Building Customer Relationships Through Twitter
Hello to my regular readers and new faces who are finding this from my TV segment! I promise I’ll be writing another blog soon that’s non Twitter related. It’s been such a hot topic recently that it’s impossible to avoid the hype! I was invited to be on Television tomorrow morning at 9am on CW6’s San Diego Living to discuss Twitter and it’s opportunity in the dating scene. I’ll be appearing with local dating coach, DeAnna Lorraine. What excited me is yet another traditional media portal, television is recognizing and embracing new media.
Many people have been calling me a Twitter Expert. I don’t consider myself an expert and there are still negative associations with people who call themselves a Social Media Expert. I do however have a lot of experience on the social network. I have executed many social media campaigns utilizing Twitter and built up my own brand and online persona using Twitter but I still have so much to learn! Technology is changing by the minute. What may have worked yesterday could be history today so it’s important to always stays ahead of evolving technology to ensure you surpasse industry standards.
Dating is a big part of building relationships which is where the correlation with Social Media comes in. Social media campaigns focus on building relationships and community around a brand. Social media is used to establish connections and engage with your consumer. I’ll refrain from giving dating tips in this post (PHEW). You can turn to DeAnna for that but I do want to give a few simple tips in building customer relationships through Twitter.
1. Listen– Be an active listener on Twitter. Listen to what your community is saying. Listen to what your community wants. Many of us have poor listening skills. Before we finish hearing what the other person is saying we stop listening and start to formulate our response. This prevents us from really understanding what the other person’s needs are. Before you start blasting out promotions, make sure it’s what your customers want.
2. Show You Care– Now that we’ve got our listening skills fine-tuned take action to show you really care about your community’s needs. Listening allows you to provide useful content and information that your followers want. Perhaps there were complaints about your product being too expensive? How about offering a discount to Twitter followers? Perhaps your followers had many suggestions. How about posting changes on Twitter your company made through customer suggestions?
3. Count On You– By listening and showing you care, your followers will begin to believe you’re a leader. Make sure you’re proactive in keeping this reputation. Be the first to post industry news and unique information. Be an authority and useful resource in your field. When a situation comes up where your service is needed your company will be top of mind because your followers already know they can count on you.
There you have it, three simple ways to build good customer relationships on Twitter. If you have any other tips, please leave them in the comments below. If you’d like to find out more how to enhance your customer relationships through Twitter and other Social Media networks please don’t hesitate to contact me.