Online Marketing Summit Live on Twitter!
The Online Marketing Summit @OMSummit took place at the San Diego Westin on February 4th-7th, 2009. According to feedback, the event was a sweeping success. Capturing reactions was immediate, authentic and personal with the latest mircoblogging technology, Twitter! This was my first experience at a major conference with Twitter as a dominate engagement tool used by speakers, attendees and organizers. Twitter strengthened the connections among everyone at the event and painted a picture to the public of all the amazing content that was being revealed.
Twitter users tagged their posts with the hashtag #OMS09 as an easy way for everyone to follow along.
Steve Woods @SteveWoods , CTO of Eloqua and Technology Strategist took the lead with the first interactive twitter presentation in OMS history. He encouraged everyone to tweet their questions and even hosted a contest where best question would receive his book. When I asked Steve about his experience using twitter he shared that “It was interesting to combine [my] presentation and Twitter – gave some interesting insights into background conversations”.
Twitter was a useful tool in may aspects. Here’s a glimpse of the conversations that were happening:
3. Broadcasting Live so those who couldn’t make it were still able to follow along
Tim Mclain @tmclain, an enthused OMS Twitterer couldn’t have said it better. In 140 characters he let the world know he was at OMS, recognized a speaker, gave props to another attendee and give his insight on the future of OMS.
My overall impression of this year’s Online Marketing Summit is very positive. I connected with industry leaders, learned new information to enhance my own marketing strategies and experienced firsthand an on-site event enhanced with online technology.