WORKSHOP: How to Grow Your Yoga Business with Social Media- Saturday March 29th at La Jolla Yoga Center

La Jolla Yoga Center holds a special place in my heart. This is where I had the pleasure of doing my yoga teacher training. I’ve met so many amazing friends and yogis in this space. I’ve also advanced my yoga practice and learned that advancing my yoga practice isn’t just all about sticking a challenging pose. This is why I’m so thrilled to return to La Jolla Yoga Center this Saturday to host a workshop: How to Grow Your Yoga Business with Social Media. This workshop is conjuction with their current teacher training and also open to the public.

La Jolla Yoga Center Teacher Training

This workshop will benefit anyone who works in the fitness, health and wellness business, not just yoga. Here are all the details:

As a yoga professional you’re an integral part of enhancing people’s health and well-being. In such a personal industry, it’s important to strategically market yourself to keep your students up to date, encourage them to attend your classes and be a trusted resource. With an abundance of digital technologies available, it’s easy to become overwhelmed when creating a marketing strategy. At this workshop, you’ll learn how to navigate social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry all while maintaining your true integrity as a yoga professional.

It is recommended that attendees bring a laptop or tablet to participate in the interactive activities. If a laptop isn’t available, please bring a notepad and pen.

Takeaways

  • Actionable content and tips you can implement immediately to start marketing yourself as a yoga and wellness professional
  • Knowledge on how to serve as a trusted subject matter expert and resource
  • Understanding on how to use Social Media tools to create a compelling brand

Date- Saturday March 29th, 2014

Time- 4:30pm (check in). The workshop starts at 4:45pm and goes until 6pm.

Location- La Jolla Yoga Center- 7741 Fay Avenue, La Jolla, CA 92037

Cost- $29/online, $39 at the door

Parking- The nearby Bank of America parking lot is free on the weekends. You can also find street parking, but if there is a sign make sure it says “2 hour parking”.

CLICK HERE TO REGISTER

How to Grow Your Yoga Business with Social Media

I am so excited to share my marketing skills at the same place where I grew so much in both my personal and professional life through yoga.  If you have attended one of my workshops in the past, a lot has changed in the social media landscape so I can guarantee you’ll learn new strategies. If you can’t attend, please pass this info along to someone you might know who can benefit from this information.

~NAMASTE~

 

 

My First Wise Words as a SweatGuru Expert are 5 Yoga Lessons that will Help you Grow your Business

SweatGuru LogoI’m very happy to announce that I’m officially a SweatGuru expert. I’ll be sharing my knowledge and insight on many topics related to fitness, yoga, health and even marketing and business on their blog. Let me give you a little background on my partnership with SweatGuru. I first connected with their team back in October when I attended the awesome Tech Cocktail Celebrate event in Downtown Las Vegas. I was immediately drawn to their company because it is both tech and fitness related. Since my intention this year is to help fitness professionals authentically grow their business, working together is a perfect marriage.

First of all, what is SweatGuru? SweatGuru is making access to fitness easier for both the fitness consumer and fitness professional. Their online portal provides an easy way for fitness professionals to schedule classes, communicate with students and accept payments. For the fitness consumer who wants to stay active and take classes, it’s a great resource for discovering new classes in the area,  tracking your favorite instructor and learning about health and fitness resources.

Sure it just sounds like they are a booking system for the fitness industry. However, that’s not the case. What makes SweatGuru stand out is their focus on building a strong community of fitness leaders and fitness enthusiasts. They have a team of SweatGuru Experts which I’m grateful to be a part of who contribute to their motivational and inspiring blog. Their blog is chock full of resources for anyone interested in health and fitness. My first post on SweatGuru is once again, me being authentic in combining my two passions for marketing and yoga. Without further ado, I present to you 5 Yoga Lessons that will Help you Grow your Business (click on link for full post):

Speaking from firsthand experience, my yoga practice has significantly improved my quality of life, including the success of my business and below is how it’s possible.
1. Setting intentions- Having a clear intention is an important part of any successful business.

2. Build a Strong Foundation- Have you ever tried to do a balancing pose in yoga but find yourself immediately falling over? This often happens because you haven’t set up a strong foundation.

Sara Shermis

3. Take time to re-energize- Sitting in front of a computer all day can be very straining on your body. Rather than take a shot of caffeine, I use my yoga knowledge I’ve figured out poses I can do right at my desk to regroup.

4. Being flexible- On of my favorite quotes that applies to both my business and my yoga practice is “Blessed are the flexible for they shall not be bent out of shape”. I have learned that in yoga, flexibility doesn’t just come from my body but also my mind.
5. Be authentic- Yoga can be intimidating. Most people think of yoga and what comes to mind is crazy poses that seem nearly impossible for the normal human body. It’s important to practice yoga in a way that’s realistic and comfortable for your own body.

To get the full post and tips on how these yoga lessons translate to helping your business, head over to my SweatGuru post here. If you are a fitness professional or just a fitness enthusiast and you’re interested in learning more about how SweatGuru can help you, please let me know and I’m happy to share my experience with you and get you set up on their system. It’s completely free to sign up!

And also, to give you a little sneak peek of my upcoming ventures, SXSW Interactive is coming up again next week. I’ll be back at SXSW teaching yoga and meditation. I’ll also be representing SweatGuru and have some fun surprises in store, so please stay tuned!

Meditation at SXSW

Marketing Melodie teaching Meditation at SXSW

Digital Media Now for Yogis Returns to Riffs Yoga Yard Saturday November 2nd, 2013

Hello Marketing Melodie readers! It’s been a busy summer/fall for me. I’ve been teaching social media workshops and classes, creating marketing classes, working with clients to optimize their online presence and I’ve also been traveling. I’m grateful that no matter where I travel to (my most recent trip being to Chicago), I am always happy to return to home sweet San Diego. Now that I’m back I have some time to share things I’m working on.  I’ve been hosting Digital Media Now workshops for a few years now. Our Digital Media Now for Yogis workshop this summer at Riffs Yoga Yard was such a success that we’re bringing it back! If you  want to learn how to use social media to grow your business, then you’re in luck. The next Digital Media Now for Yogis is coming up on Saturday November 2nd, 2013. Here are all the details:

Digital Media Now for Yogis Nov 2 image

Workshop Topic:  Personal Branding on Social MediaWith an abundance of digital technologies available, it’s easy to become overwhelmed when creating your own marketing strategy. In this workshop, you’ll learn how to navigate digital marketing and social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry.

  • Date: Saturday November 2nd, 2013
  • Time: 12-1:30pm
  • Cost: $39 Early Bird (Before Oct 25th), $49 Regular Price
  • Location: Riffs Acoustic Music and Yoga Yard- 5510 La Jolla Blvd La Jolla, CA 92037
  • Register: Click HERE to sign up and reserve your spot

Riffs Digital Media Now WorkshopTakeaways:

  • Actionable content and tips you can implement NOW (No Opportunity Wasted) to start marketing yourself as a yoga/ fitness professional.
  • Knowledge on how to serve as a trusted subject matter expert and resource in yoga and fitness.
  • Understanding on how to use Social Media tools to create a compelling brand.

It is recommended that attendees bring a laptop. If a laptop isn’t available, please bring a notepad and pen. It’s been almost 6 months since the last Digital Media Now for Yogis workshop. Within that time the social media landscape has completely changed, new tools have surfaced along with new opportunities to market your business. My workshops are different every time and my material is always updated to reflect the continuously changing landscape of social media. If you came last time but want to come again, I guarantee you will learn something new!

If you run a yoga teacher training program and are interested in having this valuable program as part of your training, please let me know and I’m happy to discuss more details with you. I look forward to seeing you at Riffs in a few weeks and remember to reserve your spot by registering in advance HERE.

Learn about Social Media’s Importance for Business in the 21st Century at the next Rice Club Luncheon with Marketing Melodie

Happy summer everyone! It’s been a while since my last post about my marketing and social media workshop at Riffs. I’m happy to say that the workshop was a success. I was able to teach another group of people who share my passion for yoga and wellness how to grow their business through social media.

Since my last update I’ve been staying very busy with community events (I attended the Sustainable Brands Conference, Social Media Day San Diego and the Lyft San Diego Launch Party), client work and my courses for National University. I am almost done developing an advanced social media course for their MBA program and I just started teaching a  new Interactive Strategies course. I am amazed at how much has changed since I first started teaching this course almost 2 years ago.  This is why I always emphasize to anyone learning about social media that it’s important to be flexible and open minded when working with these tools because they are constantly changing.

Social Media Day San Diego 2013

Social Media Day San Diego 2013

Lyft San Diego Launch Party July 2013

Lyft San Diego Launch Party July 2013

Although most of my work takes place behind the scenes, one of my favorite parts of running my own Marketing Consulting business is the opportunity for public speaking. This gives me chance to get in front of interested individuals and share my passion for using social media as a powerful business tool. I have another speaking engagement coming up in a few weeks and I would love to invite anyone interested in learning more about social media to attend. I’m honored that the Asian Business Association has invited me to speak at their Rice Club Luncheon on social media, its positive impact and importance for business in the 21st century. If you have any questions, please feel free to ask! Details on the event and how to register are below.

Rice Club Luncheon with Marketing Melodie

 
Rice Club Luncheon
  • Topic: Social Media, Its Positive impact and Importance for Business in the 21st Century- Social media has a growing presence in business marketing and outreach today, as more and more people are looking to social media for news, deals and social interaction. At this Rice Club Luncheon, you will learn how social media can help your business grow.
  • Date: Tuesday July 23rd
  • Time: 11:30am- 1pm
  • Location:  Jasmine Seafood Restaurant, 4609 Convoy Street San Diego, CA 92111
  • Cost: $30 for ABA members, $40 for non-members (Price includes lunch and networking)
  • Register HERE

I look forward to seeing you at the next Rice Club Luncheon. If you’re interested in hiring me to speak at your upcoming event or conference, feel free contact me and check out my speaking page on my website which lists my speaking experience and topics. 

 

Digital Media Now for Yogis at Riffs Acoustic Music & Yoga Yard on June 2nd, 2013

The last Digital Media Now for Yogis was at Bird Rock Yoga in May and it was a great success. I’m always excited to teach fellow yoga and fitness pros about the power of social media and how to use it to grow a business fueled by a passion for yoga and fitness. I’ve had many people tell me that they wished they could have attended my last workshop. Well here is your chance! Another Digital Media Now for Yogis and Fitness Pros is coming up very soon at Riffs Acoustic Music and Yoga Yard in La Jolla. This workshop is open to everyone, not just fitness instructors. The examples will be tailored toward fitness and yoga but any business owner can attend and learn about social media tools.

Digital Media Now Yogis Bird Rock

Digital Media Now Yogis at Bird Rock, May 4th, 2013

Digital Media Now for Yogis Students at Bird Rock Yoga May 4th, 2013

Digital Media Now for Yogis Students at Bird Rock Yoga May 4th, 2013

Workshop Topic:  Personal Branding on Social MediaWith an abundance of digital technologies available to us, it’s easy to become overwhelmed when creating your own marketing strategy. In this workshop, you’ll learn how to navigate digital marketing and social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry.

  • Date: Sunday June 2nd, 2013
  • Time: 2pm-4pm
  • Cost: $39 Early Bird (Before May 25th), $49 Regular Price
  • Location: Riffs Acoustic Music and Yoga Yard- 5510 La Jolla Blvd La Jolla, CA 92037
  • Register: Click HERE to sign up and reserve your spot

Takeaways:

  • Actionable content and tips you can implement immediately to start marketing yourself as a yoga professional
  • Knowledge on how to serve as a trusted subject matter expert and resource in yoga
  • Understanding on how to use Social Media tools to create a compelling brand

It is recommended that attendees bring a laptop. If a laptop isn’t available, please bring a notepad and pen. Also if you attended a previous Digital Media Now for Yogis workshop you are encouraged to return as the material has been updated to reflect the continuously changing landscape of social media. You will definitely learn something new!

If you run a yoga teacher training program and are interested in having this valuable program as part of your training, please let me know and I’m happy to discuss more details with you. I look forward to seeing you at Riffs in a few weeks and remember to reserve your spot by registering in advance HERE.

Digital Media Now for Yogis at Riffs

Something cool that I want to share about our workshop location is that Riffs is not only a yoga studio, but it’s a music shop. They have uniquely designed their shop so there’s a large outside area where yoga classes can take place accompanied by live music! They have also created an indoor yoga studio right in their backyard. Everything about the space projects positive energy and with a location just steps away from the beach we can all step outside to enjoy the sunset after our time together. This workshop is not to be missed!

* This just in! As of May 29th, 2013 I am happy to offer a complimentary entry into this event. All you have to do is leave a comment on this blog post telling me WHY you want to attend. The winner will be announced on Friday evening so you can plan your Sunday to be here.

Riffs Yoga Yoga Yard Class with Live Music

Riffs Yoga Yoga Yard Class with Live Music

~NAMASTE~

Marketing Melodie Speaks: Veterinary Specialty Hospital Symposium

I’m always honored to speak and teach social media to professionals who are eager to learn and continue their education in order to be more successful in both growing their business and connecting with their customers. This Sunday, May 19th, 2013 I have the pleasure of teaching social media to a new audience. I’m hosting a social media workshop that’s part of the 3rd Annual Veterinary Specialty Hospital Symposium called: Social Media Branding for your Veterinary Business.

VSH Symposium

The audience will be comprised of professionals in the veterinary industry who work tirelessly to help our animal friends. The event is located at the University of San Diego campus and is open to anyone who works in the industry or who may be interested in the topics presented to veterinarians.  I have presented and hosted events at USD before. The campus is beautiful so I’m happy to return. You can still register here

Marketing Melodie Speaking

I look forward to speaking in front of this group because I know they are all passionate about what they do and because it makes me happy to see so many industries understanding and embracing social media. If you are interested in having me speak at your next event, please contact me via my speaking page for rates and availability. More recently I have been presenting to Fitness and Yoga professionals since I’ve combined my passions for marketing and yoga into my career but I am open to speaking to any group interested in learning about the benefits of social media and how using it strategically can businesses grow and connect with customers.

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Marketing Melodie