Happy 2015 everyone! I can’t believe how time flies and that we’re already in mid January. For my first post in 2015 I am happy to announce an upcoming workshop I’m hosting. I love kicking off the new year with an opportunity to do what I love. I am partnering with the National Academy of Television Arts & Sciences (NATAS) to present Social Media Branding for Media Pros. I have presented to NATAS in the past and had a great time connecting with industry leaders in the media, so I’m grateful they invited me back!
Working in the media or a media related industry is a fun and exciting career. Media pros have the keys to the city, they are at the forefront of news, information, events and they are often well regarded public figures. No matter what role you hold at a media organization, whether it’s behind the scenes such as IT, admin, producer or a more public role such as talent or sales, it’s important to understand that your actions online represent your company. I often see media professionals write on their public social profiles “Views expressed are my own and do not represent my company”. While the idea of this sounds good, what you say online DOES represent your company no matter what is stated in your profile. The intention of my 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. We will focus on strategies to strengthen your brand across various social networks. You will leave this particular workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you
This is an interactive workshop. We will be participating in group activities and creating online updates. It is recommended that you bring a laptop or tablet. Pen and paper will be provided in case you are unable to bring either. This workshop will also be webcast. More information can be found HERE and full details below:
Date: Thursday January 22nd, 2015
Time: 6pm- 8pm
Location: Groovy Like A Movie located at 5205 Kearny Villa Way Suite 100, San Diego, CA 92123
Cost: FREE for NATAS Members or $15 for non members
Registration: Click here to register
I am still looking for great examples of media professional who use social media well to include in my presentation. If you know of anyone, please let me know. Keep in mind, a media professional is not limited to someone who is TV or the radio. Thinks of people behind the scenes too, PR professionals, media sales executives, producers, etc. I’ve been working hard on my presentation and I’m really looking forward to connecting with you all next Thursday.
December is my favorite time of year. I get to celebrate my birthday on the 13th and it’s also a time filled with so much positive giving spirit and joy. This is why I’m excited that the Asian Culture and Media Alliance invited me to emcee their annual holiday fundraiser, Rhythm and Spice. It will be a classy, fun filled evening with great Asian food, wine, raffle, silent auction, live entertainment, DJ music and dancing! I will be hosting the fashion shows and introducing the entertainment, which means I’ll be on stage among beautiful and talented people, what an honor!
I am offering Marketing Melodie fans, 50% off tickets with the code: ACMA_CC19. There are a limited number of tickets available and it’s first come, first serve so make sure to get your tickets in advance HERE. Here are some highlights you have to look forward to on Saturday.
- Performance by Katriz Trinidad, a local San Dieagan who captured our hearts on NBC’s The Voice. She was praised by Pharrell Williams and showed so much poise and talent at such a young age.
- San Diego’s very own television and radio personality C.S Keys is hosting the live auction.
- Delicious food samples from a variety of Asian cuisine.
The main objective of the Asian Culture and Media Alliance is to provide a voice of unity and empowerment for the Asian American and Pacific Islander communities by promoting commonalities among all Asian communities as well as creating awareness of Asian culture, art, entertainment and businesses through media, networking and cultural events. This cause is extremely important to me, being that I belong to the community myself. With that said, I would love your support by attending this event. If you plan on coming, please let me know! I look forward to seeing you on Saturday December 27th.
EVENT HASHTAG #ACMAHOLIDAY
I am very honored and excited that the organizers of the San Diego Night Market invited me to emcee their event this coming Saturday October 4th. I’ll be at the main entertainment stage from 5pm-8pm where I have the privilege of introducing our very own Mayor Kevin Faulconer along with many other talented performers and distinguished members of the community.
What is a “Night Market” you might ask? Well just as the name suggests, it’s a street market, usually held outdoors that’s open at night. Night markets are organized so you can leisurely stroll through all the vendors, shop while getting some great savings all while enjoying authentic street food from different cultures. The San Diego Night Market in particular aims to fulfill the following mission:
- Promote Asian Pacific American culture in cuisine, arts, and music
- Support local businesses – Asian and Non-Asian, small and large
- Cultivate innovation, creativity, and entrepreneurship
- Foster volunteerism, leadership, networking, and teamwork
- Expand the cultural vibrancy of the San Diego region
My first experience of attending a night market was a few years ago when I was invited to Hong Kong for a speaking engagement. I had plenty of time to be a tourist, shop and enjoy everything Hong Kong had to offer. One of my stops was the “Ladies’ Market”, the most popular and busy night markets of the area. Even though I was told it would be busy, I was not expecting it to be as packed as it was. I snapped the photo to your right of ladies at the Ladies’ Night Market in Hong Kong. Keep in mind, this photo was taken around 11pm! People were excited about the new shipment of purses here. There was so much enthusiasm and energy from all the ladies (and gentlemen) at Ladies’ Market. It was definitely a fun experience which is why I’m looking forward to experiencing the night market culture right here in sunny San Diego.
On Saturday you can expect to satisfy your taste buds with delicious food, learn to cook at the various cooking demonstrations, be awed by amazing dance performances and so much more.
Here are the details for the San Diego Night Market:
Date: Saturday October 4th, 2014
Time: 4pm to Midnight
Location: Engineer Rd. near Convoy St. in the Convoy District
Cost: $2 entry fee
As usual, I’m hooking you up! I have two pairs of entry tickets to give away to two lucky winners. Each winner will also receive $10 to spend on food at the event. I’m basically giving you free dinner! What’s not to love about that? All you have to do to enter is to leave me a comment on this post about what you’re looking forward to the most at the San Diego Night Market. You can enter until 10pm on Thursday October 2nd.
If you have attended other night markets, I would love to here your experience. I also look forward to seeing you at the San Diego Night Market. Please remember to come say hi to me. I’ll be at the entertainment stage from 5pm-8pm and if I’m not making announcements on stage, you can be sure to find me enjoying some of the delicious food that will be offered at the event.
I’m honored to be hosting a LinkedIn workshop for the professional group Women in Business San Diego. It was very fitting that Women in Business San Diego found me and reached out to me through LinkedIn. I’ll teach you how your future customers can find you on LinkedIn too! This workshop open to both Women in Business San Diego members and also guests. The event will be located at the gorgeous spa like workspace for women, Hera Hub in Sorrento Mesa It will be very hands on. As a business professional, I understand how busy you are. If I just give you a list of things to update later, it may or may not get done. This is why I’ll work with you to ensure you leave with results that will start benefiting you immediately.
Here are the details on how you can join my LinkedIn Workshop:
Date: Monday September 15th, 2014
Time: 6pm- 7:30pm (Check in and networking will begin at 6pm, workshop begins promptly at 6:30pm)
Location: Hera Hub Sorrento Mesa 9710 Scranton Road #160 San Diego, CA 92121
Registration: Click here to register
Make sure to bring your laptop or tablet so you can access your LinkedIn page because my intention is for you to walk away with an updated profile that will help you optimize your professional brand and reach new customers. As a bonus for attending, you’ll be entered to win a complimentary 1 hour marketing consulting session with me. This will be your chance to get all of your marketing questions answered so I’m really looking forward to offering this.
In preparation for my LinkedIn Workshop, I also am asking for your help. If you’re a savvy LinkedIn user, please share with me how this site has helped you professionally. Also I am looking for some great profiles to showcase as examples. Let me know if I can use yours in the comments below and thanks in advance for your help.
This year has been a memorable one for me as a Padres fan. We lost our beloved announcer Jerry Coleman and then Hall of Famer, Tony Gwynn. They were both icons in the Padres organizations and I know they would want us to continue to proudly cheer for our home team, which is exactly what I’ve been doing. I’ve attended over a dozen home games and even got to take on batting practice with the Padres earlier in the season. On Sunday, I had another memorable afternoon at the ballpark. The Padres hosted their first Social Summit and I was lucky enough to snag an invite.
They hosted 30+ bloggers, marketing professionals and other media influencers (all Padres fans of course) to their first ever SD Social Summit. Inning by inning, here’s how my day went:
First Inning- Check in was at 9am. We received an awesome #SDSocialSummit t-shirt (I’ll definitely be sporting this around) and tickets to the game that afternoon.
Second Inning- The Padres provided us with a delicious breakfast at the ballpark! We had a chance to meet other attendees, mingle and as a bonus we had an amazing view of the Coronado Bridge.
Third Inning- Wayne Partello, the Padres Chief Marketing Officer introduced himself and gave us a run down of what our day would look like. The audience was filled with questions on all aspects of Padres baseball including the PR disaster about the naming of our Hall of Fame. The new name honors MLB Commissioner Bud Selig who many feel did nothing for the San Diego franchise. Mr. Partello was kind enough to answer our questions and admitted that their reasons for honoring Bud Selig weren’t properly conveyed to fans before the backlash happened.
Fourth Inning- We got a VIP tour of the field with cool photo ops.
Fifth Inning- After touring the field, we took a seat in the dugout to await the arrival of the Padres head coach, Bud Black. Bud Black gave a press conference right from the dugout. This was one of my favorite parts of the summit. Mr. Black very gracious and appreciative of all our questions and boy did we have a lot! And tough ones too! I’m not sure he expected so many hard questions from our group but he answered all of them thoroughly and honestly. I personally asked what we were going to do to make sure we’re a strong contender for the NL West title and have a strong chance of October baseball next year. He replied by sharing his strategy to fill the farm system with a depth of talent and also discussed how he will continue to motivate the team to always fight until the very end whether it’s during a single game or to fight for that last wild card spot (we still have a chance this year!).
Sixth Inning- We had the unique opportunity to share our input by participating in a brainstorming session about future fan giveaways and promotions. There were definitely many interesting ideas including a fanny pack giveaway and having a Star Wars night. I personally voiced that I enjoy practical giveaways for items that are timeless and can be used year after year. The Padres agreed that they definitely want people to be using their giveaways long term. They want to avoid giving out tchotchke items that will be tossed. I’m looking forward to seeing their future promotions and giveaways calender to see if they’ll use our ideas. Being a true fan, I really appreciated having a voice in how their fan programs are run.
Seventh Inning- Padres President and CEO Mike Dee joined us and shared his thoughts about our team and also the future of our team. He explained the new hire of General Manager A.J. Preller and how his role will help us build a championship team. Preller is said to not only have an eye for talent but also has the ability to really develop talent. I am excited to see his strengths put to good use in San Diego. With time we’ll be able to tell just how good he is by winning championships and I look forward to it.
Eight Inning- After a quick seventh inning stretch, we reconfigured ourselves into 3 small groups. We had one on one sessions with Padres executives and staff including Ron Fowler, Ted Leitner, Mike Dee and Josh Stein. This gave us another chance to voice our opinions and get our questions answered. I enjoyed Mr. Leitner’s stories about Tony Gwynn and his enthusiasm for the game.
Ninth Inning- We wrapped up the first annual SD Social Summit with another tour as we made our way to a suite stocked with food and winning vibes. We made it just in time for the first pitch and enjoyed a game against our arch rival, Dodgers among good company. Mark Kotsay, a fan favorite and retired Padres Player who is now an announcer of Fox Sports SD stopped by our suite say hello during the game.
One thing that really stood out to me is the positive attitude from all the staff at the Padres organization. Every single person I met was nice, professional and shares a desire to see the Padres succeed. The attitude to fight until the end that Bud Black instills in our players is also shared by the front office staff. Unfortunately we lost that game, but other than the loss, it was truly a day to remember. Attending the SD Social Summit affirmed my faith in the team and I still believe that we are very close to a World Series win!