Ever since I have decided to focus a lot of my energy to integrating yoga into my career, the universe has become more aligned with my desire! I’m receiving so many amazing yoga related opportunities. The power of intention is pretty amazing! In just a few short months, I was invited to teach yoga at one of the most gorgeous locations at  Big Bay Bootcamp. I have also created Digital Media Now for Yogis, which are my marketing workshops customized exclusively for the Yoga, Wellness and Fitness industries.

In April, I was connected to @ManifestYogaJen on Facebook and Twitter. Because of her, I was gifted the chance to attend Tadasana Festival. Even though we only met briefly at the festival we stayed in touch via social media and last week she invited me to be part of her ABC filming for Karaoke Yoga in Los Angeles. Jen created Karaoke Yoga and it caught the attention of the local media. You can find out what the heck Karaoke Yoga is here.

I happened to have other business meetings I needed to attend in LA at the same time so I was happy to make the drive up and show my support. I’ve been featured on TV for Yoga before and it was such a fun experience. Last time it was Yoga Bootcamp and this time, Karaoke Yoga. It’s great how yoga can be integrated into so many other activities!

During the Karaoke Yoga filming, to my pleasant surprise, I met another Melody in the class who was practicing right next to me! Two Melodie(y)s in a Karaoke Yoga class is asking for trouble! I kid, and I always make reference to the fact that just because my name is Melodie doesn’t mean I can sing. Here’s a look at how much fun we had in class. We were dancing, singing, laughing and practicing yoga all on Summer Solstice. As @ManifestYogaJen says “It’s about connecting to your Joy.” What a perfect day!

ABC filmed the class last week and it aired yesterday morning. Are you ready for a glimpse of Karaoke Yoga? See the video below. And first I’d like to mention that I cannot believe I was on television singing karaoke. If it weren’t for yoga, this would never happen. There is literally a part where the camera zooms in on me and you can see me look over to the Karaoke screens to make sure I knew the words!

I must say that I am extremely impressed with how @ManifestYogaJen has embraced Social Media to grow her yoga business. Very few yogis have done this which is why I want to teach them how to do it at Digital Media Now for Yogis. So of course as a Marketing Melodie reader you know comes next before I end the post, right?…

…A marketing lesson of course! A while back, I wrote a post on How to Optimize Your Public Relations Effort for Social Media.  See, many businesses get a great PR feature on TV, radio or even print but they miss out on the opportunity to really gain more exposure and grow their business by forgetting to integrate social media. I want to re-emphasize 3 things on my old post that Jen did exceptionally well when it came to making the most out of her PR appearance for Karaoke Yoga on ABC.

1. Teaser Posts- Create some excitement about your upcoming appearance. Let your community know exactly when and where they can see your company in the media! Post anticipating tweets and Facebook updates a few days out. Ideally your posts will generate some retweets and shares thus making more people aware of your upcoming appearance. This is exactly what Jen did! She created an incredible amount of hype before her appearance so there was a huge audience looking forward to it!

2. Blog post follow up- After your PR appearance, draft up a quick blog post with information about your feature. If it’s a TV clip, see if you can obtain a file of the clip to host on your own YouTube and embed in your blog post. If you don’t have rights to the clip, create a link to it. If it’s a radio appearance, see if you can get an audio of your airtime. If it’s an article, link to the online version of the article. Make sure to thank the media graciously for your appearance. I was so happy to see a great follow up post by Jen right after the filming. It’s complete with photos and videos. Check it out if you want to feel good.

3. Social Media shoutouts– When thanking and mentioning the media in you blog posts, Twitter updates and Facebook updates make sure to make connect back to everyone else’s social networks. This significantly increases the chances that your partners and the media outlets will repost your information. You’re recognizing others by their social media handles and everyone loves to be recognized. Be sure to do this when mentioning other people in your posts too.

So there you have it! My adventures of being featured on ABC practicing yoga while singing karaoke and of course a marketing/social media lesson that you can apply to your own business. I’m very excited to see what else the universe has in store for me as I continue on my venture to combine my two passions: marketing and yoga.