Marketing Melodie Speaks: Social Media Branding for Media Pros
Happy 2015 everyone! I can’t believe how time flies and that we’re already in mid January. For my first post in 2015 I am happy to announce an upcoming workshop I’m hosting. I love kicking off the new year with an opportunity to do what I love. I am partnering with the National Academy of Television Arts & Sciences (NATAS) to present Social Media Branding for Media Pros. I have presented to NATAS in the past and had a great time connecting with industry leaders in the media, so I’m grateful they invited me back!
Working in the media or a media related industry is a fun and exciting career. Media pros have the keys to the city, they are at the forefront of news, information, events and they are often well regarded public figures. No matter what role you hold at a media organization, whether it’s behind the scenes such as IT, admin, producer or a more public role such as talent or sales, it’s important to understand that your actions online represent your company. I often see media professionals write on their public social profiles “Views expressed are my own and do not represent my company”. While the idea of this sounds good, what you say online DOES represent your company no matter what is stated in your profile. The intention of my 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. We will focus on strategies to strengthen your brand across various social networks. You will leave this particular workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you
This is an interactive workshop. We will be participating in group activities and creating online updates. It is recommended that you bring a laptop or tablet. Pen and paper will be provided in case you are unable to bring either. This workshop will also be webcast. More information can be found HERE and full details below:
Date: Thursday January 22nd, 2015
Time: 6pm- 8pm
Location: Groovy Like A Movie located at 5205 Kearny Villa Way Suite 100, San Diego, CA 92123
Cost: FREE for NATAS Members or $15 for non members
Registration: Click here to register
I am still looking for great examples of media professional who use social media well to include in my presentation. If you know of anyone, please let me know. Keep in mind, a media professional is not limited to someone who is TV or the radio. Thinks of people behind the scenes too, PR professionals, media sales executives, producers, etc. I’ve been working hard on my presentation and I’m really looking forward to connecting with you all next Thursday.
Hello Melodie – I hope to join the webcast live, but in case not, will the webcast be ARCHIVED to view at another time? Glad that you’re doing this with NATAS! I am the Marketing Chair for the San Francisco / Northern California chapter of NATAS. I manage the monthly newsletter, the website, publicity and SM. We have a social media subcommittee head who helps me with posting and such, but I myself need to understand it better. When to post for max effect. Analytics tools. How to get members to feel comfortable posting so they can help spread the word – about our events such as yours! Thank you! I look forward to it. -Patty Z.
Hi Patty, thanks for your comment! I look forward to having you in the webcast. Let me double check on the archive. I want to say yes but will confirm when I find out for sure. Keep up all the great work you’re doing with NATAS!
Just confirmed that YES the webcast will be archived and available on the NATAS site.
Excellent, thank you Melodie!