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Melodie’s 2009 Goals

January 21, 2009 3

Between personal and job related stress I’ll be completely honest and admit that 2008 was a rough year. To restore my sanity I decided to dedicate the month of January to refocus my energy, refresh my spirit and mentally prepare to positively  embrace opportunities that come my way. This leads me to share one of my favorite quotes:

“Luck is when preparation Meets Opportunity” -Seneca (Roman Philosopher)

The quote by Seneca is a line I truly believe in for all areas of my life. I take action and am assertive toward things I want to achieve.  I won’t just sit back and let things happen because I know they won’t. I’m prepared to embrace opportunities in order to maximize the success of my potential outcome. People often set goals and lose track of how to achieve them due to lack of clear milestones to track progress and lack of goal success indicators. I started off 2009 with an ambiguously big picture. I soon realized  I had no road map to achieve an undefined goal so  I decided to create this post  as  a personal reference for staying on task but also to help my readers gain a better understanding of the premise behind my blogs, social networks, client pitches, partnerships etc.

I must preface this list by saying that I’m not a numbers person but I know that numbers are a tangible way to measure a goal.  I’m using them for the sake of this list but am also using active words and  keeping in mind that my priorities may change so I might completely overachieve one goal but not completely reach another.

1. Write 120 Blog Posts
I have so much information that runs through my mind all time. If only I could be more consistent about documenting and sharing it. In 2009, I will be. I want feedback on ideas, provide resourceful information, share exciting events and news and leverage the power of the blogosphere to get my content out there. 120 seems like a lot but if you break it down, it’s 10 blog posts a month, 2-3 per week which I feel is very reasonable as long as I schedule time every day to blog.

2. Host 3 San Diego Speed Networking Events.
My previous post explains the event. After the last event I hosted I received great feed back and lots of emails from people asking “When’s the next event?” Before I can host any more events I have a long list of goals I need to accomplish. I need to redesign my website to make it more user friendly, seo friendly and interactive, the list goes on. I want it to be a resource for San Diego Networking. My ultimate goal to host 3 events will motivate me stay on top of all the prep work that I’ll need to do before I can even start planning the events.

3. Earn the business of 10 New Internet Marketing Clients
The more businesses I’m able to work with the more opportunity I have to execute and demonstrate the power of online marketing.  I’ll be able to share my passion through educating and helping others grow their business.

4. Leverage my own Social Media Campaign
I want to update and be active in all  my Social networks but I know it’s not an effective strategy if I just sign up for every social network on this list. It also won’t make sense to put minimal effort in each community.  I’m choosing  primary networks and secondary networks to invest my time and will remain remotely active in all the rest. I made a brief list of some things I’d like to achieve within each social network. This list is subject to change.

Primary Social networks

  • Twitter- Build a strong following of people who know me as a resourceful digital marketer, connect people, provide useful information, entertain people as a socialite
  • Facebook- Bridge the gap between social and work life, post photos
  • LinkedIn- Become an authority by answering questions, connect people for career and consulting opportunities
  • Tumblr- Anything goes! There seems to be a lot of opportunity for fun on here. Share recipes, green tips

Secondary Social networks

  • Digg- Share interesting articles, videos,
  • Yelp- Demonstrate and share my civic pride my letting people know about my experiences with local businesses, restaurants, events, etc.
  • Myspace- I may eliminate this as a main social network  but I’ve had this the longest and want to see if I can reestablish a strong brand on here as a marketer
  • You Tube- Create my own video resume, share cool videos

5. Present 5 Presentations In order to give presentations they require prep work, research, collaboration with other experts etc. The work that goes into putting together presentations is a great learning experience in itself. I like the idea of vocally and visually sharing my knowledge.  I get instantaneous feedback from the audience, have the opportunity to address questions, overcome objections and speak face to face with leaders who are eager to learn. In 2008 I gave the following presentations. I look forward to expanding upon this list in 2009. I know that I’ll need to update my speaker page with past presentations, photos, video, etc.

      1. Women’s Global Network: Communicating with the Media

 

      2. Art Institute of San Diego: Meet the Industry

 

      3. San Diego Regional Chamber of Commerce: Clear Channel Marketing

 

    4. BarCampSD: Origami with Melodie

I have a plethora of other goals,  but I feel that listing five will allow me to stay more focused. Many of my other goals are actually milestones that will help acheive the ultimate goals on this list. And of course I have non-career related goals that aren’t listed but are just as/if not more important, one of them trumps the importanace of every other goal on this list so I’ve definitely got my work cut out of me in 2009.

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3 comments Leave a comment

  1. Good Luck!

    My goal is very ambitious but a bit more simple.

    Earn 3x more than my current salary by the end of 2009 and all will not be from client work. Hopefully all from Affiliate Marketing, Domaining and Ad Publishing. 🙂

  2. Thanks for the comment Benj! I wrote such a long post that I was wondering if anyone would actually read it and comment. I did use a number system and bolds to make it easier for people who want to scan. Good luck with your goals as well. I would love to learn more about the affiliate programs you’re involved with. Let’s connect soon!

  3. Pingback: Posts about SEO as of January 22, 2009 | The Lessnau Lounge

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