Marketing Melodie Speaks: Why Inbound Marketing & Social Media Are Best Friends on Thursday July 30th, 2015
Hubspot has invited me to keynote their next San Diego Hubspot User Group Event on Thursday July 30th, from 3-6pm and I want to invite you all to join me! Hubspot is a company I’ve long admired for their consistent and educational resources on all topics related to SEO, digital marketing, sales and social media for consumers. It’s an honor to align myself with such a power house in the industry! In fact check out their blogs and see what I mean when I rave about their content.
The event starts at 3pm with registration and networking over free Karl Strauss Beer and Woodstock’s Pizza, seriously who could turn down free pizza and beer? Then there’s a Hubspot Academy project reveiw. After, I will take the stage at 4:45pm with my presentation Why Inbound Marketing & Social Media Are Best Friends. I love when I’m featured at an event and have an opportunity to invite my entire whole network. Yes, you’re all invited to have a beer, enjoy some pizza and you’ll learn about marketing at the same time.
Here’s what you’ll learn:
With the constant changing landscape of social media, it can be overwhelming to know which networks to be on. Brands are faced with confusion on what content is effective to post and how to find time to incorporate social media into their marketing strategy. At “Why Inbound Marketing & Social Media Are Best Friends” you will learn about the important role social media plays in generating inbound leads and how to enhance your current profiles to get more leads. You’ll hear success stories and learn how to create resourceful content that encourages prospects to keep your brand top of mind. You will leave the event with the following information to implement immediately:
- Specific updates you need to make on popular social networks to generate more inbound leads.
- How to be a subject matter expert on social media in your specific industry so customers seek you out in time of need.
- How to be more efficient when creating and posting content on social media so you can focus on nurturing inbound leads.
I’ll close out the event with Q & A, plus a group discussion. As always I make presentations engaging, interactive and fun!
Here are the full details and how to sign up for this free event:
Date: Thursday July 30th, 2015
Location: Karl Strauss Brewing Company, 5985 Santa Fe Street San Diego, CA 92109
Time: 3pm- 6pm, My presentation starts at 4:45pm (Please still join, even if you can’t make it right at 3pm)
Cost: FREE for everyone. As I like to say, you have nothing to lose and everything to gain!
Registration: Click HERE to sign up
I look forward to seeing you on Thursday July 30th. Let’s enjoy a beverage, have some tasty pizza and expand our marketing minds!
Marketing Melodie Speaks: SXSW V2V in Las Vegas- Marketing Your Way to Success Through Social Media Branding
There is something about the city of Las Vegas that keeps people coming back for more. Maybe it’s the exciting night life, the incredible live entertainment or the thrill of possibly coming home a big winner. For me, Vegas is a place where I’ve seen great artists perform including David Copperfield, Taylor Swift and Imagine Dragons. Vegas is also a place I associate time and time again with opportunities for career development, learning and business networking. Half the time I find myself in Sin City it’s for a work conference or event (in fact, almost 6 years ago I was inspired by my business trips to share a few tips, How to Avoid Conference Fatigue in Las Vegas) and in just a few weeks I’ll be back for this very reason.
I am overjoyed to announce that my favorite event in the world, SXSW Interactive is coming to Vegas for the third year in a row for the SXSW V2V conference taking place at the Bellagio July 19th- 22nd. I’ve been invited to host and speak on a Core Conversation Session, Marketing Your Way to Success Through Social Media Branding. This topic is one that I hold near and dear to my heart since my passion in life is educating business owners and entrepreneurs on how to create an effective marketing strategy to grow a successful business. I have a chance to do just that in an intimate setting at SXSW V2V. Rather than me talking the whole time and boring you with slides, I will lead a conversation that is engaging and interactive so we can learn from each other, share ideas, success stories and motivate each other to successfully market our businesses.
About my session: Marketing Your Way to Success Through Social Media Branding– With the constant changing landscape of social media, it can be overwhelming to know which networks are necessary to use. Brands are faced with confusion on how many sites to be on, what content is effective to post and how to find time to incorporate social media into their marketing strategy. Melodie Tao, Marketing Consultant and Founder of Marketing Melodie will lead a discussion that inspires startups, entrepreneurs and small business owners to start being more effective and efficient on social media by building authentic online communities. You’ll hear success stories, learn how to create resourceful content that encourages prospects to keep your brand top of mind and learn how to encourage customers to be your brand ambassadors on social media. My session is Monday July 20th, 3:15pm at Raphael Room 2 in the Bellagio. Add my session to your schedule HERE.
About SXSW V2V: SXSW V2V is the newest addition to the SXSW family of events. It is an extension and re-imagining of the legendary SXSW experience with an emphasis on the nuts and bolts education startups need to ensure entrepreneurial innovation and success. This four-day boutique event brings the startup and venture capital communities together with the creative industries that have helped to make SXSW so special. V2V serves innovators and entrepreneurs from across all the industries at the core of the SXSW Family of events—technology, music, film, fashion, health, education, sustainability, and more—as they learn the skills, make the connections, and find the inspiration to take their ideas and talents to the next level.
If you have followed my adventures to SXSW Interactive in the past, you may know that for the last 3 years I have been invited to teach SXSW Yoga. As a bonus, for all SXSW V2V attendees, I will also be bringing back my yoga sessions. On Monday July 20th and Tuesday July 21st, you can start off your morning at SXSW V2V’s Yoga for the Busy Body taught by yours truly.
About SXSW V2V Yoga for the Busy Body: You’ll learn relaxing breathing exercises, yoga poses to improve your balance, flexibility & strength and practice stretches you can easily replicate at home and even at work! This is an all levels class. Whether you have never tried yoga or are an advanced yogi, you’ll prepare your mind and body for enlightenment in this class. You will also learn tips on how to incorporate yoga into a busy lifestyle. This class was designed by Melodie Tao, a Marketing Professional, Entrepreneur and Yoga Instructor who was seeking a way to practice staying calm in any situation. No special equipment is needed, come as you are. My Yoga classes are Monday July 20th, and Tuesday July 21st, 9:15am at the Tower Ballroom 7 in the Bellagio. Add my Monday yoga session to your schedule HERE and my Tuesday yoga session to your schedule HERE.
If you plan to be at SXSW V2V in July, please leave me a comment and let me know what you look forward to the most. I would love to meet you around the conference or at one of my sessions. If you’re thinking about attending but are still on the fence, check out the Top 10 Reasons to Attend SXSW V2V and you’ll see what this event is going to be amazing. For anyone interested in having me speak at your upcoming event or conference, check out my speaking resources and connect with me.
Last Thursday I attended the first San Diego Facebook Boost Your Business conference held on the gorgeous Broadway Pier at the Port Pavilion. I am very familiar with a lot of business tools Facebook has to offer being that I use them for both myself and for clients but I knew this would be a rare opportunity to learn about the latest technology Facebook has to offer as well as meet people from Facebook HQ in real life, yes they exist! I appreciated their cost effective $25 entry fee because it’s something all business owners can afford to invest in. The $25 entry fee also included a $50 credit to advertise on Facebook. (Although I went to use my credit a few days ago and even though the credit says it expires in April 2016, I entered my code and got an error message that the code was already expired! I’m not sure if anyone else had this issue. I am bummed, so will look into seeing who I can contact about this error).
SIDE NOTE- Wearing Facebook Blue at a Facebook event will give everyone the impression that you work at Facebook. I guess it was not a bad marketing strategy to match the conference since this tripled the amount of people who came up to talk to me during the event.
The event started off with an introduction by Mari Smith. Mari is a Facebook rockstar! I am lucky to have connected with Mari many times during the course of my career. She is always positive and has great advice. She shared her own stories on the power of Facebook for her brand and business.
The event kicked off with Jonathan Czaja, Director of Small Business for Facebook. He started his session with eye opening facts:
- 40 million small businesses are active on Facebook
- 2 million small businesses actively use Facebook advertising
These numbers are astounding! If there’s a place you want to reach people where they are already captive and active, that place is Facebook! I snagged a photo with Dan after his talk to prove there is a human behind the Facebook name.
Next, 4 local businesses who successfully use Facebook for their business took the stage, Jelly Skateboards, Tri Swim Coach, Suja Juice and Chef’s Roll. They shared success stories and insight on properly using Facebook and other tools, plus they gave us authentic feedback from one local business owner to another.
This brings me to now share the things I learned that I feel will also be helpful for your business. I add a lot of my own insight in this summary to elaborate.
1. Creating Targeted Facebook Ads– Facebook advertising is very powerful because of the targeting options it gives to marketers and it was the dominate topic of conversation at the conference. It’s the one place on the web where users voluntarily give an abundance of data about themselves. I bet even your spouse can’t compete with the amount of information Facebook knows about you! There are so many options for advertisers when deciding who to target that most people just pick and choose a few options to quickly get their ads set up. However, to be more effective with Facebook advertising, it’s important to take advantage of their targeting options. Perhaps you’re growing an alumni network for your area. You can target women of a certain age who went to a specific school, who are now living in a specific area. You can also target people who work at a specific company. Here’s an idea: If you’re looking to get hired by a certain company, whether it’s as a partner, consultant or employee, why not create an ad and have it targeted to people from that company? I also love the idea of targeting friends of people who like your page because this provides social proof. There are a lot of other creative ways to create targeted Facebook ads that I could go on for days. Next time you set up a Facebook ad, be specific on who your audience is to really optimize your investment dollars. If you need help with this, reach out to me and I’m happy to walk you through it.
2. Facebook MailChimp Integration for Remarketing- MailChimp was onsite helping small business owners understand the power of their email marketing tools. I use MailChimp and I use Facebook, but I didn’t know about the easy integration of both. (This is why I love being open to learning, no matter how much time I’ve spent on a certain platform the beauty of it is that I can always learn something new). When choosing who you want to target on Facebook under “target ads to” you can create a custom audience by uploading your MailChimp list (or any email list) to remarket to your prospects. Remarketing is very powerful. This means that after you send someone an email, the same person will then see your Facebook ad, so you’re connecting with them in more than one place on the web. We were assured that privacy is not an issue with uploading your email list because the list will never be shared and once your list does get uploaded, it’s encrypted so additional data from the emails can never be accessed or leaked. By having the ability to remarket through Facebook, your email list is gold and becomes even more valuable.
3. Make Your Photos “Pop” with Apps- During the panel discussion it was recommended by Suja to have great photos and images as part of your content strategy. The term they used was make your photos “pop”. As a small business owner, it’s not always in the budget to hire a professional photographer, so I learned about 2 photo editing apps Snappseed and Afterlight. I have since downloaded Snapseed and am trying it out. So far I find the app to be very intuitive and easy to use. I personally take photos of many different things, including random objects and scenarios, I recommend that you do the same. I do this because you never know when you’ll a need a photo for content you’re creating such as in a blog post. There have been times where I have needed a random photo and rather than trying to find a free a photo where you aren’t breaking any copyright laws, it’s much easier to just pull a photo for your own personal library. Now that I have a photo editing app on my phone, I can make these amateur photos look more professional.
4. External vs Internal Hashtags- A few years ago when I used term “hashtag” everyone just gave me a puzzled look along with a reply along the lines of “Hashbrown? Hash what”? Alright who am I kidding, to this day when I say “hashtag” I still get blank stares . Well now there’s even more lingo to learn. There are external hashtags and internal hashtags. Jelly Skateboards gave great information on how they use both. Since Instagram, was highly visible at the conference (Yep Facebook owns Instagram) and hashtags are widely used on this site, they went with Instagram when explaining the difference between an external vs internal hashtag.
- External hashtags are used by potential customers. Jelly Skateboards actively searches hashtags connected to photos that are posted by people interested in skateboarding. For example, to target females they will search the hashtag #skatergirl. They will then start liking photos with that hashtag and following people they find through that hashtag who are potential customers. After they engage with the new people they are following a while, they usually get noticed so they have that personal relationship already built when someone wants to buy a new skateboard. This increases the chance Jelly Skateboards will be top of mind for a purchasing decision.
- Internal hashtags are usually created by businesses. They are more specific hastags used to track things related to their company such. Jelly Skateboards can use the hashtag #JellySkateboards to showcase photos of all their skateboards or #JellySkaterGirl to showcase female skaters they may be sponsoring. Having hashtags related to your own events is also a great idea. If Jelly hosts a skateboarding competition this year they can create a specific hashtag so everyone can follow the photos posted for that event such as #JellySkate15. Internal hashtags are a great way to start building photo libraries of things your own business is posting.
After the presentations Mari Smith hosted dozens of one-on-one sessions allowing each attendee who was lucky enough to snag a 3-5 minutes spot with her to get specific questions answered. My questions to her were about professional speaking since I’m working hard to grow my business as a professional speaker. I’m really glad I scheduled a few hours out of my day to attend the Facebook Boost Your Business conference. If you have any success stories from using Facebook to grow your own business, please share them!
First, I’ll just address the elephant in the room and that’s the title of this post, “5 Things to Do at the Del Mar Fair…”. Yes I realize the name has changed and it’s now the “San Diego County Fair in Del Mar” but growing up in San Diego I have fond memories of the Fair and calling it something other than the Del Mar Fair just doesn’t evoke the same sense of nostalgia.
Today is the opening day of the fair and this year’s theme is A Fair to Remember: A Celebration of World’s Fairs and Balboa Park in honor of the 100th anniversary of the Panama-California Exposition. I couldn’t be more excited about the theme because Balboa Park is one of my absolute favorite places in the world! If someone asks me what to do when they visit San Diego, Balboa Park is always on the top of my list. Last Friday, I had the honor of attending the Del Mar Fair’s Media Party where I got a sneak peek of what’s in store. My takeaway, was a stomach filled with my quota of deep fried food for the year and 5 things I recommend check out to truly make this “A Fair to Remember”.
1. Try the newest fair foods– I’m all about healthy eating and living but I also know that sometimes it’s ok to splurge. The Fair will give you the perfect excuse to try some interesting but not so healthy foods. This year, on the menu are treats including a Krispy Kreme Slider with 3 patties. Enjoy the slider for lunch, but then make room for dessert with the Sweet Corn Ice Cream. And if you’re feeling a little sluggish in the late afternoon, then why not try Deep Fried Starbucks for a caffeine boost! PRO TIP– The fair allows you to bring in your own snacks and factory sealed beverages. I recommended bringing in a few sealed water bottles for something healthy and refreshing to chase down all the Fair foods.
2. Celebrate the environment at the 16th Annual Enviro fair Locally Grown Festival- Not into the crazy deep fried foods? Then check out the Locally Grown Festival, dedicated to the memory of Loren Nancarrow, on Saturday, June 6 from 10am to 5pm in the Paul Ecke Jr. Garden Show area. This event is free with Fair admission. Fairgoers will learn firsthand about a variety of topics including organic and sustainable farming, pollution prevention, and healthy living in this beautiful market setting. You can also buy a ticket to enjoy an unforgettable dining experience that night at the Farm to Table Dinner, a garden affair featuring five courses paired with award-winning wine and beer. Chef Barry and participating farmers will walk you through each pairing in this exclusive dining experience. Find the full details for the Enviro Fair HERE.
3. Run the San Diego County Fair 5K– Bet you didn’t know there are many more ways to enjoy a healthier day at the Fair! If you are into indulging in Fair food and want to eat your way through the fair guilt free then I recommend running the San Diego County Fair 5K before the fair opens on Saturday June 20th. The race starts at 8am and it’s an all ages, one of a kind VIP behind the scenes experience at the fair before it opens! Get ready to run, skip, and stroll your way through the fair and see all of the attractions before crowds. Your race entry includes a free ticket to the Fair, another ticket for future use plus more hookups! Sign up for the San Diego County Fair 5K HERE.
4. Get your culture on at the Asian Festival Day- This is a hat tip to my good friends over at Silk Road Productions. I have been working with them to host and emcee many events in the San Diego Asian Community and I’m happy to announce that they are producing a unique event at the Fair on Sunday June 14th, the inaugural Asian Festival Day. This is a celebration of Asian and Pacific Islander cultures, featuring music, dance and martial arts performances, as well as fashion and community-based organizations representing China, Philippines, India, Korea, Japan, Polynesia, Indonesia, and Vietnam. You will enjoy cultural performances from 10am-3pm, a dance competition from 3pm-7pm and close the night with a DJ concert! Find the full details for the Asian Festival Day at the Fair HERE.
5. Keep your fair memories alive by creating more memories outside of the Fair- If you save your 2015 Fair admission stub and you can get a free or discounted adult admission various attractions in Balboa Park and beyond including The San Diego Model Railroad Museum, Marston House Museum, The San Diego Museum of Art, Museum of Photographic Arts, Whaley House (Old Town San Diego) and Warner Carrillo Ranch House (Warner Springs).
Who will be attending the Fair this year? If you plan to go, please feel free to share with me what you look forward to the most. Oh and check out some ways to score discounts and save money at the Fair.
As a 4th year SXSW attendee, I finally feel like I’ve mastered the art of having a successful SXSW. It’s a combination of eliminating FOMO (Fear Of Mission Out) and not over booking yourself and being extremely present at everything you do attend. Oh and pumping yourself up about not getting any sleep for the week as well as staying hydrated with a lot of water! What better year to utilize my SXSW skills than to be forced to see everything in only 48 hours?! Due to other work commitments, 48 hours is all the time I had in Austin, so I present to you my 4th annual SXSW recap and top 10 things about SXSW 2015. (Yes I realize this recap is a little late but, better late than never!)
1. Meeting Jimmy Kimmel– Meeting Jimmy Kimmel was quite a funny and unique experience! He is such a talented late night host on Jimmy Kimmel Live. In fact he is my favorite late night host! I enjoy watching him because he always comes up with so many creative segments that engage his audience. My favorites include, Lie Witness News stories, his various editions of Mean Tweets and let’s not forget his viral internet sensation the Twerking girl who caught on fire. I was fortunate enough to snag a front row seat at his SXSW Session “A Conversation with Jimmy Kimmel” (How do you snag a front row seat for one of the largest panels you might ask? Watch the session beforehand so you’re already sitting in the seat that you want) where his former boss Kevin Ryder of KROQ interviews him. He shared his humble beginnings of being fired by numerous radio stations, getting coffee for guests and moving all around the country for low paying gigs. It was inspirational to hear him speak about his hard work and success story. To this day I can tell he is humble and respects everyone who’s helped him get where he is today. I asked him “Who do you want on your show who hasn’t been on before?”. He answered in typical Jimmy Kimmel fashion, “Bansky”. I bet Jimmy Kimmel could pull it off too! If anyone can pull a prank and convince people they have discovered Bansky, it is Jimmy Kimmel. After his session, he was so nice about staying and taking selfies with everyone. A mad rush of people swarmed him and he was nice enough to say “Don’t worry I will take pictures with all of you” as he also shared that he never thought people would be mobbing him to take photos. I am happy to say that meeting him has solified my impression of what a great guy he is.
2. SXSW Yoga– For the third year in a row I had the honor of hosting an official SXSW Yoga session. I feel blessed for an opportunity to share my love of yoga to a group of tech savvy and successful business professionals. I started off by busting some yoga myths (the biggest one being “I can’t do yoga because I’m not flexible”) and I shared my advice for incorporating yoga into a busy life, along with poses you can do at home or in the office. Then we went right into a yoga session that everyone could participate in, even while wearing conference clothes! It was a pleasure to meet other business professionals also interested in yoga and I love having a chance to create the calmest place in Austin during the busiest time of year.
3. Meat-Up– Yes I said Meat up. This was one of my favorite networking events held at Fogo de Chao. I received an invite from Insightpool, a company that unites sales and marketing across social. I actually have never been to that spot so it was a treat to check it out while getting to try a plethora of their menu items. The servers brought generous portions of tray passed apps out through the entire night. I spoke to a handful of people that I made great connections with and I received great advice for growing as a marketing professional.
4. Millennials and Sport: Reaching Next Gen Fans with Pat McAfee- SXSW had a sports track this year and I couldn’t have been happier with it. Being that I studied Sport Management when I attended UCSB and have worked in sports marketing roles various times in my career, I am always very interested in this topic. I attended the session “Millennials and Sport: Reaching Next Gen Fans”. The panel featured Perkins Miller and Eric Weinberger from the NFL Network and Pat McAfee, the Punter for the Indianapolis Colts. I learned a lot about what the NFL is doing to engage fans. I was extremely impressed with Mr. McAfee. Who knew a young punter could be so well spoken? McAfee just gets it! He understands how to use social to connect and engage with his audience. He knows how to avoid diluting his stream with sales pitches shared many tips of his own for creating a true fan base out of millenials.
5. How to Rock SXSW in 4 Hours– Being that I only had 48 hours in Austin, this session was speaking directly to me! Hosted by the one and only Tim Ferriss, author of The Four Hour Work Week. It was an absolute inspiration hearing him speak. He shared how he got his big break at SXSW in 2007. His was another story or hard work and persistence paying off. His book was rejected by 25 publishers but that did not stop him. Before the Four Hour Work Week was released, Ferriss was an unknown. He marketed the book heavily through bloggers with whom he created personal relationships with. His advice was spot on when he said “Treat everyone as if they can get you to the top. Don’t dismiss anyone.” This is important to keep in mind because we often focus too much on wanting to know right away “What do you do?” when we meet someone for the first time. If the answer doesn’t directly correlate with what we are looking for at the moment, we move one. However, you never know who that person may be connected to, what their full story and background is and what they can do to help.
6. Rescued by Mophie and St. Bernards– During my first year at SXSW, I learned the very important acronym of ABC- Always Be Charging. There are very few places where you will be using your smart phone and other devices as much as you will be during SXSW so it’s important that whenever you see an outlet, you are plugged in! Mophie, decided to take ABC to the next level by having Saint Bernard dogs save us from dead batteries. I was at the Fast Company Grill when the dogs arrived and these working dogs definitely had their work cut out for them but they did their job and got us all powered up with our very own Mophie packs.
7. Equalman- I had the pleasure of meeting Erik Qualman last July. He’s the man behind the Socialnomics Revolution videos. I use his videos, books and resources in my teachings so needless to say he’s someone I definitely look up to and continuously learn a lot from. He graciously took time out of his day to meet with me during my visit to Boston and I have since written for his website, with my last post discussing how to use social media to land a job. I was excited to see that he was added to the SXSW schedule last minute. Erik’s session was motivational just like I knew it would be. He engaged the audience, used wonderful visuals and even gave out prizes at the end (autographed books!). Not only did I learn more about the social media landscape, but I learned how to improve my own speaking and presentation skills.
8. Radius Workout– Health and fitness is one of my top priorities in life no matter what I’m doing. Last year I even shared tips on how to stay fit during SXSW. This year, in addition to teaching SXSW Yoga, I had a chance to participate in a SXSW workout myself. The Radius team held an intense morning boot camp type workout so of course I joined. I’m usually the type of person who works out at lunch or in the evening but at a conference where my schedule was so tight, I loved kicking off my morning with a rush of energy from the work out.
9. SXSWag- You can tell who’s coming home from SXSW by the contents of their luggage. If it’s filled with t-shirts, colorful sunglasses, gadgets, books and this year a selfie stick then you know that person was at SXSW! Since I only travel with a carry on luggage I have limited space for swag. This forces me to pick and choose what nuggets of SXSW come home to San Diego with me. This year the keepers included my name placard for being a speaker, Jimmy Kimmel’s name placard that I grabbed after his session and asked him to autograph (yes I was that person asking for an autograph when everyone swarmed him for a selfie), a selfie stick that I have yet to use, my Mophie pack and an autographed copy of Erik Qualman’s Socialnomics that I plan to give since I already have my own copy.
10. Food + Tech Meetup– Meeting foodies who are also into tech is a great combination. This was my second year attending the Food + Tech Meetup and it certainly didn’t disappoint. The meetup showcases new advancements or discoveries in food and this year, crickets are all the hype! I tried my very first cricket, “jerked cricket” to be exact and was told that it’s filled with protein, magnesium and iron. I also made some new friends who create great Instagram Food porn including @bayareaeats. This account itself makes me want to take a good tasting tour of the Bay Area.
If you haven’t been to SXSW, it’s something that you must experience. You are guaranteed to meet with many amazing people from all walks of life, connect with the most technologically advanced and innovative businesses in the world, all while enjoying unique art, culture and everything the city of Austin has to offer. Oh and let’s not forget you’ll enjoy some of the best BBQ ever. Austin, I can’t wait to be back in you next March! You can check out my previous adventures at SXSW here:
- Marketing Melodie’s Top 10 Favorite Things About SXSW 2014
- Marketing Melodie’s Top 10 Favorite Things About SXSW 2013
- So Much Winning at SXSW 2012 (Top Chef, 3eb, WordPress, Beats by Dre) #ATTSXSW
Thank you Austin for another memorable SXSW. I can’t wait to be in you again!
Next weekend will be my 4th year attending SXSW in Austin and it’s my 3rd year speaking. Being a SXSW speaker is definitely an accomplishment I am very proud of. Back by popular demand I will once again be presenting my session Come As You Are Yoga on Saturday March 14th, 2015 at 9:30am in Room 8A at the Austin Convention Center. To bookmark my session in your SXSW Schedule, click here.
You might be thinking “there are thousands of SXSW sessions, why should I come to yours?”. Here are just a few reasons:
1. This is a unique session because it’s interactive and engaging. That’s right, you will actually be participating in a yoga class. All poses are modified so you can do them in your conference clothes. This is a great way to mix it up from all the sessions you’ll attend where you are sitting and listening. Every year I get at least one person who has never tried yoga before. I love that I’m introducing someone new to yoga at a tech conference! I also get very advanced yogis who are happy for an opportunity to practice while traveling. All levels are welcome.
2. Learn yoga poses to do at home and in the office– During our class I will talk about yoga poses you can easily incorporate into your busy lifestyle at work, while sitting at your desk and poses you can do at home. Not everyone can make it to a yoga studio or class but the wonderful thing about yoga is that it’s something you can do anywhere and everywhere (Yes even SXSW!). All attendees will receive a sheet with my yoga tips and a way to follow up with me with additional questions.
3. Prepare your mind and body for enlightenment– SXSW can be information overload. How do you know which sessions to go to? Which networking events to go to? How do you avoid the Fear of Missing Out (FOMO) syndrome? We will start the with an intention to let go of these expectations and fears so you can successfully navigate and enjoy every moment of your SXSW experience. In a sense, I’ll be preparing you for enlightenment at the conference! How cool would it be to return home and tell your colleagues about this experience ?
4. Relax at the quietest place in the convention center– No matter what is happening outside our yoga room, we still have the power to relax and turn inward before going back out into the chaos at the quietest place in the entire convention center, maybe even in all of downtown Austin. This is another beautiful thing about yoga. Someone could be standing right outside your window screaming, yet you have the power to acknowledge the disturbance, let it go and focus on your own yoga.
5. Network with other like-minded professionals– Yoga is the common bond that will bring us all together. Meet other successful entrepreneurs, business professionals and SXSW attendees who care about health and wellness enough to make it a priority during their busy day. Every year, great networking occurs both before and after this session. Business cards are exchanged, online connections added and new friends are made.
If you are going to be in Austin next week, let me know! I have less than 48 hours in Austin so I’ll be making the most of my time there. I already have a packed schedule for March 13th and March 14th but as a 4th year SXSW attendee, I know very well that schedules need to be kept flexible. If you want to guarantee to connect with me, then I’ll see you on Saturday March 14th, 9:30am at the Austin Convention Center, Room 8A! The full #SXSWYoga schedule can be found here. Have a wonderful SXSW everyone.