mind. Here is a list of some panels and sessions that are related to fitness and health. Most likely the people interested in these sessions are also the ones who lead an active lifestyle like you. Learn about the role of technology in fitness while networking with other fitness enthusiasts.

Healthy Snacks4. Snack smart- So many companies will be luring you to check out their event, booth or attraction with free food.  I know it can be tempting to eat every bite of free food that comes across our mouths but do your best to eat the free food in moderation. Here are a few snacks I recommend you pack in your suitcase: small bag of raw almonds, cashews or another favorite nut, apples, clementine oranges (easy to peel!)  and maybe some healthy snack bars (be careful with snack bars though, some of them have as much sugar and processed ingredients as a candy bar. Look for ones that are all natural with organic ingredients). If you stay fueled with healthy food throughout the day you’re less likely to overeat when presented with the BBQ buffet and dessert bar.

5. Drink plenty of water- Water is your best friend at SXSW! And no, an alcoholic drink on the rocks doesn’t count as water. “Drink water” is such a simple tip yet it’s one of the top reasons why people may feel light headed or sick during or after the conference. A few tips on doing this:

  • I always travel with a small reusable water bottle. This way, if water is available I’m ready to fill up. Instead of ordering a cocktail on the plane I always ask the flight attendant to fill up my bottle with water. I have even seen many airports now with a filtered water fountains.
  • If you normally drink a lot of coffee, instead of drinking the extra cup of coffee grab a cold water bottle. The temperature of the water will wake you up and the consumption of the water will provide fuel to refresh your body.
  • If you have access to a car, stock up on a few big gallons of water to stash in your room. End your night and start your day drinking it. This way you’ll always avoid those overpriced hotel prices for water and have plenty on hand.
  • We all know open bars are readily available at SXSW. To me, water at those open bars is even more valuable than an extra shot. Replace one of your drinks with a bottle of water.

Make sure you find me at the conference and Tweet me to let me know if you can make one of my sessions. I’ll be giving away some fun prizes and swag from SweatGuru that you won’t want to miss. If you have any other tips for staying fit at SXSW Interactive, I would love to hear them.

My First Wise Words as a SweatGuru Expert are 5 Yoga Lessons that will Help you Grow your Business

SweatGuru LogoI’m very happy to announce that I’m officially a SweatGuru expert. I’ll be sharing my knowledge and insight on many topics related to fitness, yoga, health and even marketing and business on their blog. Let me give you a little background on my partnership with SweatGuru. I first connected with their team back in October when I attended the awesome Tech Cocktail Celebrate event in Downtown Las Vegas. I was immediately drawn to their company because it is both tech and fitness related. Since my intention this year is to help fitness professionals authentically grow their business, working together is a perfect marriage.

First of all, what is SweatGuru? SweatGuru is making access to fitness easier for both the fitness consumer and fitness professional. Their online portal provides an easy way for fitness professionals to schedule classes, communicate with students and accept payments. For the fitness consumer who wants to stay active and take classes, it’s a great resource for discovering new classes in the area,  tracking your favorite instructor and learning about health and fitness resources.

Sure it just sounds like they are a booking system for the fitness industry. However, that’s not the case. What makes SweatGuru stand out is their focus on building a strong community of fitness leaders and fitness enthusiasts. They have a team of SweatGuru Experts which I’m grateful to be a part of who contribute to their motivational and inspiring blog. Their blog is chock full of resources for anyone interested in health and fitness. My first post on SweatGuru is once again, me being authentic in combining my two passions for marketing and yoga. Without further ado, I present to you 5 Yoga Lessons that will Help you Grow your Business (click on link for full post):

Speaking from firsthand experience, my yoga practice has significantly improved my quality of life, including the success of my business and below is how it’s possible.
1. Setting intentions- Having a clear intention is an important part of any successful business.

2. Build a Strong Foundation- Have you ever tried to do a balancing pose in yoga but find yourself immediately falling over? This often happens because you haven’t set up a strong foundation.

Sara Shermis

3. Take time to re-energize- Sitting in front of a computer all day can be very straining on your body. Rather than take a shot of caffeine, I use my yoga knowledge I’ve figured out poses I can do right at my desk to regroup.

4. Being flexible- On of my favorite quotes that applies to both my business and my yoga practice is “Blessed are the flexible for they shall not be bent out of shape”. I have learned that in yoga, flexibility doesn’t just come from my body but also my mind.
5. Be authentic- Yoga can be intimidating. Most people think of yoga and what comes to mind is crazy poses that seem nearly impossible for the normal human body. It’s important to practice yoga in a way that’s realistic and comfortable for your own body.

To get the full post and tips on how these yoga lessons translate to helping your business, head over to my SweatGuru post here. If you are a fitness professional or just a fitness enthusiast and you’re interested in learning more about how SweatGuru can help you, please let me know and I’m happy to share my experience with you and get you set up on their system. It’s completely free to sign up!

And also, to give you a little sneak peek of my upcoming ventures, SXSW Interactive is coming up again next week. I’ll be back at SXSW teaching yoga and meditation. I’ll also be representing SweatGuru and have some fun surprises in store, so please stay tuned!

Meditation at SXSW

Marketing Melodie teaching Meditation at SXSW

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Marketing Melodie