I recently had the privilege of attending the National Eczema Association’s Patient Conference in Boston, Massachusetts. In the past I have shared my challenge as an adult with Eczema. I have also shared my dedication to helping find a cure. Attending this conference in Boston has given me a new positive perspective about a cure coming very soon. There were general sessions related to different medications and treatments, allergies, medical breakthroughs in Eczema and my favorite topic, alternative therapies.
The understanding from everyone at the conference was heartwarming. To be surrounded by so many others who completely understand what it’s like to live the itch life made me feel a support that I had never experienced before.
I attended the patient support session: How do you cope with Eczema? This session was a group discussion where everyone had a chance to share their story. My favorite part of the session was when we all shared one positive thing that’s come from our Eczema. It’s easy to focus on the negative but focusing on the bright side makes everything better. Here are some positive things the adults shared:
- I am more compassionate
- I have learned how to cope
- I am more conscious of my healthy in general
- I am grateful for NEA (National Eczema Association)
- I am resilient and strong
- I am a comedian and can add jokes about Eczema to my stand up routine
- I appreciate my family being there for me
- I have more self control
Everything on that list is awesome! The conference had a Kid’s Camp where the kids got to learn, make new friends and just have a good time with other kids without having to feel self conscious about their skin. On the last day we had a general session with both the kids and adults. The kids had a chance to share some positive things about Eczema and the conference too. Here’s what they shared:
- I get to make new friends
- I get to see my photo featured on the NEA magazine
- I get to travel to new places
- I am itching for a cure
I am amazed at how smart and aware all of the kids are. The list of positive things from both the adults and kids is a great reminder that even when experiencing something challenging such as Eczema there are many things to be grateful for. I mentioned that I really enjoyed learned about alternative therapies. I avoid pharmaceutical medications as much as I can so I was happy to hear doctors recommending other things to try. Dr. Lio, the founder of The Chicago Integrative Eczema Center gave many suggestions on alternative therapies. He did let us know that with alternative therapies there haven’t been studies done to prove they work. Here are new things I learned:
- Oil pulling- This is a tradition in Ayurveda medicine. I have heard about this before but not for Eczema and it wasn’t recommended specifically for Eczema either. It’s a way to cleanse and pull toxins from your body through your mouth. At first the concept seemed odd but I’ve been doing it consistently for over a week with coconut oil and if anything, my teeth feel cleaner than ever!
- Acupressure- I can’t tell you how many times people have recommended I try acupuncture for my Eczema. My answer has always been that I don’t want to use needles to puncture my skin since I’m already so sensitive and I just don’t feel comfortable doing anything that will further irritate my skin. People don’t really understand this response and always tell me how “small” the needles are and that I won’t feel it. Well when you have Eczema, you feel everything! Dr. Lio recommended acupressure instead. Without me even saying anything about my concern with acupuncture , he started off by addressing my exact concern! I was so happy to hear someone finally understand why acupuncture is not right for most people with Eczema. He taught us how to do acupressure on ourselves and recommended we do it for 3 minutes, 3 days a week.
- Sooth skin with oil before moisturizing- Emu oil was recommended for Eczema. Some people also use olive oil and coconut oil. I have tried olive oil and coconut oil but never emu oil. I will look into emu oil, it does not seem very common.
- Hypnosis- This one seems odd, but I have actually tried it before! My friend Christian Wasinger is a Hypnotist in San Diego and made me a recording over a year ago. Listening to the recording is very relaxing and similar to meditating. I had not listened to my recording for a while, but last night I found it and will be listening to it regularly again. I definitely notice myself not scratching when I’m listening to the recordings.
- Apple Cider Vinegar Baths- I rarely take baths but it was recommended to place one cup of apple cider vinegar in your bath water. I am open to trying this the next time I take a bath.
- Get Vitamin D- I’m lucky to live in San Diego so I have plenty of access to natural Vitamin D from the sunshine. Vitamin D supplements can also be taken.
- New Products- In addition to learning about new alternative therapies, I received dozens of new products to try. I am going to read the ingredients very carefully before trying any of these, but the sponsors were very generous with their giveaways. The photo below only shows a few products, by the end of the conference I had more than triple the amount of products pictured.
Overall I feel very grateful that I was able to attend the conference. One of my favorite things is the luncheon with a doctor at each table (I chose Dr. Lio’s table). Getting this one-on-one time with Dr. Lio was extremely valuable. I also enjoyed the opportunity to share our positive thoughts both in our sessions and on camera. Julie Block, the CEO of the National Eczema Association shared that now, more than ever there is more research that’s focused on Eczema. This only means we are closer to finding a real cure. I’m excited to see more developments in Eczema research and look forward to staying positive.
When I tell people that I’m a Marketing Consultant and my job is to help your business generate more revenue, I get mixed reactions. The reactions are usually positive in a sense that the person I’m talking to understands how important it is to effectively market their business but at the same time they don’t necessarily know where to start.
“I really need help with my marketing, that’s the one thing I don’t get.”
“I made sure my business is on social media but I’m not sure how it works.”
“I definitely need to start marketing my business more to get new customers.”
Do any of these lines sound familiar to you? If the answer is yes, read on. Marketing is one of the most important elements in growing your business and generating more revenue, yet it’s also one that gets the least attention. What if marketing your business was fun? What if you could make a direct correlation between your marketing activity and impact on your bottom line? What if your marketing efforts automatically made more customers seek you out and want to work with you? Once you start seeing the positive results with your marketing, your attitude about this dreaded activity will change. You’ll stop making excuses and you’ll grow to love marketing your business. I’m going to discuss the top 3 excuses business owners and entrepreneurs give for not marketing their business and ways to overcome these objections. After each solution I list a specific action item that you can do today to start accelerating your marketing efforts.
EXCUSE #1- I’m too overwhelmed with all of the marketing tools out there, I don’t know where to start. Digital technology can be both a blessing and a curse. With all of the new apps, programs and social media sites out there, it can be very difficult to know what will work for your business. It’s very easy to just ignore everything we see and hear about how we need to use the latest app/site/program but it’s even easier to understand what tools to use to start making money for our business.
SOLUTION- First, let’s take a step back. Rather than focus on what tools we need to use, it’s important understand the measurable goals you want to reach. Feeling overwhelmed with your marketing is often a result of not knowing what you’re measuring. Therefore your efforts may feel like a waste of time because you don’t know how to track your success or figure out which activities to cut out that aren’t providing value. Set SPECIFIC and measurable goals to track your marketing activities. I promise this will help with the “overwhelming” feeling you’re getting.
Examples of measurable goals
- Sign up 30 new members each month over the course of 6 months (180 new members total).
- Generate $100,000 in donations to our charity over the next year.
- Sell 200 packages over the course of 6 months (1200 packages total).
Examples of goals that aren’t measurable
- Get more visibility for our business.
- Get new customers to sign up for our programs.
- Spread the word about our new product.
Once you know what goals you want to reach, you can figure out how to incorporate your goals into your marketing activities. If you want to get new members, make sure you’re promoting your membership program when you’re out at an event. Make sure you mention membership benefits on your social media updates and emails.
ACTION ITEM- Write out 1-2 measurable goals for your business. Take a look at the current things you’re doing in your marking strategy and see if they connect back to your goals.
EXCUSE #2- I don’t have the time to focus on marketing right now. This is a popular excuse because most business owners feel like they’re doing many random marketing activities that aren’t adding up to new business. If this is the case, I certainly wouldn’t have time for marketing either because I would associate it with wasting time. Let’s focus on making sure our marketing efforts are reaching the right audience who will turn into customers. Otherwise we will waste a lot of time marketing to people who will never turn into customers.
SOLUTION- Understanding your audience will provide you with a solid foundation for marketing your business. You’ll know the behaviors of your audience, which will help you narrow down which tools to start with. For example, if you’re marketing to teenagers, perhaps you know they’re into the “Selfie” craze so you may want to use Instagram for a Selfie promotion. If you’re marketing to stay at home moms and know that there is a big blogger community for moms, you can write a guest post on some popular mom blogs. Think of who your audience is and where you will find them, then make sure you’re there too. This will save you a lot of time, make your marketing efforts more efficient and you’ll find that you have more time because you’re generating more revenue.
ACTION ITEM- Create a profile for your ideal target audience. Don’t just say “moms” or “men between the ages of 25-49″. “Moms” is still broad because a mom can have a grown adult child or a toddler. Here’s an example of being more specific “I am targeting moms who have children between the ages of 6-12 years old. These moms have a household income of at least 150K per year. They are tech savvy and manage most of the activity planning for their children.” You can even be more specific by listing out some of the hobbies these moms might have or some of their family values. Now that you have a profile for your target audience you’ll spend less time marketing to the wrong people and more time connecting with people who will become customers.
Excuse #3- I don’t have enough money to invest into my marketing- You don’t need a lot of money to start marketing, but you do need to market your business to make money. There are many free marketing resources that you can take advantage of if you understand how to use them properly. The ultimate goal is for your marketing activities to make you more money than you spend. Soon you will feel comfortable with having a mindset that money spent on marketing is an investment in your business to generate even more revenue.
SOLUTION- Stop looking at every dollar you invest into marketing as a waste and start seeing it as an opportunity to grow. This requires some due diligence on your end to learn about which tools are free but also learning how to use them properly. Just because a tool is free tool doesn’t always mean it’s a good idea. You still need to invest time into creating content. You will save a lot of money by only focusing on the marketing channels that help you reach your goals and only marketing to the right audience (This is why overcoming excuse #1 and #2 are so important.
ACTION ITEM- Write a list of as many free marketing tools you can think of. Many of these tools will be social networks such as Facebook, Twitter, Instagram, review websites, etc. Choose 1 tool to focus on. Figure out ideas on how you can create content to reach your measurable goals and connect with your target audience.
My intention is to teach every business owner how to love marketing their business. I promise you’ll enjoy marketing if you can make more money from your efforts. If you enjoyed learning how to over come these common marketing excuses, I want to help you even more. I am currently offering complimentary 30 minute marketing consultations. You’ll have 30 minutes to speak one on one directly with me to get all of your tough marketing questions answers. I will also give you more action items you can implement immediately. If you’d like to take advantage of this offer, I need to get to know you first so I can figure out the best way to help you during our consultation. Fill out the form below so I can get to know you. After your submit the form, I’ll contact you to set up a time start working together. Good luck and happy marketing!
CLICK HERE TO GET STARTED WITH A COMPLIMENTARY MARKETING CONSULTATION. You have no excuse not to start!
WORKSHOP: How to Grow Your Yoga Business with Social Media- Saturday March 29th at La Jolla Yoga Center
La Jolla Yoga Center holds a special place in my heart. This is where I had the pleasure of doing my yoga teacher training. I’ve met so many amazing friends and yogis in this space. I’ve also advanced my yoga practice and learned that advancing my yoga practice isn’t just all about sticking a challenging pose. This is why I’m so thrilled to return to La Jolla Yoga Center this Saturday to host a workshop: How to Grow Your Yoga Business with Social Media. This workshop is conjuction with their current teacher training and also open to the public.
This workshop will benefit anyone who works in the fitness, health and wellness business, not just yoga. Here are all the details:
As a yoga professional you’re an integral part of enhancing people’s health and well-being. In such a personal industry, it’s important to strategically market yourself to keep your students up to date, encourage them to attend your classes and be a trusted resource. With an abundance of digital technologies available, it’s easy to become overwhelmed when creating a marketing strategy. At this workshop, you’ll learn how to navigate social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry all while maintaining your true integrity as a yoga professional.
It is recommended that attendees bring a laptop or tablet to participate in the interactive activities. If a laptop isn’t available, please bring a notepad and pen.
- Actionable content and tips you can implement immediately to start marketing yourself as a yoga and wellness professional
- Knowledge on how to serve as a trusted subject matter expert and resource
- Understanding on how to use Social Media tools to create a compelling brand
Date- Saturday March 29th, 2014
Time- 4:30pm (check in). The workshop starts at 4:45pm and goes until 6pm.
Location- La Jolla Yoga Center- 7741 Fay Avenue, La Jolla, CA 92037
Cost- $29/online, $39 at the door
Parking- The nearby Bank of America parking lot is free on the weekends. You can also find street parking, but if there is a sign make sure it says “2 hour parking”.
I am so excited to share my marketing skills at the same place where I grew so much in both my personal and professional life through yoga. If you have attended one of my workshops in the past, a lot has changed in the social media landscape so I can guarantee you’ll learn new strategies. If you can’t attend, please pass this info along to someone you might know who can benefit from this information.
I’m very happy to announce that I’m officially a SweatGuru expert. I’ll be sharing my knowledge and insight on many topics related to fitness, yoga, health and even marketing and business on their blog. Let me give you a little background on my partnership with SweatGuru. I first connected with their team back in October when I attended the awesome Tech Cocktail Celebrate event in Downtown Las Vegas. I was immediately drawn to their company because it is both tech and fitness related. Since my intention this year is to help fitness professionals authentically grow their business, working together is a perfect marriage.
First of all, what is SweatGuru? SweatGuru is making access to fitness easier for both the fitness consumer and fitness professional. Their online portal provides an easy way for fitness professionals to schedule classes, communicate with students and accept payments. For the fitness consumer who wants to stay active and take classes, it’s a great resource for discovering new classes in the area, tracking your favorite instructor and learning about health and fitness resources.
Sure it just sounds like they are a booking system for the fitness industry. However, that’s not the case. What makes SweatGuru stand out is their focus on building a strong community of fitness leaders and fitness enthusiasts. They have a team of SweatGuru Experts which I’m grateful to be a part of who contribute to their motivational and inspiring blog. Their blog is chock full of resources for anyone interested in health and fitness. My first post on SweatGuru is once again, me being authentic in combining my two passions for marketing and yoga. Without further ado, I present to you 5 Yoga Lessons that will Help you Grow your Business (click on link for full post):
Speaking from firsthand experience, my yoga practice has significantly improved my quality of life, including the success of my business and below is how it’s possible.
1. Setting intentions- Having a clear intention is an important part of any successful business.
2. Build a Strong Foundation- Have you ever tried to do a balancing pose in yoga but find yourself immediately falling over? This often happens because you haven’t set up a strong foundation.
3. Take time to re-energize- Sitting in front of a computer all day can be very straining on your body. Rather than take a shot of caffeine, I use my yoga knowledge I’ve figured out poses I can do right at my desk to regroup.
4. Being flexible- On of my favorite quotes that applies to both my business and my yoga practice is “Blessed are the flexible for they shall not be bent out of shape”. I have learned that in yoga, flexibility doesn’t just come from my body but also my mind.
5. Be authentic- Yoga can be intimidating. Most people think of yoga and what comes to mind is crazy poses that seem nearly impossible for the normal human body. It’s important to practice yoga in a way that’s realistic and comfortable for your own body.
To get the full post and tips on how these yoga lessons translate to helping your business, head over to my SweatGuru post here. If you are a fitness professional or just a fitness enthusiast and you’re interested in learning more about how SweatGuru can help you, please let me know and I’m happy to share my experience with you and get you set up on their system. It’s completely free to sign up!
And also, to give you a little sneak peek of my upcoming ventures, SXSW Interactive is coming up again next week. I’ll be back at SXSW teaching yoga and meditation. I’ll also be representing SweatGuru and have some fun surprises in store, so please stay tuned!
Hello Marketing Melodie readers! It’s been a busy summer/fall for me. I’ve been teaching social media workshops and classes, creating marketing classes, working with clients to optimize their online presence and I’ve also been traveling. I’m grateful that no matter where I travel to (my most recent trip being to Chicago), I am always happy to return to home sweet San Diego. Now that I’m back I have some time to share things I’m working on. I’ve been hosting Digital Media Now workshops for a few years now. Our Digital Media Now for Yogis workshop this summer at Riffs Yoga Yard was such a success that we’re bringing it back! If you want to learn how to use social media to grow your business, then you’re in luck. The next Digital Media Now for Yogis is coming up on Saturday November 2nd, 2013. Here are all the details:
Workshop Topic: Personal Branding on Social Media- With an abundance of digital technologies available, it’s easy to become overwhelmed when creating your own marketing strategy. In this workshop, you’ll learn how to navigate digital marketing and social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry.
- Date: Saturday November 2nd, 2013
- Time: 12-1:30pm
- Cost: $39 Early Bird (Before Oct 25th), $49 Regular Price
- Location: Riffs Acoustic Music and Yoga Yard- 5510 La Jolla Blvd La Jolla, CA 92037
- Register: Click HERE to sign up and reserve your spot
- Actionable content and tips you can implement NOW (No Opportunity Wasted) to start marketing yourself as a yoga/ fitness professional.
- Knowledge on how to serve as a trusted subject matter expert and resource in yoga and fitness.
- Understanding on how to use Social Media tools to create a compelling brand.
It is recommended that attendees bring a laptop. If a laptop isn’t available, please bring a notepad and pen. It’s been almost 6 months since the last Digital Media Now for Yogis workshop. Within that time the social media landscape has completely changed, new tools have surfaced along with new opportunities to market your business. My workshops are different every time and my material is always updated to reflect the continuously changing landscape of social media. If you came last time but want to come again, I guarantee you will learn something new!
If you run a yoga teacher training program and are interested in having this valuable program as part of your training, please let me know and I’m happy to discuss more details with you. I look forward to seeing you at Riffs in a few weeks and remember to reserve your spot by registering in advance HERE.
Learn about Social Media’s Importance for Business in the 21st Century at the next Rice Club Luncheon with Marketing Melodie
Happy summer everyone! It’s been a while since my last post about my marketing and social media workshop at Riffs. I’m happy to say that the workshop was a success. I was able to teach another group of people who share my passion for yoga and wellness how to grow their business through social media.
Since my last update I’ve been staying very busy with community events (I attended the Sustainable Brands Conference, Social Media Day San Diego and the Lyft San Diego Launch Party), client work and my courses for National University. I am almost done developing an advanced social media course for their MBA program and I just started teaching a new Interactive Strategies course. I am amazed at how much has changed since I first started teaching this course almost 2 years ago. This is why I always emphasize to anyone learning about social media that it’s important to be flexible and open minded when working with these tools because they are constantly changing.
Although most of my work takes place behind the scenes, one of my favorite parts of running my own Marketing Consulting business is the opportunity for public speaking. This gives me chance to get in front of interested individuals and share my passion for using social media as a powerful business tool. I have another speaking engagement coming up in a few weeks and I would love to invite anyone interested in learning more about social media to attend. I’m honored that the Asian Business Association has invited me to speak at their Rice Club Luncheon on social media, its positive impact and importance for business in the 21st century. If you have any questions, please feel free to ask! Details on the event and how to register are below.
- Topic: Social Media, Its Positive impact and Importance for Business in the 21st Century- Social media has a growing presence in business marketing and outreach today, as more and more people are looking to social media for news, deals and social interaction. At this Rice Club Luncheon, you will learn how social media can help your business grow.
- Date: Tuesday July 23rd
- Time: 11:30am- 1pm
- Location: Jasmine Seafood Restaurant, 4609 Convoy Street San Diego, CA 92111
- Cost: $30 for ABA members, $40 for non-members (Price includes lunch and networking)
- Register HERE
I look forward to seeing you at the next Rice Club Luncheon. If you’re interested in hiring me to speak at your upcoming event or conference, feel free contact me and check out my speaking page on my website which lists my speaking experience and topics.