Marketing Melodie Speaks: Community Health Institute

I’m excited to announce that on Tuesday August 26th, 2014 I’ll be hosting a Social Media session at the  2014 Community Health Institute held right here in American’s Finest City. The healthcare industry is making huge strides to connect on social media. Last May when I presented to a group of veterinarians at the Veterinary Specialty Hospital Symposium, I was thrilled to see so many professionals in the medical industry embrace social media as a positive tool for their business. So when I received the invite to speak at the Community Health Institute, I was happy to accept.

National Association of Community Health Centers

As Erik Qualman of Socialnomics says “We don’t have a choice on whether we do social media, the question is how well we do it?”. His quote is very fitting as many businesses that previously did not seem like a fit for social media (such as businesses related to healthcare)  are realizing that social media will now be a part of your business no matter what. I’m privileged for an opportunity to help people effectively integrate social media into their marketing mix!

Here are the details of the session I’m leading at the 2014 Community Health Institute:

Date: Tuesday August 26th, 2014

Time: 8:30am- 10am

Location: Manchester Grand Hyatt

Registration: Click here to register

I will be teaching healthcare professionals how to navigate social media in a field with many rules and regulations are in place. I will go over strategies for using different social networks and I’ll be hosting a Q & A to answer additional questions. If you’re a healthcare professional or are interested in this industry, you are welcome to register and attend. Also if you work in this industry and have any success stories using social media, please share them with me and you might be included in my presentation.

Marketing Melodie Speaking Engagement

I look forward to this upcoming speaking engagement. Speaking and teaching others is one of my favorite things I get to so if you are a business or organization who wants learn how to get real results with your marketing and social media efforts, please don’t hesitate to reach out to me. You can learn more information on hiring me to speak here.

Takeaways from the National Eczema Association’s 2014 Patient Conference in Boston

I recently had the privilege of attending the National Eczema Association’s Patient Conference in Boston, Massachusetts. In the past I have shared my challenge as an adult with Eczema. I have also shared my dedication to helping find a cure. Attending this conference in Boston has given me a new positive perspective about a cure coming very soon. There were general sessions related to different medications and treatments, allergies, medical breakthroughs in Eczema and my favorite topic, alternative therapies.

The understanding from everyone at the conference was heartwarming. To be surrounded by so many others who completely understand what it’s like to live the itch life made me feel a support that I had never experienced before.

National Eczema Association Conference

I attended the patient support session: How do you cope with Eczema? This session was a group discussion where everyone had a chance to share their story. My favorite part of the session  was when we all shared one positive thing that’s come from our Eczema. It’s easy to focus on the negative but focusing on the bright side makes everything better. Here are some positive things the adults shared:

  • I am more compassionate
  • I have learned how to cope
  • I am more conscious of my healthy in general
  • I am grateful for NEA (National Eczema Association)
  • I am resilient and strong
  • I am a comedian and can add jokes about Eczema to my stand up routine
  • I appreciate my family being there for me
  • I have more self control

Everything on that list is awesome! The conference had a Kid’s Camp where the kids got to learn, make new friends and just have a good time with other kids without having to feel self conscious about their skin. On the last day we had a general session with both the kids and adults. The kids had a chance to share some positive things about Eczema and the conference too. Here’s what they shared:

  • I get to make new friends
  • I get to see my photo featured on the NEA magazine
  • I get to travel to new places
  • I am itching for a cure


I am amazed at how smart and aware all of the kids are. The list of positive things from both the adults and kids  is a great reminder that even when experiencing something challenging such as Eczema there are many things to be grateful for. I mentioned that I really enjoyed learned about alternative therapies. I avoid pharmaceutical medications as much as I can so I was happy to hear doctors recommending other things to try. Dr. Lio, the founder of   The Chicago Integrative Eczema Center gave many suggestions on alternative therapies. He did let us know that with alternative therapies there haven’t been studies done to prove they work. Here are new things I learned:

  • Oil pulling- This is a tradition in Ayurveda medicine. I have heard about this before but not for Eczema and it wasn’t recommended specifically for Eczema either.  It’s a way to cleanse and pull toxins from your body through your mouth. At first the concept seemed odd but I’ve been doing it consistently for over a week with coconut oil and if anything, my teeth feel cleaner than ever!
  • Acupressure- I can’t tell you how many times people have recommended I try acupuncture for my Eczema. My answer has always been that I don’t want to use needles to puncture my skin since I’m already so sensitive and I just don’t feel comfortable doing anything that will further irritate my skin. People don’t really understand this response and always tell me how “small” the needles are and that I won’t feel it. Well when you have Eczema, you feel everything! Dr. Lio recommended acupressure instead. Without me even saying anything about my concern with acupuncture , he started off by addressing my exact concern! I was so happy to hear someone finally understand why acupuncture is not right for most people with Eczema.  He taught us how to do acupressure on ourselves and recommended we do it for 3 minutes, 3 days a week.
  • Sooth skin with oil before moisturizing- Emu oil was recommended for Eczema. Some people also use olive oil and coconut oil. I have tried olive oil and coconut oil but never emu oil. I will look into emu oil, it does not seem very common.
  • Hypnosis- This one seems odd, but I have actually tried it before! My friend Christian Wasinger is a Hypnotist  in San Diego and made me a recording over a year ago. Listening to the recording is very relaxing and similar to meditating. I had not listened to my recording for a while, but last night I found it and will be listening to it regularly again. I definitely notice myself not scratching when I’m listening to the recordings.
  • Apple Cider Vinegar Baths- I rarely take baths but it was recommended to place one cup of apple cider vinegar in your bath water. I am open to trying this the next time I take a bath.
  • Get Vitamin D- I’m lucky to live in San Diego so I have plenty of access to natural Vitamin D from the sunshine. Vitamin D supplements can also be taken.
  • New Products- In addition to learning about new alternative therapies, I received dozens of new products to try. I am going to read the ingredients very carefully before trying any of these, but the sponsors were very generous with their giveaways. The photo below only shows a few products, by the end of the conference I had more than triple the amount of products pictured.

Products from the National Eczema Association Conference

Overall I feel very grateful that I was able to attend the conference.  One of my favorite things is the luncheon with a doctor at each table (I chose Dr. Lio’s table). Getting this one-on-one time with Dr. Lio was extremely valuable. I also enjoyed the opportunity to share our positive thoughts both in our sessions and on camera. Julie Block, the CEO of the National Eczema Association shared that now, more than ever there is more research that’s focused on Eczema. This only means we are closer to finding a real cure. I’m excited to see more developments in Eczema research and look forward to staying positive.

National Eczema Association Signs

RIP Tony Gwynn + Cages and Cocktails with my San Diego Padres

Before I begin this post, I would like to express my deepest condolences for Mr. Padre, Tony Gywnn. Gywnn was a true icon for San Diego and national sports. It’s been a tough year for the Padres especially after already losing the great Jerry Coleman. We truly lost another leader and friend in San Diego sports so I’m happy to see all of the positive tributes to him locally and in the national media.

Tony Gwynn Statue RIP

Thanks to @sdgaucho on Instagram for this photo of Tony Gwynn’s statue.

While we are all mourning the loss of Mr. Padre, baseball season is still in full swing and I know my San Diego Padres will want to do whatever they can to make Tony Gwynn proud! Despite our not so hot record, of course I’m cheering on my Padres. I love any opportunity I get to connect with my favorite baseball team. A few years ago a simple Tweet I posted got me VIP access to a Padres game. This year (May 2014) I was invited by the University Club to practice with the Padres in their batting cages.

I arrived to the Lexus Premier Club where I was greeted with appetizers and beverages. After mingling a bit, it was time for me to batter up! I got to bat at the very same spot Mr. Padre even once stood. I must say that my batting average wasn’t too bad! I had such a great time in the cages and even got a behind the scenes tour of the field at Petco Park.

Batting Practice with the Padres

Private Tour of Petco Park

Thanks to the University Club for this special behind the scenes experience. If you haven’t been to the University Club it’s home to one of the best views in San Diego and is the pre-eminent club for social and business connections in San Diego. Crowning the San Diego Symphony Towers, in the heart of beautiful downtown San Diego, it’s a place to build fulfilling, long-lasting relationships. They host effective, high-quality networking events such as the one I just attended and have many and business advantages. Members can also come by to relax or for a  fine-dining experience with breathtaking views of the city. I’ve you haven’t been to the University Club, I highly recommend checking it out. If you’re interested, contact me and I’ll connect you with Michelle Belgar (on the left in the photo). She founded the Young Executive Society at the University Club and will be able to connect you with the right person to help you set up a tour and learn more information about joining.

University Club San Diego

I wish my San Diego Padres the best of luck as they continue to play ball with their hero now resting in peace. I’m so glad I had the unique experience of going behind the scenes with the Padres and I hope to see everyone out at a ball game some time soon.

So Cal Road Trip to Celebrate Terranea’s Birthday and Festival of the Arts- Pageant of the Masters

Earlier this week I had the pleasure of being invited to 2 unique events. One being in LA and the other in Orange County so I figured this would be a great time for me to take a quick road trip, enjoy some fun experiences and also catch up with friends who live in my neighboring cities.

On Sunday afternoon I drove up to LA and returned to the gorgeous Terranea Resort in Rancho Palos Verdes. I stayed there a while back when I did a promotion for Klout at Terrana. This past Sunday I was invited back to celebrate their 5th birthday! The event consisted of a mouth watering farm to table lunch that really was reflective of the type of food Terranea serves, live music on the meadows and breath taking views in every part of the resort. I also had a chance to relax at their ocean view pool.

Terranea Resort 5th Anniversary live music

Music on the Meadows at Terranea’s 5th Anniversary Party

Farm to Table Lunch for Terranea's 5th Anniversary

Farm to Table Lunch for Terranea’s 5th Anniversary

Terranea Resort 5th Anniversary Dessert

Farm to Table Dessert for Terranea’s 5th Anniversary

Poolside View at Terranea Resort

Poolside View at Terranea Resort

Terranea's 5th Anniersary Red Carpet Welcome

Terranea’s 5th Anniersary Red Carpet Welcome

I had a great time and am glad I got to experience this momentous occasion. Before driving down to Orange County the next day, I finally had a chance to practice yoga at Bryan Kest’s Power Yoga Studio in Santa Monica. I set an intention to practice yoga whenever I travel and I have always wanted to check out this studio since I have taken workshops and classes by Bryan Kest. I loved the simple yet very fitting decor and the class was a great addition to my road trip. After class it was time for me to make my way down the coast to Laguna Beach for the Festival of the Arts- Pageant of the Masters Media Preview night. Little did I know what a treat I was in for!

Bryan Kest Power Yoga Studio

Bryan Kest Power Yoga Studio

The Festival of the Arts- Pageant of the Masters is a celebration of live artwork with real people and objects making up the portraits that are showcased on stage. I have never seen anything like it and can truly say it was the most unique and intriguing type of art my eyes have ever seen. I had a rare opportunity to go behind the scenes and see how the art was being created. From the elaborate sets, to makeup artists essentially serving as artists for the final masterpiece, it was truly fascinating. 

Behind the scenes of Pageant of the Arts

Behind the scenes at Pageant of the Masters

Behind the Scenes at Pageant of the Arts

Behind the Scenes at Pageant of the Masters

Finished Masterpiece at Pageant of the Masters.

Finished Masterpiece at Pageant of the Masters. Photo Credit: OC Events

During media night, we had a chance to see 4 live portraits on stage. As you can see from the above photo there are so many intricate details from the props to the clothing.  I personally kept wondering how the people were able to hold still and not blink for almost 5 minutes. If you want to enjoy this unique type of art, the Festival of the Arts- Pageant of the Masters is open in Laguna Beach July 9th – August 30th, 2014. I definitely recommend it. If I get a chance to go back before the festival closes I absolutely will. My mini road trip was a success! Thanks to Ted Nguyen who organized the media night for social media influencers. I met Ted at a Twitter conference 5 years ago but thanks to the power of social media we stayed connect.

If you have recommendations for things to do/see in Orange County and LA let me know. I’m grateful to live in San Diego but would love to try and explore my neighboring cities more.

Join Marketing Melodie for Yoga Disco Sunday May 4th in America’s Finest City

Ever since I set the intention to combine my passions for marketing and yoga into my career, I have been manifesting more and more opportunities to make my goals a reality. I recently presented the workshop How to Grow Your Yoga Business with Social Media and I continue to come across more opportunities to utilize my marketing expertise for the greater good of yoga. Recently Yoga Disco reached out to me to help promote their San Diego event. What is Yoga Disco you ask?

Picture this: yoga, music, dance, illumination, restoration, awakening and good vibes in America’s finest city. That sure sounds amazing to me!

On Sunday May 4th, Yoga Disco takes over San Diego with the Ultimate Yoga Dance Party.  The event takes place in one of my absolute favorite spots in San Diego, the historic Balboa Park.

Balboa Park by Marketing Melodie

This is going to be an energy- filled, inspirational event where practitioners will meditate, learn and network with like-minded individuals. Above all, it’s five hours of fun in a safe, substance-free environment. I’ve already participated in Karaoke Yoga in the past where I sang and practiced yoga simultaneously. Now I’m ready to add dancing to my yoga practice! 

Yoga Disco Banner

Yoga Disco’s mission is to promote unity, compassion, a healthy lifestyle, and positive attitude through the practice of yoga. I’ll be there with my mat and would love to have you join me. Here are all the details:


Date: Sunday May 4th, 2014

Time: 4pm-9:30pm

Location: Balboa Park Activity Center 2145 Park Boulevard, San Diego, CA 92101

Tickets: General Admission is $60, but I’m hooking you up. Use code: “MELODIE” for $20 off. Additionally, if you buy 3 tickets, you get the 4th FREE! All you have to do is email me your confirmation for buying 3 tickets and I’ll give you the 4th one. So grab some friends and Get your tickets HERE

I’m also giving away one complimentary entry to Yoga Disco to a lucky Marketing Melodie reader. There are 2 ways to enter and you can participate in both ways for a total of 2 entries:

1. Leave a comment on this blog post. In your comment share why you enjoy yoga and why you want to attend this event.

2. For the second entry make sure to follow me on Twitter @MyMelodie.  ReTweet this blog post and make sure to tag both @MyMelodie and @YogaDisco in your Tweet. 

The winner will be announced on Thursday May 1st. Good luck and NAMASTE!

WORKSHOP: How to Grow Your Yoga Business with Social Media- Saturday March 29th at La Jolla Yoga Center

La Jolla Yoga Center holds a special place in my heart. This is where I had the pleasure of doing my yoga teacher training. I’ve met so many amazing friends and yogis in this space. I’ve also advanced my yoga practice and learned that advancing my yoga practice isn’t just all about sticking a challenging pose. This is why I’m so thrilled to return to La Jolla Yoga Center this Saturday to host a workshop: How to Grow Your Yoga Business with Social Media. This workshop is conjuction with their current teacher training and also open to the public.

La Jolla Yoga Center Teacher Training

This workshop will benefit anyone who works in the fitness, health and wellness business, not just yoga. Here are all the details:

As a yoga professional you’re an integral part of enhancing people’s health and well-being. In such a personal industry, it’s important to strategically market yourself to keep your students up to date, encourage them to attend your classes and be a trusted resource. With an abundance of digital technologies available, it’s easy to become overwhelmed when creating a marketing strategy. At this workshop, you’ll learn how to navigate social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry all while maintaining your true integrity as a yoga professional.

It is recommended that attendees bring a laptop or tablet to participate in the interactive activities. If a laptop isn’t available, please bring a notepad and pen.


  • Actionable content and tips you can implement immediately to start marketing yourself as a yoga and wellness professional
  • Knowledge on how to serve as a trusted subject matter expert and resource
  • Understanding on how to use Social Media tools to create a compelling brand

Date- Saturday March 29th, 2014

Time- 4:30pm (check in). The workshop starts at 4:45pm and goes until 6pm.

Location- La Jolla Yoga Center- 7741 Fay Avenue, La Jolla, CA 92037

Cost- $29/online, $39 at the door

Parking- The nearby Bank of America parking lot is free on the weekends. You can also find street parking, but if there is a sign make sure it says “2 hour parking”.


How to Grow Your Yoga Business with Social Media

I am so excited to share my marketing skills at the same place where I grew so much in both my personal and professional life through yoga.  If you have attended one of my workshops in the past, a lot has changed in the social media landscape so I can guarantee you’ll learn new strategies. If you can’t attend, please pass this info along to someone you might know who can benefit from this information.




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Marketing Melodie