Myspace, Your Space, OUR SPACE
This blog was written on March 27th, 2008
This post is inspired by an event I attended today titled My Space vs. Your Space. The focus was on managing your business’s online persona while building capital. I gained tremendous insight on the benefits of Social Media Marketing.
As a forward thinking Marketer, I’m always seeking ways to keep my clients ahead of the game. In any campaign, FREQUENCY, FREQUENCY, FREQUENCY in multiple medias is a key element in getting consumers familiar with your brand. Social Media Marketing plays such a vital role in increasing frequency because you reach out to people in a space they already embrace. I believe it’s definitely not a substitute for having a website or other forms of marketing but it’s a powerful way to enhance an existing campaign.
I still remember 5? 6? years ago when I was hanging out with friends one evening and a couple of them kept raving about this phenomena called Friendster. I ignored their request to sign up thinking who would waste their time on a site like that? Wow a lot has changed since then! As I left the event I made a note to take a few minutes before the week is over to update all of my Social Media Sites. I even signed up for SocialURL which made me realize there are so many Social Media Marketing opportunities I still have to explore. Another item on my to-do list: Sign up for more Social Media Networks! because the web MY space to market myself. Wait I mean it’s YOUR space. Alright, let’s just say it’s OUR space that’s unique to each individual.