What Happens in Vegas Ends Up on My Blog! Here’s My Top 10 from SXSW V2V

I’m back from an incredible and highly educational experience at SXSW V2V in Las Vegas. I’ve attended SXSW Interactive in Austin for the past 4 years but this was my first time attending the Vegas conference. V2V is SXSW Interactive on a smaller scale, but the quality of content and connections I made were impressive! The focus is more on educating startups and small business owners. I liked the intimate environment because it allowed me to build deeper relationships. Just like I do my top 10 SXSW Interactive recap each year, here’s a recap of  the top ten things I experienced at V2V. You’ll find tips you can apply to your own business, mixed in with my favorite moments and fun experiences.

1. Opening Night Mixer- After snagging my badge and program (I was proud to discover my session received a full page in the program!), I was invited to attend the opening night mixer at Hyde in the Bellagio. I appreciated the fact that all of the speakers were invited to come an hour early to connect with each other.  Not only did we have a gorgeous view of the water show,  it was inspiring to hear from many other experts. The generous open bar and tray passed apps really hit the spot. This event set a positive tone for the rest of the conference and made me feel a sense of community when I ran into people I met opening night.
SXSW V2V Program
Marketing Melodie at V2V Opening Night Mixer at Hyde

2. Yoga for the Busy Body– I had the pleasure of being the yoga instructor the the conference! I taught 2 morning yoga classes. I created a special class for the conference called yoga for the busy body. I incorporated poses that students could easily replicate at home and even at work! I absolutely love the fact that I had many students who have never, ever practiced yoga but decided to try it for the first time with me. I’m honored to introduce yoga into new lives at a tech conference of all places!

SXSW V2V Yoga
SXSW V2V Yoga For the Busy Body
 *Photo by: Samat J Kain
3. Marketing Your Way to Success Through Social Media Branding- It was an honor to present  a Core Conversation at SXSW V2V. I love the Core Conversation format because it’s interactive.  I created the topic, Marketing Your Way to Success Through Social Media Branding . I then created 3 main concepts around the topic: 1) Establish Your Brand; 2) Create Your Content; and 3) Build Your Community. I shared my own insight and ideas for each, then I asked questions for the audience to answer about each concept. My questions prompted the crowd to share ideas, success stories and challenges.  One of the attendees wrote a recap of my session you can read HERE. You can also read an article about my session from Serena Ehrlich, Director of Social and Evolving Media at Business Wire: SXSWv2v Event Reveals Frank Insights into How to Brand Your Startup. I know there were many sessions to choose from so I’m grateful for everyone who attended my Core Conversation, we had a packed room!
 Marketing Melodie Presents at SXSW V2V
SXSW V2V Marketing Melodie
 *Photo by: Leo Sopicki
 
4. Netwalking– What a great concept! I’m definitely going to be netwalking more often. Rather than have a meeting in a stuffy room, you take it outside to walk and talk! I love this idea because it promotes, health, wellness and creates a positive environment to get to know your colleagues. Netwalking sessions were hosted in the morning but since I was teaching yoga, I missed them. Instead, I got to catch up with Netwalking Founder, Jessica Tunon and walk with her one on one. During our walk we made an impromptu video explaining Netwalking.

SXSW V2V Mentor5. Mentor Sessions– Instead of attending the larger presentations, I opted to spend more time participating in the Mentor Sessions to build personal connections with other leaders. There were over 2 dozen mentors, (all experts on various topics including public relations, startups, marketing, etc.) who were all available for 10 minute one on one chats. I was surprised at how much valuable information can be exchanged in 10 minutes. The format forces you to be clear and succinct in describing your business and your needs given the limited time. Here I’m pictured with RoseMarie Terenzio, Founder of RMT PR Management. She gave me great tips on writing my book and information on using public relations to promote it. She highly recommended I hire a book agent, which is something I never thought of before. If you’re a book agent, or know of one, please send me your referrals!
 
6. Clubbing at OMNIA- I usually skip the loud clubs but I decided to check out OMNIA because after all, it’s Vegas! I was told that this was the new hot spot and place to be in Vegas. We got there at 10:30pm and the line was so long you would think they were giving away free money inside. Luckily our group was allowed to skip the line, ditch the $60 cover charge and waltz right in thanks to a connection to management. The photo below was taken behind the DJ booth. It’s a rotating chandelier! Mobs of people including myself took videos and photos of this attraction. I also found it amusing that they blasted confetti in the air several times. Usually that’s reserved for new years, but apparently in Vegas, a Monday night calls for confetti blasting. If you enjoy the nightclub scene, this spot is definitely one to experience.
Omnia Las Vegas
SXSW V2V Right Brain
7. Jump Start for Startups: From Vision to Results Workshop- This workshop was hosted by Stephanie Staidle, Founder of the Right Brain Entrepreneur. The session inspired me to be more creative with my business and to think of different solutions overcoming roadblocks and challenging situations. We completed an exercise where we jotted down things that described us, things we love and things that break our heart in different columns. She had us use our right brain to connect all the things from each list and also find images in magazines that fit with our lists and visions. I enjoyed the hands on aspect of the workshop and it was also fun to win a tub of clay dough by answering a question. Prizes are a great way to engage audience members.
8. SXSW Panel Picker Success Tips– I get asked all the time: “How do I become a SXSW speaker?” so I attended a session hosted by Hugh Forrest to learn all the tips and tricks. Hugh is the Director of SXSW Interactive so he’s the best person to give you the inside scoop. Here are the top 5 tips I learned to increase your chances of being chosen as a SXSW Speaker.
  • Apply to speak at multiple SXSW events. Most people only apply to speak at SXSW Interactive so the competition is fierce. Customize your presentation to fit SXSW Film, SXSW Music and SXSW Edu.
  • You have a better chance of getting chosen with a solo session versus a panel. Many people on panels don’t prepare as much as a solo session  because they rely on other panel members. If you’re hosting a solo session, the spotlight is on you, so you will be more motivated to prepare.
  • If you are going to apply to speak on a panel, make sure the panel is diverse. An all male panel, won’t fly. Don’t include 2 people from the same company or 2 people who do the exact same thing.
  • Include a video! This personalizes your entry. It can be a short video you make on your own with your phone. It doesn’t have to be anything fancy. Having one will significantly increase your chances.
  • Grammar and typos will count against you. Make sure to proofread multiple times and then proofread again.

Unfortunately, the application deadline for SXSW 2016 is over but these are things to keep in mind for next year. I also feel that these tips are relevant when applying to speak at other events and conferences.

SXSW V2V Marketing Melodie Friends9. Special Invites for Marketing Melodie Friends– I love rewarding friends who are a part of my community! I send out a weekly Marketing Your Way to Success newsletter. In my newsletter, I offered readers a chance to attend SXSW V2V with me. I was happy to have Grace from the San Diego Regional Chamber of Commerce, Charlie from Any Budget printing both join me from San Diego and Andrea who is an Executive Recruiter in Vegas join me as well. Yes that’s right, being a part of my community has perks! If you want to make sure you don’t miss out on chances to attend events with me like this in the future, leave me a comment and I’ll add you to my newsletter.
SXSW V2V Marketing Melodie Friends
10. Networking Your Way to Success- Many people dread “networking” because they feel like they are selling or being sold to the entire time. I personally see it as an opportunity to learn new ideas, create friendships and partnerships. I have met some of my best friends at networking events. Another great thing about networking events is the chance to check out new venues. Here we are at The Chandelier Bar located in The Cosmopolitan. Pictured below from left to right is Bob Fine (I met Bob in 2009 when I spoke at his event Cool Twitter Conferences. It was a blast from the past talking to him), Julie Ewald who runs a content development firm in Vegas and last but not least, the host of this event, Frank Gruber. Frank is a well known Entrepreneur, New Media Journalist and Investor who founded Tech.Co. I have said this before and will say it again, but SXSW events attract visionaries and entrepreneurs from all over the world. Who wouldn’t want a chance to be in the same room with so many successful leaders?
SXSW V2V Networking
11. Still Going-  I know I said, this was a top 10 post, but after writing out 10 awesome things about SXSW V2V, I realized that I’m still going….and left out one of my favorite discoveries! It’s an app called Still Going that allows you to meditate, any time, any where, even if you only have 5 minutes. I tried the app during the startup showcase, with dozens of people walking by me, talking and making noise. I was successfully able to be calm, still and meditate for 5 minutes. Being someone who is constantly on the go, I am huge fan of short meditations to refresh the mind. Below is a video that explains the app:

Thank you to the SXSW family for having me at this wonderful event. If you attended SXSW V2V, what were some of your favorite memories? Share with me in comments below. I am already starting to get notifications about SXSW Interactive, so I’ll see you in Austin very soon!

How to Pack Your Class- Marketing Workshop for Yoga & Fitness Pros is Back!

My popular marketing workshop for yoga and fitness instructors is back! I’m partnering with Hapa Yoga to host my revamped program now called, How to Pack Your Class!

While having an abundance of yoga and fitness options available is great for fitness enthusiasts, it can be a challenge for instructors. In this interactive workshop you’ll learn tips and tricks on how to pack your class every time! I’m combining my 2 passions for marketing and fitness to help you create a successful class following. Learn how to authentically improve your brand and maintain your integrity while marketing your yoga and fitness business.

Digital Media Now for Yogis Workshop

You’ll leave this workshop with the following takeaways:

  • Learn what to do and say during class to motivate students to come back
  • Become a subject matter expert for your students by improving your social media brand
  • Create a community of followers who are now sharing your content and promoting your class to their friends

If you want to take your yoga and fitness business to the next level, here are the full details:

Date: Friday July 24th, 2015 

Location: Hapa Yoga, 4242 Camino Del Rio N #10, San Diego, CA 92108

Time: 2pm-3:30pm

Cost: $40 in advance, $50 day of

Registration: Click HERE to sign up

It is recommended that you bring your laptop for this workshop. If you are unable to bring a laptop, pen and paper will be provided. There will also be light exercise during the workshop. Dress comfortably. Here’s the event flyer:

How to Pack Your Class Flyer

Free Webinar- 3 Secrets for Marketing Your Business Through Speaking Thursday July 16th at 12:30pm PST

By popular demand I’m hosting my live webinar again, Secrets for Marketing Your Business Through Speaking on Thursday July 16th  at 12:30 pm pacific time.

A lot you told me you wanted to attend but couldn’t make the first one, so if you missed it, you still have a chance to learn this exclusive information that will take your business to the next level.

This webinar is for business professionals who can relate to any of the following:

  • You’ve worked really hard in your industry but don’t know how to stand out from the everyone else in your field.
  •  There are leaders in your industry you know you’re just as good as, yet you’re not getting the same recognition.
  • You’ve been marketing your business but aren’t attracting qualified leads that seek you out in time of need.

You don’t have to be a professional speaker to give a great presentation. You do have to be an expert in your field and I’ll show you how to convey your message through speaking. I will also teach you how to integrate social media into your speaking engagements to build your community and personal brand. I created this webinar because speaking is one of the most effective marketing tools I use to grow my own business. I want to teach you how you can use speaking to succeed too.

Reserve your webinar spot HERE 

 

Just to give you an idea of how powerful speaking is for my business:

  • Over 60% of my email list is comprised of people who signed up after watching me speak.
  • Over half of the people who have hired me recently to teach them about marketing through my new Pick My Brain program  are people who have previously attended one of my speaking engagements.
  • One of the best ways to get video content for your business is during a speaking engagement. The majority of my YouTube content is footage from my speaking engagements.

Here are the full details and how to sign up:

Date: Wednesday July 16th, 2015 

Time: 12:30pm Pacific Time 

Cost: FREE for everyone. You have nothing to lose and everything to gain!

Registration: Click HERE to sign up. 

I look forward to having you in my free webinar on Thursday July 16th at 12:30pm , pacific time. Please share this webinar with anyone you feel may be interested and perhaps the next time I see you will be on a stage speaking about your business and passion.

Marketing Melodie Speaking Engagement

*3 Secrets for Marketing Your Business Through Speaking is part of my brand new “Marketing Your Way to Success” webinar series where I educate business owners on how to successfully use different marketing tools.

Marketing Melodie Speaks: Why Inbound Marketing & Social Media Are Best Friends on Thursday July 30th, 2015

Hubspot User Group LogoHubspot has invited me to keynote their next San Diego Hubspot User Group Event on Thursday July 30th, from 3-6:15pm at Stone Brewing World Bistro & Gardens – Liberty Station and you’re all invited to join me!  Hubspot is a company I’ve long admired for their consistent and educational resources on all topics related to SEO, digital marketing, sales and social media for consumers. It’s an honor to align myself with such a power house in the industry! In fact check out their blogs and see what I mean when I rave about their content.

The event starts at 3pm with registration and networking over free Stone Brewing Co. Beer and bites.  Then there’s a Hubspot Academy project review with Steve Haase, HubSpot eCommerce Inbound Marketing Consultant. I take the stage at 4:45pm with my presentation Why Inbound Marketing & Social Media Are Best Friends. I love when I’m featured at an event and have an opportunity to invite my entire network. Yes, you’re all invited to have a beer, enjoy food and you’ll learn about marketing at the same time. PLEASE NOTE- If you only want to see my presentation you can arrive at 4:30pm.

Pizza and Beer

Here’s what you’ll learn:

With the constant changing landscape of social media, it can be overwhelming to know which networks to be on. Brands are faced with confusion on what content is effective to post and how to find time to incorporate social media into their marketing strategy. At Why Inbound Marketing & Social Media Are Best Friends you will learn about the important role social media plays in generating inbound leads and how to enhance your current profiles to get more leads. You’ll hear success stories and learn how to create resourceful content that encourages prospects to keep your brand top of mind. You will leave the event with the following information to implement immediately:

  • Specific updates you need to make on popular social networks to generate more inbound leads.
  • How to be a subject matter expert on social media in your specific industry so customers seek you out in time of need.
  • How to be more efficient when creating and posting content on social media so you can focus on nurturing inbound leads.

I’ll close out the event with Q & A, plus a group discussion. As always, I make presentations engaging, interactive and fun!

Here are the full details and how to sign up for this free event:

Date: Thursday July 30th, 2015 

Location: Stone Brewing World Bistro & Gardens – Liberty Station – 2816 Historic Decatur Rd #116 – San Diego, CA 92106

Time: 3pm- 6:15pm, My presentation starts at 4:45pm (PLEASE NOTE- If you only want to see my presentation you can arrive at 4:30pm.)

Cost: FREE for everyone. As I like to say, you have nothing to lose and everything to gain!

Registration: Click HERE to sign up

I look forward to seeing you on Thursday July 30th. Let’s enjoy a beverage, have some tasty food and expand our marketing minds!

Marketing Melodie Speaks: SXSW V2V in Las Vegas- Marketing Your Way to Success Through Social Media Branding

There is something about the city of Las Vegas that keeps people coming back for more. Maybe it’s the exciting night life, the incredible live entertainment or the thrill of possibly coming home a big winner. For me, Vegas is a place where I’ve seen great artists perform including David Copperfield, Taylor Swift and Imagine Dragons. Vegas is also a place I associate time and time again with opportunities for career development, learning and business networking. Half the time I find myself  in Sin City it’s for a work conference or event (in fact, almost 6 years ago I was inspired by my business trips to share a few tips, How to Avoid Conference Fatigue in Las Vegas) and in just a few weeks I’ll be back for this very reason.

Marketing Melodie in Las Vegas

SXSW V2V LogoI am overjoyed to announce that my favorite event in the world, SXSW Interactive is coming to Vegas for the third year in a row for the SXSW V2V conference taking place at the Bellagio July 19th- 22nd.  I’ve been invited to host and speak on a Core Conversation Session, Marketing Your Way to Success Through Social Media Branding. This topic is one that I hold near and dear to my heart since my passion in life is educating business owners and entrepreneurs on how to create an effective marketing strategy to grow a successful business. I have a chance to do just that in an intimate setting at SXSW V2V. Rather than me talking the whole time and boring you with slides, I will lead a conversation that is engaging and interactive so we can learn from each other, share ideas, success stories and motivate each other to successfully market our businesses.

About my session: Marketing Your Way to Success Through Social Media Branding– With the constant changing landscape of social media, it can be overwhelming to know which networks are necessary to use. Brands are faced with confusion on how many sites to be on, what content is effective to post and how to find time to incorporate social media into their marketing strategy. Melodie Tao, Marketing Consultant and Founder of Marketing Melodie will lead a discussion that inspires startups, entrepreneurs and small business owners to start being more effective and efficient on social media by building authentic online communities. You’ll hear success stories, learn how to create resourceful content that encourages prospects to keep your brand top of mind and learn how to encourage customers to be your brand ambassadors on social media. My session is Monday July 20th, 3:15pm at Raphael Room 2 in the Bellagio. Add my session to your schedule HERE.

About SXSW V2V:  SXSW V2V is the newest addition to the SXSW family of events. It is an extension and re-imagining of the legendary SXSW experience with an emphasis on the nuts and bolts education startups need to ensure entrepreneurial innovation and success. This four-day boutique event brings the startup and venture capital communities together with the creative industries that have helped to make SXSW so special. V2V serves innovators and entrepreneurs from across all the industries at the core of the SXSW Family of events—technology, music, film, fashion, health, education, sustainability, and more—as they learn the skills, make the connections, and find the inspiration to take their ideas and talents to the next level. 

If you have followed my adventures to SXSW Interactive in the past, you may know that for the last 3 years I have been invited to teach SXSW Yoga. As a bonus, for all SXSW V2V attendees, I will also be bringing back my yoga sessions. On Monday July 20th and Tuesday July 21st, you can start off your morning at SXSW V2V’s Yoga for the Busy Body taught by yours truly.

About SXSW V2V Yoga for the Busy Body: You’ll learn relaxing breathing exercises, yoga poses to improve your balance, flexibility & strength and practice stretches you can easily replicate at home and even at work! This is an all levels class. Whether you have never tried yoga or are an advanced yogi, you’ll prepare your mind and body for enlightenment in this class. You will also learn tips on how to incorporate yoga into a busy lifestyle. This class was designed by Melodie Tao, a Marketing Professional, Entrepreneur and Yoga Instructor who was seeking a way to practice staying calm in any situation. No special equipment is needed, come as you are. My Yoga classes are Monday July 20th, and Tuesday July 21st, 9:15am at the Tower Ballroom 7 in the Bellagio. Add my Monday yoga session to your schedule HERE and my Tuesday yoga session to your schedule HERE

Marketing Melodie teaches yoga at SXSW

If you plan to be at SXSW V2V in July, please leave me a comment and let me know what you look forward to the most. I would love to meet you around the conference or at one of my sessions. If you’re thinking about attending but are still on the fence, check out the Top 10 Reasons to Attend SXSW V2V and you’ll see what this event is going to be amazing. For anyone interested in having me speak at your upcoming event or conference, check out my speaking resources and connect with me.

Free Webinar- 3 Secrets for Marketing Your Business Through Speaking

This is an open invite for all business owners to attend my free webinar, 3 Secrets for Marketing Your Business Through Speaking on Wednesday July 1st at 12pm pacific time. You do not have to be a professional speaker to give an awesome presentation. You just have to be an expert in your field and I’ll show you how to convey your message through speaking.

By now you may be thinking: “I’ve never spoken in public before.”“I’m really shy and don’t do well on stage.”, “I work in (xyz) industry, it’s boring and I have nothing to talk about.” or maybe you’re completely scared of public speaking.  No matter what your excuse is, I will give you secrets on how to become a subject matter expert through speaking in any industry and I’ll teach you how to integrate social media into your speaking engagements to build your community. The reason I created this webinar is because speaking is one of the most effective marketing tools I use to grow my own business and I love teaching my marketing secrets so you can succeed. Here’s a quick video about my webinar:

 

Just to give you an idea of how powerful speaking is for my business:

  • Over 60% of my email list is comprised of people who signed up after watching me speak.
  • Over half of the people who have hired me recently to teach them about marketing through my new Pick My Brain program  are people who have previously attended one of my speaking engagements.
  • One of the best ways to get video content for your business is during a speaking engagement. The majority of my YouTube content is footage from my speaking engagements.

Here are the full details and how to sign up:

Date: Wednesday July 1st, 2015 

Time: 12pm Pacific Time 

Cost: FREE for everyone. You have nothing to lose and everything to gain!

Registration: Click HERE to sign up. 

I look forward to having you in my free webinar on Wednesday July 1st, at 12pm, pacific time. Please share this webinar with anyone you feel may be interested and perhaps the next time I see you will be on a stage speaking about your business and passion.

Marketing Melodie Speaking Engagement

*3 Secrets for Marketing Your Business Through Speaking is part of my brand new “Marketing Your Way to Success” webinar series where I educate business owners on how to successfully use different marketing tools.

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Marketing Melodie