Celebrate 100 Years of Balboa Park with Marketing Melodie at the Taste of Asia

Balboa Park is one of my favorite places in the world. This year Balboa Park is 100 years old and they’re having a big centennial celebration that’s still going on! Here’s a little history for you: 100 years ago, in honor of the completion of the Panama Canal, the people of San Diego came together to host a phenomenal party. A year-long event to celebrate innovation, architecture, culture, and the natural beauty of the city of San Diego, the first US Port of Call in the Pacific.

Balboa Park by Marketing Melodie

Now, 100 years later, the celebration is happening all over again! There have been special events all year-long celebrating the art, science, and culture, of Balboa Park. That’s right, a year of breathtaking performances, awe-inspiring exhibitions, and historical experiences that showcases how San Diego has grown, and how Balboa Park has evolved over the last century. If you haven’t been to Balboa Park yet to celebrate this milestone, you have plenty of opportunities. I would like to invite you to join me for the Taste of Asia, a free event that is part of the centennial celebration. The event is at the International Cottages on Saturday September 26th, 12-5pm and Sunday September 27th, 12-5pm. 

Taste of Asia Food Photos

I am the Master of Ceremonies (Emcee) for the entire weekend and I couldn’t be more thrilled for this opportunity. I get to help celebrate 100 years of history at my favorite place while highlighting Asian culture and food. Serving as the Master of Ceremonies for events is a newer service I started offering through my marketing business and I’m so glad I decided do this. It’s a challenging job (any speaking job is!) but also very rewarding because I get to highlight the success and hard work of so many different people and organizations.

Marketing Melodie as Emcee for Sea World's Lunar New Year Celebration, February 2015

Marketing Melodie as Emcee for Sea World’s Lunar New Year Celebration, February 2015

Taste of Asia is a cooperative effort of the Houses of China, India, Korea and the Philippines along with community partners.

Taste highlights:

  • Chinese beef noodle soup, shaved ice and boba drinks
  • Filipino lumpia, pancit and fruit drinks
  • Indian samosa, curries and tea
  • Korean Bibimbap (Saturday only)

Entertainment:  While satisfying your taste buds, you’ll see performances from Chinese pipa lute music, lion dancers; Korean dance, drum and song; Indian classical and Bollywood dances; PASACAT to perform traditionally based Philippine dance and music; Chinese tai chi and erhu music, Xiamen University performers and cooking demos by the Dean of East Eat College and Taiko drummers.

Bring the whole family! There will be crafts including free Children’s lanterns; Indian henna; Korean Coloring Dancheong Fans and get your name written in Chinese!

Taste of Asia with Marketing Melodie Flyer

Please let me know if you plan to attend and make sure you come say hello! I will be near the entertainment stage at the International Cottages. I look forward to seeing you to celebrate 100 years of Balboa Park while eating delicious Asian food. You can find more events to celebrate Balboa Park’s milestone, HERE.

If you’re interested in hiring me to emcee your next event, you can contact me directly and find out more information on my Speaking Page.

Win an All-Access Pass to #INBOUND15 in Boston ($1,499 Value)!

INBOUND15 is coming up in Boston September 8th-11th and I have your golden ticket to attend. That’s right, I’m giving one lucky winner an All-Access Pass to INBOUND15 at the Boston Convention & Exhibition Center.

Inbound15 with Marketing Melodie

INBOUND15 has really stepped it up with amazing speakers and activities. Keynote speakers include Chelsea Clinton, Seth Godin and even the hilarious Aziz Ansari just to name a few! In addition to the keynotes, here is everything the All-Access Pass includes:

  • Access to all 6 Keynotes
  • Daily Networking Happy Hour
  • Admittance to INBOUND Rocks
  • Access to Club INBOUND
  • Discounted Rate at 17 Hotels*
  • Access to 170+ Educational Sessions
  • 30+ Awe-Inspiring Bold Talks
  • Eligibility for Keynote Meet and Greet
  • Access to INBOUND 2015 Archived Content
  • Free Lunch from 20+ Food Trucks
  • Unlimited Beverages**

About INBOUND

INBOUND fuels the passion that drives the most innovative and successful business leaders of our time. INBOUND’s purpose is to provide the inspiration, education, and connections to transform your business.

INBOUND15 is an event designed to help marketing and sales professionals, business owners, and agency executives deepen their knowledge of inbound marketing through a combination of inspiring keynote presentations, focused training and breakout sessions, expert-led small group workshops, innovative product demos, and exciting networking activities along with an amazing INBOUND Rocks concert. 

The All-Access ticket I’m giving away costs $1,499. It will be completely free for a lucky winner! Check out all the information on INBOUND15 HERE. Now for the scoop on HOW YOU CAN WIN this high value prize!

Leave a comment on this post with 1 thing you want to learn from INBOUND15. Include your FULL NAME and EMAIL ADDRESS.

Your must have a valid email address so I can contact you if you’re the winner. Thats’s it. Easy to enter and win! Want to increase your chance of winning? Each additional activity you complete will earn you bonus entries:

  1. 2 BONUS ENTRIES- Join my Facebook page and “Like” or “Share” this post about INBOUND15. If you do one (Like or share), you’ll get 1 bonus entry. If you do both (Like and share), you’ll get 2 bonus entries.
  2. 1 BONUS ENTRY- Follow me on Twitter and Tweet this post to share the contest with your following. Make sure to include me in the Tweet @MyMelodie.
  3. 3 BONUS ENTRIES- Most of you know that I’ve got a SXSW 2016 PanelPicker in the running. If you vote for my session AND leave a comment you’ll get 3 bonus entries. You must leave a comment so I can track your vote.

The winner will be chosen by random and notified no later than Tuesday September 1st, 2015.

*Please note: By entering the ticket giveaway, you are signing up for Marketing Melodie’s Marketing Your Way to Success Newsletter. Recipients can opt out any time. Transportation and housing for Inbound15 are not included. 

What I Learned at Google’s Let’s Put Our Cities On The Map Event

Marketing Melodie at Google Let's Put Our Cities On The Map EventLast Thursday I attended the San Diego Google event, “Let’s Put Our Cities On The Map”. The 3 hour event was complimentary for business owners and took place at Liberty Station. Google created this event to help strengthen communities by connecting local businesses and customers so we can easily support each other. They realize how vital local business owners are to the economy and want to make sure we have all the tools to succeed at our disposal. I learned about the event through the San Diego Regional Chamber of Commerce, but I did not feel like the event was heavily promoted outside of various chambers in San Diego County based on a lower than expected attendance and the amount of people who told me they wished they knew about the event after they saw me post a photo of being there.

The event began with networking and breakfast in the Google Microkitchen. Then we were led to our seats. Each seat had a laptop that was fully connected to wifi. I appreciated this because it allowed us to complete things that were being recommended right then and there. I often host hands on workshops for my business so it was nice to attend one where my intention was to learn.

Google San Diego Event Microkitchen

Marketing Melodie at Google Let's Put Our Cities On The Map Event 2

There were several topics covered at the workshop including:

  • Be Found on Google
  • Get Unique Insights
  • Be More Productive

Despite the low turnout, I found the event to be quite valuable. Since most of you were unable to attend, I want to share the top 5 things I learned that I feel will be helpful for your business. Some of these tips are basic, but they are still great reminders and since they are coming directly from Google, you can bet they focus on improving your search results. I’m presenting what I learned in a Q & A format so you know exactly what questions are being answered.

1. How do I create more content with keywords without actually repeating the keywords over and over again?

Name your photos- This is an easy to implement tip that most people ignore or don’t know about. When using photos on your website, blog  or social media, take advantage of the search optimization you can create on photos by naming the photo. By default, most photos are saved under a random number or letter combination such as “IMG_9499.jpg”. Rename the photo to include keywords for your business, what the photo actually is or the event it’s taking places at. This way, it will show up on Google’s Image search and be an additional resource for keywords on your website. For example, I renamed the first photo on this blog post “Marketing Melodie at Google Let’s Put Our Cities on The Map Event.jpg”. If you are selling products, make sure name the photo the actual name of the product you want people to search for.

2. How do I know who’s talking about my business online?

Set up Google Alerts- Monitor the web for interesting new content related to your business and brand. What does this mean? Say you set up a Google Alert for your business. Any time, your company name is mentioned online, you will receive a notification (I this up to get notified by email). This allows you to know who is posting about your brand. If someone says something positive about your business, you can reach out and thank them, perhaps even create opportunities for them to become an ambassador for your company.  If someone  says something negative, you’ll know about it and can respond accordingly. If you have competitors you want to keep an eye out for, you can set a Google Alert for your competitor’s brand to learn about the sentiment happening around their company too.

3. How can I make sure my homepage and website show up on search results?

Use 250 words on your home page and include keywords- Stick to around 250 words on your home page and make sure you include all of your top keywords. The keywords are extremely important to have on your home page to improve search results. The 250 words can be your welcome message or description of your company.

4. How do I make sure my brand new website is found?

Publish your website even before it’s ready- Google made it very clear that the age of your site matters in search engine rankings. The longer your website has been around, the more authority it has. For anyone who is building a new website, it is recommended that you publish the website even if it’s not ready. When you first publish a website it takes time to be recognized by search engines, so this gives you time to finish your website while it’s gaining authority from being around longer.  Most people don’t want to publish a website that is “Under Construction”. However, since you won’t be promoting the website yet, no one will see it or find any time soon. It does however look favorable to search engines that you are constantly updating the site with new information as you get it ready for a full launch. Again, there are many objections to this one but straight from the mouth of Google employees who know how to get your website found, publish your website asap even if it’s not complete!

5. How do I make sure I come up in local searches if I don’t list my address because I work from home? 

Here’s how to list your business for local search if you don’t have a storefront- Many of you, like myself have a service based business without a storefront. Perhaps you work from home or at a location you don’t want to list because you don’t actually service clients there. Does this mean you lose out on local search opportunities? Nope! When listing the address for your Google business page, make sure to check the box “I deliver goods and services to my customers at their location”. Then put a radius around your zip code with no more than 50 miles. This ensures that your address is hidden, but you also will come up in local search results near your zipcode. Even if you service customers nationwide, it’s still important to have a local presence. With this option, you can do just that!

I will do my best to keep you posted about events like this in the future in my Marketing Your Way to Success Newsletter. To make sure you don’t miss out, you can sign up here (enter your email on the right) or leave me a comment with your email. Your email will be hidden from the public if you enter it before leaving a comment. Oh and if you learned even just 1 new tip to grow your business from reading this, then I’ve done my job.

The Much Anticipated SXSW Interactive 2016 PanelPicker is Live!

The much anticipated SXSW Interactive PanelPicker is live and I need your vote! I made a quick video about my proposed session,  Marketing Your Way to Success with Social Media.

 

Read on if you’d like a little more info. Even if you don’t read the rest,  I sincerely thank you for your vote HERE. 

For the past 4 years, every March, I make my way to Austin for a magical event called SXSW. This year, even though I only had 48 hours to rock SXSW, I managed to meet my favorite late night host, Jimmy Kimmel; learn about sports marketing to millennials from the Indianapolis Colts Punter, Pat McAfee; connect with the brightest Entrepreneurs including Erik Qualman, Tim Ferriss and more. I also was fortunate enough to speak at the SXSW V2V conference last month in July.

Pie chart: 30% staff, 30% public votes, 40% advisory boardDuring my recap of SXSW V2V I gave tips on becoming a SXSW Speaker. Their selection process is very comprehensive. Part of the process is the SXSW Panel Picker where the public votes for sessions they want to see. They combine this with votes from staff and their advisory board to ensure everyone gets a fair chance. Since the panel picker just launched, I need your vote!

My proposed session is: Marketing Your Way to Success with Social Media. I presented this at SXSW V2V to a packed room and received such great feedback that I want to customize my session and share it with an even larger audience in Austin.

Marketing Melodie Presents Marketing Your Way to Success at SXSW V2V 2015

Marketing Melodie Presents Marketing Your Way to Success at SXSW V2V 2015

I do my best to be a resource and to help when I can. Today, I am trusting that you will all help me out with your vote. It will take less than 5 minutes and allow me to share my passion and livelihood of teaching others how to effectively use social media to grow their business.

Here’s how to vote for my session:

1. CLICK HERE TO VOTE 
2.  After clicking the link, login or create an account. This takes a minute and can be done though Facebook.
3. Click the thumbs up button to vote.
4. Leave a comment and share why you are excited about my topic. It’s very important to leave even after you vote because it creates conversation. This also allows me to track who voted.

Once you vote for my session, you’ll be logged in and can vote for any other sessions you like. Other sessions I recommend are Jessica Tunon’s Netwalking session and Chic CEO Stephanie Burns’, Unreasonable Requests: How To Ask for Outrageous session. PanelPicker voting will close on Friday, September 4 (11:59 PM CT) so get your votes in before then!

SXSW 2016 Panel Picker

Thank you all in advance for your vote. I am blessed to have so many positive people in my life and look forward to your support during the PanelPicker process. If you have a panel you would like me to check out, please leave me a comment. Let’s work together and support each other!

What Happens in Vegas Ends Up on My Blog! Here’s My Top 10 from SXSW V2V

I’m back from an incredible and highly educational experience at SXSW V2V in Las Vegas. I’ve attended SXSW Interactive in Austin for the past 4 years but this was my first time attending the Vegas conference. V2V is SXSW Interactive on a smaller scale, but the quality of content and connections I made were impressive! The focus is more on educating startups and small business owners. I liked the intimate environment because it allowed me to build deeper relationships. Just like I do my top 10 SXSW Interactive recap each year, here’s a recap of  the top ten things I experienced at V2V. You’ll find tips you can apply to your own business, mixed in with my favorite moments and fun experiences.

1. Opening Night Mixer- After snagging my badge and program (I was proud to discover my session received a full page in the program!), I was invited to attend the opening night mixer at Hyde in the Bellagio. I appreciated the fact that all of the speakers were invited to come an hour early to connect with each other.  Not only did we have a gorgeous view of the water show,  it was inspiring to hear from many other experts. The generous open bar and tray passed apps really hit the spot. This event set a positive tone for the rest of the conference and made me feel a sense of community when I ran into people I met opening night.
SXSW V2V Program
Marketing Melodie at V2V Opening Night Mixer at Hyde

2. Yoga for the Busy Body– I had the pleasure of being the yoga instructor the the conference! I taught 2 morning yoga classes. I created a special class for the conference called yoga for the busy body. I incorporated poses that students could easily replicate at home and even at work! I absolutely love the fact that I had many students who have never, ever practiced yoga but decided to try it for the first time with me. I’m honored to introduce yoga into new lives at a tech conference of all places!

SXSW V2V Yoga
SXSW V2V Yoga For the Busy Body
 *Photo by: Samat J Kain
3. Marketing Your Way to Success Through Social Media Branding- It was an honor to present  a Core Conversation at SXSW V2V. I love the Core Conversation format because it’s interactive.  I created the topic, Marketing Your Way to Success Through Social Media Branding . I then created 3 main concepts around the topic: 1) Establish Your Brand; 2) Create Your Content; and 3) Build Your Community. I shared my own insight and ideas for each, then I asked questions for the audience to answer about each concept. My questions prompted the crowd to share ideas, success stories and challenges.  One of the attendees wrote a recap of my session you can read HERE. You can also read an article about my session from Serena Ehrlich, Director of Social and Evolving Media at Business Wire: SXSWv2v Event Reveals Frank Insights into How to Brand Your Startup. I know there were many sessions to choose from so I’m grateful for everyone who attended my Core Conversation, we had a packed room!
 Marketing Melodie Presents at SXSW V2V
SXSW V2V Marketing Melodie
 *Photo by: Leo Sopicki
 
4. Netwalking– What a great concept! I’m definitely going to be netwalking more often. Rather than have a meeting in a stuffy room, you take it outside to walk and talk! I love this idea because it promotes, health, wellness and creates a positive environment to get to know your colleagues. Netwalking sessions were hosted in the morning but since I was teaching yoga, I missed them. Instead, I got to catch up with Netwalking Founder, Jessica Tunon and walk with her one on one. During our walk we made an impromptu video explaining Netwalking.

SXSW V2V Mentor5. Mentor Sessions– Instead of attending the larger presentations, I opted to spend more time participating in the Mentor Sessions to build personal connections with other leaders. There were over 2 dozen mentors, (all experts on various topics including public relations, startups, marketing, etc.) who were all available for 10 minute one on one chats. I was surprised at how much valuable information can be exchanged in 10 minutes. The format forces you to be clear and succinct in describing your business and your needs given the limited time. Here I’m pictured with RoseMarie Terenzio, Founder of RMT PR Management. She gave me great tips on writing my book and information on using public relations to promote it. She highly recommended I hire a book agent, which is something I never thought of before. If you’re a book agent, or know of one, please send me your referrals!
 
6. Clubbing at OMNIA- I usually skip the loud clubs but I decided to check out OMNIA because after all, it’s Vegas! I was told that this was the new hot spot and place to be in Vegas. We got there at 10:30pm and the line was so long you would think they were giving away free money inside. Luckily our group was allowed to skip the line, ditch the $60 cover charge and waltz right in thanks to a connection to management. The photo below was taken behind the DJ booth. It’s a rotating chandelier! Mobs of people including myself took videos and photos of this attraction. I also found it amusing that they blasted confetti in the air several times. Usually that’s reserved for new years, but apparently in Vegas, a Monday night calls for confetti blasting. If you enjoy the nightclub scene, this spot is definitely one to experience.
Omnia Las Vegas
SXSW V2V Right Brain
7. Jump Start for Startups: From Vision to Results Workshop- This workshop was hosted by Stephanie Staidle, Founder of the Right Brain Entrepreneur. The session inspired me to be more creative with my business and to think of different solutions overcoming roadblocks and challenging situations. We completed an exercise where we jotted down things that described us, things we love and things that break our heart in different columns. She had us use our right brain to connect all the things from each list and also find images in magazines that fit with our lists and visions. I enjoyed the hands on aspect of the workshop and it was also fun to win a tub of clay dough by answering a question. Prizes are a great way to engage audience members.
8. SXSW Panel Picker Success Tips– I get asked all the time: “How do I become a SXSW speaker?” so I attended a session hosted by Hugh Forrest to learn all the tips and tricks. Hugh is the Director of SXSW Interactive so he’s the best person to give you the inside scoop. Here are the top 5 tips I learned to increase your chances of being chosen as a SXSW Speaker.
  • Apply to speak at multiple SXSW events. Most people only apply to speak at SXSW Interactive so the competition is fierce. Customize your presentation to fit SXSW Film, SXSW Music and SXSW Edu.
  • You have a better chance of getting chosen with a solo session versus a panel. Many people on panels don’t prepare as much as a solo session  because they rely on other panel members. If you’re hosting a solo session, the spotlight is on you, so you will be more motivated to prepare.
  • If you are going to apply to speak on a panel, make sure the panel is diverse. An all male panel, won’t fly. Don’t include 2 people from the same company or 2 people who do the exact same thing.
  • Include a video! This personalizes your entry. It can be a short video you make on your own with your phone. It doesn’t have to be anything fancy. Having one will significantly increase your chances.
  • Grammar and typos will count against you. Make sure to proofread multiple times and then proofread again.

Unfortunately, the application deadline for SXSW 2016 is over but these are things to keep in mind for next year. I also feel that these tips are relevant when applying to speak at other events and conferences.

SXSW V2V Marketing Melodie Friends9. Special Invites for Marketing Melodie Friends– I love rewarding friends who are a part of my community! I send out a weekly Marketing Your Way to Success newsletter. In my newsletter, I offered readers a chance to attend SXSW V2V with me. I was happy to have Grace from the San Diego Regional Chamber of Commerce, Charlie from Any Budget printing both join me from San Diego and Andrea who is an Executive Recruiter in Vegas join me as well. Yes that’s right, being a part of my community has perks! If you want to make sure you don’t miss out on chances to attend events with me like this in the future, leave me a comment and I’ll add you to my newsletter.
SXSW V2V Marketing Melodie Friends
10. Networking Your Way to Success- Many people dread “networking” because they feel like they are selling or being sold to the entire time. I personally see it as an opportunity to learn new ideas, create friendships and partnerships. I have met some of my best friends at networking events. Another great thing about networking events is the chance to check out new venues. Here we are at The Chandelier Bar located in The Cosmopolitan. Pictured below from left to right is Bob Fine (I met Bob in 2009 when I spoke at his event Cool Twitter Conferences. It was a blast from the past talking to him), Julie Ewald who runs a content development firm in Vegas and last but not least, the host of this event, Frank Gruber. Frank is a well known Entrepreneur, New Media Journalist and Investor who founded Tech.Co. I have said this before and will say it again, but SXSW events attract visionaries and entrepreneurs from all over the world. Who wouldn’t want a chance to be in the same room with so many successful leaders?
SXSW V2V Networking
11. Still Going-  I know I said, this was a top 10 post, but after writing out 10 awesome things about SXSW V2V, I realized that I’m still going….and left out one of my favorite discoveries! It’s an app called Still Going that allows you to meditate, any time, any where, even if you only have 5 minutes. I tried the app during the startup showcase, with dozens of people walking by me, talking and making noise. I was successfully able to be calm, still and meditate for 5 minutes. Being someone who is constantly on the go, I am huge fan of short meditations to refresh the mind. Below is a video that explains the app:

Thank you to the SXSW family for having me at this wonderful event. If you attended SXSW V2V, what were some of your favorite memories? Share with me in comments below. I am already starting to get notifications about SXSW Interactive, so I’ll see you in Austin very soon!

How to Pack Your Class- Marketing Workshop for Yoga & Fitness Pros is Back!

My popular marketing workshop for yoga and fitness instructors is back! I’m partnering with Hapa Yoga to host my revamped program now called, How to Pack Your Class!

While having an abundance of yoga and fitness options available is great for fitness enthusiasts, it can be a challenge for instructors. In this interactive workshop you’ll learn tips and tricks on how to pack your class every time! I’m combining my 2 passions for marketing and fitness to help you create a successful class following. Learn how to authentically improve your brand and maintain your integrity while marketing your yoga and fitness business.

Digital Media Now for Yogis Workshop

You’ll leave this workshop with the following takeaways:

  • Learn what to do and say during class to motivate students to come back
  • Become a subject matter expert for your students by improving your social media brand
  • Create a community of followers who are now sharing your content and promoting your class to their friends

If you want to take your yoga and fitness business to the next level, here are the full details:

Date: Friday July 24th, 2015 

Location: Hapa Yoga, 4242 Camino Del Rio N #10, San Diego, CA 92108

Time: 2pm-3:30pm

Cost: $40 in advance, $50 day of

Registration: Click HERE to sign up

It is recommended that you bring your laptop for this workshop. If you are unable to bring a laptop, pen and paper will be provided. There will also be light exercise during the workshop. Dress comfortably. Here’s the event flyer:

How to Pack Your Class Flyer

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Marketing Melodie