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Event Inspires the Marketer

July 16, 2008

This blog was written on June 10th, 2008

Dear Blog Readers,

You’re probably wondering where I’ve been? My short blogging hiatus is due to an extremely busy May! I barely had time to breath! Being extremely busy is never a bad thing in my book! Well I’m back and today my blog is about CityChase….a Citywide obstacle course/scavenger hunt I participated in this past weekend. My day consisted of racing around San Diego eating pickled pork rinds, being yelled at by marines at boot camp, arguing with strangers at spike ball and getting hit in the head with a kayak paddle. If you were there, then you know what I mean when I say it was a blast!

Yes I know it was a day of fun but being the career focused person that I am, I couldn’t help but notice their strategic event sponsors. I commend their sponsorship team for doing such a great job at integrating the sponsors into the event. The sponsors could not be ignored because they were a part of the challenges. Some of the sponsors that stood out to me include:

Kaplan: They were integrated into one of the clues: SMARTY PANTS- It will test your smarts—just like this Klue—your pencil must be shart and A #2. Your test taking skills might depend on the condition- atLeAst they don’t count for college admission. Head to SD City College Room B103 where you’ll have to get a grade higher than a C. Yes I really had to sit in a classroom taking an ACT/SAT type test all sponsored by Kaplan!

Boot Camp 619: Perfect event for Boot Camp 619. We spent the entire warm-up doing boot camp exercises only to find out that it was prep for an even more intense boot camp workout where officers surrounded us and yelled until we finally completed our exercises.

Palm: Having access to technology was a necessity for this event. Palm stepped it up by giving the winners 2 smart phones. They created even more opportunities by offering teams who crossed the finish line with 2 helium filled orange balloons an extra chance to go on to the US Championships! They really made themselves known as a resource at this event. Although I’m a loyal BlackBerry I do commend Palm for their efforts at the event.

After attending CityChase, I’m actually excited to host upcoming events where I’ll have the opportunity to integrate sponsors through unique and strategic methods.

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