Digital Media Dinners is proud to announce Rubio’s Fresh Mexican Grill as our official food sponsor. Since Digital Media Dinners is San Diego based, we’re always excited to partner with other locally founded businesses. Rubio’s has a story that really speaks to San Diegans.
When Founder Ralph Rubio was in college, he and his buddies would head to the Baja village of San Felipe, where you could camp on the beach for free, catch some rays, and forget about studying. One night, a hungry Ralph spotted a taco shop with an unusual specialty advertised in the window: fish tacos. He ordered one, took a few bites, and was hooked.
Several years later, he opened his first restaurant – a walk-up stand in Mission Bay. Since that day back in 1983, Ralph has sold more than 50 million fish tacos. Rubio’s Fresh Mexican Grill now has over 180 locations. The Rubio’s menu continues to expand and evolve, with inspiration from Ralph’s continued culinary exploration of Mexico. In addition to the World Famous Fish Taco, Rubio’s also offers a plethora of other signature menu items and they’ll even make your event tasty with Rubio’s a-Go-Go Catering.
As a partner for Digital Media Dinners, Rubio’s Fresh Mexican Grill is also a prime example of how a business is successfully using social media to build their community. Their 40K+ fans on Facebook are loyal and their Twitter followers are very interactive.
How exactly is Rubio’s involved in Digital Media Dinners?
- Dinner will consist of Rubio’s healthy and delicious Beach Mex Buffet with Grilled Chicken and Steak, rice, “no-fried” pinto beans, jack and cheddar cheese, lettuce, fresh guacamole, three signature salsas, soft tortillas and tortilla chips. Veggie Burritos are available by request.
- Each guest who attends Digital Media Dinners will receive a voucher for a free taco of their choice when they visit Rubio’s Fresh Mexican Grill
- Rubio’s is giving away a $50 Rubio’s a-Go-Go® Certificate Good toward the purchase of Rubio’s a-Go-Go® catering menu items only.
To enter to win follow both Marketing Melodie and Rubio’s on Twitter and tweet “I want to win a ticket to @MyMelodie’s Digital Media Dinners & $50 @RubiosTweets gift card #DMDinners http://bit.ly/mz36lK”
For an additional entry, comment on this blog post and tell us what you’re looking forward to learning about most at Digital Media Dinners. Each person is allowed 2 entries. A winner will be chosen Tuesday July 5th at 9am PST. If you don’t win this contest, you can still be a winner by receiving $10 of the event by joining Marketing Melodie on Facebook. Facebook fans enter code: MelodieVIP upon check out. Code valid until July 7th, 2011. Good luck to everyone !
If you’re wondering where I got my enthusiasm for hosting contests and giveaway here’s a little background. I began my career working in radio promotions. You will hear me say this over and over again but I’m so grateful I had an opportunity to work in the Radio industry. Successful contesting is one of the things I learned in Radio which is an industry known for hosting contests that receive the most hype and having the hottest giveaways in town! Working in radio gives you the keys to the city and access to all major events, concerts and funky swag meaning there’s a lot of fun stuff to give away! Read more
I love creating and executing promotions for several reasons. It keeps your product/service in consumers’ minds. It stimulates demand for your product. Promotions can also be customized and developed in so many different ways that it really gives me an opportunity to be creative. Promotion involves ongoing advertising and publicity. It’s one piece of the pie in an effective marketing campaign. Consumers only respond to your advertising when they are in need of your service or product, therefore it’s important to always be top of mind to your potential consumer. This is where effective promotions can really help!
I’ve compiled a list of 6 things you can easily do that require little or no additional effort and money.
1. 1. Wear your business- Easy way to promote while being active. If you’re participating in leisure activities such as a sports league, an adventure club or even a social club wear something such as a t-shirt with your company logo, website or a slogan that may spark the question “What does your shirt mean?” Then when someone inquires about your logo/slogan you can give a brief plug about your business. Great conversation starter!
2. 2. Put Your Logo & Contact Info on Every Outgoing Piece of Paper and Electronic Document- People like convenience and this makes it so much easier to be at your consumer’s fingertips. They can reach out to you immediately after seeing a promotional product that reminds them of you because they don’t have to go look anything up. Make sure your thank you cards, emails, any promotional products, brochures, paper documents, etc. all have your logo and a way to contact you, even if it’s just a website.
3. 3. Put Tips on Business Cards -You can imagine how many business cards I receive from all of the networking I do. Make yours stand out by placing some useful tips on the back. For example many people have PDAs that don’t have the letter keypad it’s hard to identify a number such as 1-800-CALL-NOW. Having a business card with the letters on the phone pad would come in handy. Common phone numbers and websites are also good tips. I’ve even received a business card and on the back they listed how to figure out your blood alcohol level depending on your weight and the number of drinks you’ve had. Figure out some useful tips that may correspond with your business and put them on the back!
4. 4. Social Networking- Most social networking sites are free! What a great way to promote to thousands of people in a space where they already belong. Get your company on as many sites as possible because in this day and age you really need to reach out to your consumer. Don’t wait for them to seek you out. Remember, convenience is a huge factor in consumer’s buying decisions. Currently every single business needs a website. Sooner than later every single business will need a Myspace, Facebook, etc.
5.5. Cross promotion- Identify other businesses that target your same demographic and develop promotions that benefit both parties. For example, give a discount for your business if they purchase something for the other business. Create a giveaway that involves products/ services from both businesses. You can also place each other’s information on your website and in your store.
6. 6. Create an Interactive Blog- Pose questions on your blog and ask readers to answer them by offering an incentive. For example, everyone who answers your question will be entered to win, Free advertising on your website for one month, a gift card, products/services from your business, etc. The more you engage your reader, the more likely they’ll be to return to your blog.