WORKSHOP: How to Grow Your Yoga Business with Social Media- Saturday March 29th at La Jolla Yoga Center

La Jolla Yoga Center holds a special place in my heart. This is where I had the pleasure of doing my yoga teacher training. I’ve met so many amazing friends and yogis in this space. I’ve also advanced my yoga practice and learned that advancing my yoga practice isn’t just all about sticking a challenging pose. This is why I’m so thrilled to return to La Jolla Yoga Center this Saturday to host a workshop: How to Grow Your Yoga Business with Social Media. This workshop is conjuction with their current teacher training and also open to the public.

La Jolla Yoga Center Teacher Training

This workshop will benefit anyone who works in the fitness, health and wellness business, not just yoga. Here are all the details:

As a yoga professional you’re an integral part of enhancing people’s health and well-being. In such a personal industry, it’s important to strategically market yourself to keep your students up to date, encourage them to attend your classes and be a trusted resource. With an abundance of digital technologies available, it’s easy to become overwhelmed when creating a marketing strategy. At this workshop, you’ll learn how to navigate social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry all while maintaining your true integrity as a yoga professional.

It is recommended that attendees bring a laptop or tablet to participate in the interactive activities. If a laptop isn’t available, please bring a notepad and pen.

Takeaways

  • Actionable content and tips you can implement immediately to start marketing yourself as a yoga and wellness professional
  • Knowledge on how to serve as a trusted subject matter expert and resource
  • Understanding on how to use Social Media tools to create a compelling brand

Date- Saturday March 29th, 2014

Time- 4:30pm (check in). The workshop starts at 4:45pm and goes until 6pm.

Location- La Jolla Yoga Center- 7741 Fay Avenue, La Jolla, CA 92037

Cost- $29/online, $39 at the door

Parking- The nearby Bank of America parking lot is free on the weekends. You can also find street parking, but if there is a sign make sure it says “2 hour parking”.

CLICK HERE TO REGISTER

How to Grow Your Yoga Business with Social Media

I am so excited to share my marketing skills at the same place where I grew so much in both my personal and professional life through yoga.  If you have attended one of my workshops in the past, a lot has changed in the social media landscape so I can guarantee you’ll learn new strategies. If you can’t attend, please pass this info along to someone you might know who can benefit from this information.

~NAMASTE~

 

 

Marketing Melodie’s Top 10 Favorite Things About SXSW 2014

3 ‘s a charm! This was my third year attending SXSW and I really felt like I got the hang of it! I attended more sessions and events than ever before, yet felt like I had more time on my hands to do all the things I wanted to do. I was a lot better at planning my schedule each day and I also learned about the term FOMO (fear of missing out) at SXSW. You over book yourself and don’t enjoy the session, meetup or event you’re currently at because you fear that you’re missing out on something bigger and better. I was able to let go of FOMO which significantly enhanced my positive experience this year. Just like previous years (SXSW 2012 recap here and my top 10 at SXSW 2013 here), there was so much to learn and experience at SXSW that I decided to once again share my top 10 favorite things about SXSW 2014. 

1. SXSW Yoga and Meditation- I was grateful and honored to be invited back as a speaker and teacher for SXSW Yoga and SXSW Meditation. Any opportunity I get to teach yoga and meditation to fellow tech-crazed and social media savvy attendees is a blessing. It was great to be surrounded by so many like minded people in the technology space and even better to create a deeper connection with them by teaching them something I love. I taught yoga poses that can easily be done during breaks at work so busy professionals know how to incorporate yoga into their daily lives. I also taught various meditation techniques so people could find a style that fits their needs.

SXSW Yoga

SXSW Meditation 2014

2. Gogo’s BBQ on a Private Jet-  When Gogo announced they’d be taking SXSW by storm to host an exclusive BBQ on their private jet, I knew I needed to snag an invite. I used the power of social media to Tweet and Facebook them and being the lucky girl that I am, I got in! They surprised me by picking me up in my very own stretch limo. When I arrived, they had Keith’s BBQ waiting for me, then we were escorted out to take flight on their private jet. While up in the air, we learned about their latest technology that allows you to share your exact location, connect to the internet and text in the air.  Gogo helps you stay productive while traveling. They understands that just because you’re traveling doesn’t mean that the world stops working. When our flight landed, I was presented with the most generous swag bag that came in the cutest airline messenger bag. My gifts included a brand new Moto X phone installed with the lastest Gogo apps, Monster headphones with a noise cancelling feature that will come in handy for long flights, and a Chromebook so I can easily stay connected when traveling. This event was so wonderful that I can’t thank Gogo enough. I will absolutely be connecting to Gogo on my next flight. The photos and video speak for themselves.

SXSW Gogo

3. WordPress Happiness Bar- The WordPress Happiness bar in the trade show makes me happy every year and this year they’ve done it again! Their experts were on hand and helped me fix several issues I had been experiencing on my WordPress site. Thank you again WordPress! I look forward to your booth every year and will continue rockin’ your t-shirt! 

Wordpress Happiness Bar SXSW

4. Mark Cuban- I am a huge Mark Cuban fan.  I attended the One on One interview with him and left so inspired. He encouraged us to look at every job as an opportunity where you get paid to learn. Having this mindset has already helped me be more positive about my career and jobs I accept for my business. I love his entrepreneurial spirit, his strong opinions on Shark  and of course his enthusiasm as owner of the Dallas Mavericks. (Since I have no home team for basketball here in San Diego, I cheer for the Mavericks). Mark Cuban is definitely interested in sharing advice to help other entrepreneurs succeed.

5. DIY- The New Culinary MovementFor the first time ever, SXSW Interactive had a food track for their sessions. This only makes sense since technology is becoming more and more prevalent in the culinary world. 3D Food printing was all the rage this year. Oreo even had a 3D Oreo printing station set up that had people waiting well over an hour to customize and print their own oreo. I attended a great panel called DIY- The New Culinary Movement featuring Top Chef Paul Qui! Cooking, baking and creating healthy recipes is one of my favorite past times. Since I spend so much of my spare time with DIY culinary projects, it was great learning from experts in this industry how the DIY food movement is growing. 

SXSW Top Chef Paul Qui

6. Cronuts after Midnight- I’ve heard a lot of hype about Cronuts but have never actually seen one in real life. Well SXSW and Alison and Partners made this possible at their Cronuts at Midnight party. I met the creator, Dominique Ansel who also created the chocolate chip cookie milk shot glass. I had fun talking tech while enjoying some unique sweet treats. This event was also another nod to the culinary movement in the tech scene. Combining my favorite things (culinary arts + technology) always makes me happy.

SXSW Crounuts after Midnight

7. Yahoo!, Upright Citizens Brigade and Jeffrey Tambor- SXSW Interactive combines education and entertainment seamlessly! They brought back more SXSW Comdey acts this year and thanks to Yahoo! I watched an epic performance by Upright Citizens Brigade, featuring the hilarious Jeffrey Tambor. I love his character(s) in Arrested Development. Watching him live was just as entertaining. Improv acting is so intriguing to me. I’ve taken improv classes myself and shared the benefits of improv with 10 reasons taking an improv class will make you happy. I always learn new ideas and strategies for thinking on my feet while speaking when I watch an improv show. Having improvisational skills is a must especially since I want to continue growing my speaking business

Jeffery Tambor SXSW

8. Wearables- Wearables were the the talk of town! One of my favorite parts of SXSW was being able to gift FitBits to 2 lucky winners. I partnered up with my friends at SweatGuru to make this possible. I first shared ways to stay Fit at SXSW. Then at the actual event,  I gathered fitness data by asking attendees to complete a quick fitness survey and also encouraged everyone to post a photo of themselves staying Fit at SXSW. I had a lot of fun connecting with other SXSW attendees who enjoy health and fitness. I met a lady who wears 20 different devices and Shaq’s presentation “Wearables and Beyond” was entertaining. He shared how his FitBit has helped him stay healthy since retiring as a professional athlete.

 SweatGuru at SXSW

20 Wearables at SXSW

9. SXSW Film- When SXSW Interactive ended, I stayed an extra day to enjoy SXSW film and I’m so glad I did! The first screening I attended was a series of 6 short films chosen by the Vimeo staff. Each film was different but what I enjoyed most is that after all the films were played, they replayed each one but brought in the director and actors to provide commentary over the film. It was interesting to get another perspective on each scene as it was happening from the people who created the film. The other film I had he pleasure of enjoying is called Butterfly Girl. This film was so inspirational! It’s a documentary about Abbie Evans, who lives with a rare skin disease,  Epidermolysis Bullosa. The film documents her strength, courage and positive attitude. Being that I personally suffer from a skin disease, Eczema I felt a connection to her and the movie really touched my heart. Unfortunately Abbie Evans died a few months prior to the screening but her Dad who is featured in the film both as an actor and musician was there to answer questions. I highly recommend this film!

10. PayPal Blogger Lounge and Hudson Band- I really appreciated the blogger lounge hosted by PayPal. They provided a relaxing area for people to take a break from the SXSW Interactive bustle. They had water, snacks, charging stations and even fun entertainment on their stage that featured successful technology professionals and musicians. SXSW Music is one of the largest music festivals in the world so it’s only natural that I’ll discover a new awesome band. The band Hudson is my favorite SXSW Music discovery this year. They have a unique, fresh, modern rock n roll sound. My best part of their band is the harpist! Yep, a member of the band busted out a harp for one of the songs. I play the harp myself and since it’s such a rare instrument, I loved seeing it incorporated into a rock n roll band.

SXSW PayPal Lounge Hudson Band

As an added bonus, I had a chance to take a yoga class at Black Swan Yoga. I loved the vibe of this donation based studio. Well it’s been another amazing SXSW. I connected with so many awesome people from all walks of life, learned a lot about new technology, added fun experiences to my memories and  enjoyed delicious Texas BBQ. Thanks to every single person who made my experience wonderful!

6 Tips for Effectively Marketing Your Startup #tccelebrate

I’m currently in Downtown Las Vegas at the Tech Cocktail Celebrate conference. It’s been a few years since I’ve been in Vegas for a conference and I’m doing my best to follow my own tips on how to avoid conference fatigue in Las Vegas. I would like to thank Tech Cocktail for inviting me to this innovative event. It’s an honor to be here in the company of so many successful entrepreneurs and leaders in the tech industry. Tech Cocktail has traveled the nation seeking the hottest new startups and brought them all together here at Tech Cocktail Celebrate. The startup competition that’s currently happening reminds me watching the show Shark Tank. Hopeful entrepreneurs are sharing their business to the audience and panel of judges and up for grabs is $10,000 along with other prizes. I’ve talked to over a dozen startups and am amazed at their enthusiasm and ambition for their companies. To contribute to their success I have created a list of tips that I feel will be helpful for startups to continue their quest for success with both consumers, investors and in this case judges of the startup competition.

Tech Cocktail Celebrate

1. Keep your pitch short, sweet and on point- I walked around the expo/ startup pavilion this morning and there were several companies that just lost me when trying to explain their company. After leaving their booth I still had no idea why I would use their product. These companies all tried to give me a really long pitch with information that was not relevant to me. The companies that really caught my attention were the ones that could explain their product/service to me in just a few sentences and make me immediately feel like they were giving me a solution to a need.

2. Practice and time your presentation- When presenting to investors or in a competition like the one currently being run at Tech Cocktail Celebrate you have a limited amount of time to speak.  Here at the competition, when your time ends, there is a corresponding  loud “cowbell” ring. Most companies weren’t done with their pitches when the bell rang because they spent too much time on information unrelated to their product/service such as talking too much about their own background. If an investor or judge is interested, they will most likely ask you about your background after your pitch. I do a lot of public speaking and have learned that it’s extremely important to time and practice your speech to ensure you’re within the time constraints so you’re able to get all the important information across.

3. Make sure your demo works- Nothing is more disappointing than having a demo that doesn’t work. Have a backup plan, have a backup plan to your backup plan and make sure that even if your demo stops working, no one will ever know because you’re so prepared with your back ups.

4. Answer tough questions before they are asked- Investors, judges and even consumers ask the same questions over and over again. Tough questions involve revenue, growth model and safety concerns.  Include these answers in your pitch or presentation so that you’re already overcoming objections before they’re asked. This also adds an element of credibility to your company because you’re touching on subjects that really matter. This can even be done on social media. If your startup has a blog (which I highly recommend) utilize your blog and other social media channels to provide answers to commonly asked questions.

5. Know your numbers- This tip is pretty straight forward. When someone asks you a numbers questions, you should know the answer immediately. Know how many people are already in your community, how many users you have, how much revenue you’ve made, how much profit you’re made, etc.

6. Stop saying “we haven’t done any marketing”- As a marketing professional, this phrase makes me cringe! Not doing any marketing is nothing to brag about. I have heard it from at least 3 different start ups already. And after this phrase usually follows a list of publications and blogs the start up has been featured in described as their PR.  PR itself is part of your marketing strategy so to say that no marketing has been done, is false. Maybe it’s because I specialize in marketing but if i’m going to invest in a company I want to hear all their strategic marketing plan and how they’re going to reach out to people who are potential customers. Rather than down playing your marketing, show that you really understand how to successfully market your startup by talking about marketing successes.

I am fairly new to the startup scene so as much as I hope that people can learn from this post, I also want to acknowledge that I’ve personally learned so much myself just by being here. I’ve learned about new technologies, marketing strategies and I’ve been inspired to have a more positive mindset about succeeding in anything you set your mind to. Thanks again so much to Tech Cocktail for this amazing opportunity. If you’re at Tech Cocktail Celebrate I look forward to connecting with you.

Marketing Melodie at Tech Cocktail Celebrate

Digital Media Now for Yogis Returns to Riffs Yoga Yard Saturday November 2nd, 2013

Hello Marketing Melodie readers! It’s been a busy summer/fall for me. I’ve been teaching social media workshops and classes, creating marketing classes, working with clients to optimize their online presence and I’ve also been traveling. I’m grateful that no matter where I travel to (my most recent trip being to Chicago), I am always happy to return to home sweet San Diego. Now that I’m back I have some time to share things I’m working on.  I’ve been hosting Digital Media Now workshops for a few years now. Our Digital Media Now for Yogis workshop this summer at Riffs Yoga Yard was such a success that we’re bringing it back! If you  want to learn how to use social media to grow your business, then you’re in luck. The next Digital Media Now for Yogis is coming up on Saturday November 2nd, 2013. Here are all the details:

Digital Media Now for Yogis Nov 2 image

Workshop Topic:  Personal Branding on Social MediaWith an abundance of digital technologies available, it’s easy to become overwhelmed when creating your own marketing strategy. In this workshop, you’ll learn how to navigate digital marketing and social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry.

  • Date: Saturday November 2nd, 2013
  • Time: 12-1:30pm
  • Cost: $39 Early Bird (Before Oct 25th), $49 Regular Price
  • Location: Riffs Acoustic Music and Yoga Yard- 5510 La Jolla Blvd La Jolla, CA 92037
  • Register: Click HERE to sign up and reserve your spot

Riffs Digital Media Now WorkshopTakeaways:

  • Actionable content and tips you can implement NOW (No Opportunity Wasted) to start marketing yourself as a yoga/ fitness professional.
  • Knowledge on how to serve as a trusted subject matter expert and resource in yoga and fitness.
  • Understanding on how to use Social Media tools to create a compelling brand.

It is recommended that attendees bring a laptop. If a laptop isn’t available, please bring a notepad and pen. It’s been almost 6 months since the last Digital Media Now for Yogis workshop. Within that time the social media landscape has completely changed, new tools have surfaced along with new opportunities to market your business. My workshops are different every time and my material is always updated to reflect the continuously changing landscape of social media. If you came last time but want to come again, I guarantee you will learn something new!

If you run a yoga teacher training program and are interested in having this valuable program as part of your training, please let me know and I’m happy to discuss more details with you. I look forward to seeing you at Riffs in a few weeks and remember to reserve your spot by registering in advance HERE.

Learn about Social Media’s Importance for Business in the 21st Century at the next Rice Club Luncheon with Marketing Melodie

Happy summer everyone! It’s been a while since my last post about my marketing and social media workshop at Riffs. I’m happy to say that the workshop was a success. I was able to teach another group of people who share my passion for yoga and wellness how to grow their business through social media.

Since my last update I’ve been staying very busy with community events (I attended the Sustainable Brands Conference, Social Media Day San Diego and the Lyft San Diego Launch Party), client work and my courses for National University. I am almost done developing an advanced social media course for their MBA program and I just started teaching a  new Interactive Strategies course. I am amazed at how much has changed since I first started teaching this course almost 2 years ago.  This is why I always emphasize to anyone learning about social media that it’s important to be flexible and open minded when working with these tools because they are constantly changing.

Social Media Day San Diego 2013

Social Media Day San Diego 2013

Lyft San Diego Launch Party July 2013

Lyft San Diego Launch Party July 2013

Although most of my work takes place behind the scenes, one of my favorite parts of running my own Marketing Consulting business is the opportunity for public speaking. This gives me chance to get in front of interested individuals and share my passion for using social media as a powerful business tool. I have another speaking engagement coming up in a few weeks and I would love to invite anyone interested in learning more about social media to attend. I’m honored that the Asian Business Association has invited me to speak at their Rice Club Luncheon on social media, its positive impact and importance for business in the 21st century. If you have any questions, please feel free to ask! Details on the event and how to register are below.

Rice Club Luncheon with Marketing Melodie

 
Rice Club Luncheon
  • Topic: Social Media, Its Positive impact and Importance for Business in the 21st Century- Social media has a growing presence in business marketing and outreach today, as more and more people are looking to social media for news, deals and social interaction. At this Rice Club Luncheon, you will learn how social media can help your business grow.
  • Date: Tuesday July 23rd
  • Time: 11:30am- 1pm
  • Location:  Jasmine Seafood Restaurant, 4609 Convoy Street San Diego, CA 92111
  • Cost: $30 for ABA members, $40 for non-members (Price includes lunch and networking)
  • Register HERE

I look forward to seeing you at the next Rice Club Luncheon. If you’re interested in hiring me to speak at your upcoming event or conference, feel free contact me and check out my speaking page on my website which lists my speaking experience and topics. 

 

Digital Media Now for Yogis at Riffs Acoustic Music & Yoga Yard on June 2nd, 2013

The last Digital Media Now for Yogis was at Bird Rock Yoga in May and it was a great success. I’m always excited to teach fellow yoga and fitness pros about the power of social media and how to use it to grow a business fueled by a passion for yoga and fitness. I’ve had many people tell me that they wished they could have attended my last workshop. Well here is your chance! Another Digital Media Now for Yogis and Fitness Pros is coming up very soon at Riffs Acoustic Music and Yoga Yard in La Jolla. This workshop is open to everyone, not just fitness instructors. The examples will be tailored toward fitness and yoga but any business owner can attend and learn about social media tools.

Digital Media Now Yogis Bird Rock

Digital Media Now Yogis at Bird Rock, May 4th, 2013

Digital Media Now for Yogis Students at Bird Rock Yoga May 4th, 2013

Digital Media Now for Yogis Students at Bird Rock Yoga May 4th, 2013

Workshop Topic:  Personal Branding on Social MediaWith an abundance of digital technologies available to us, it’s easy to become overwhelmed when creating your own marketing strategy. In this workshop, you’ll learn how to navigate digital marketing and social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry.

  • Date: Sunday June 2nd, 2013
  • Time: 2pm-4pm
  • Cost: $39 Early Bird (Before May 25th), $49 Regular Price
  • Location: Riffs Acoustic Music and Yoga Yard- 5510 La Jolla Blvd La Jolla, CA 92037
  • Register: Click HERE to sign up and reserve your spot

Takeaways:

  • Actionable content and tips you can implement immediately to start marketing yourself as a yoga professional
  • Knowledge on how to serve as a trusted subject matter expert and resource in yoga
  • Understanding on how to use Social Media tools to create a compelling brand

It is recommended that attendees bring a laptop. If a laptop isn’t available, please bring a notepad and pen. Also if you attended a previous Digital Media Now for Yogis workshop you are encouraged to return as the material has been updated to reflect the continuously changing landscape of social media. You will definitely learn something new!

If you run a yoga teacher training program and are interested in having this valuable program as part of your training, please let me know and I’m happy to discuss more details with you. I look forward to seeing you at Riffs in a few weeks and remember to reserve your spot by registering in advance HERE.

Digital Media Now for Yogis at Riffs

Something cool that I want to share about our workshop location is that Riffs is not only a yoga studio, but it’s a music shop. They have uniquely designed their shop so there’s a large outside area where yoga classes can take place accompanied by live music! They have also created an indoor yoga studio right in their backyard. Everything about the space projects positive energy and with a location just steps away from the beach we can all step outside to enjoy the sunset after our time together. This workshop is not to be missed!

* This just in! As of May 29th, 2013 I am happy to offer a complimentary entry into this event. All you have to do is leave a comment on this blog post telling me WHY you want to attend. The winner will be announced on Friday evening so you can plan your Sunday to be here.

Riffs Yoga Yoga Yard Class with Live Music

Riffs Yoga Yoga Yard Class with Live Music

~NAMASTE~

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Marketing Melodie