Online Marketing Summit Live on Twitter!

The Online Marketing Summit @OMSummit took place at the San Diego Westin on February 4th-7th, 2009. According to feedback, the event was a sweeping success. Capturing reactions was immediate, authentic and personal with the latest mircoblogging technology, Twitter! This was my first experience at a major conference with Twitter as a dominate engagement tool used by speakers, attendees and organizers. Twitter strengthened the connections among everyone at the event and painted a picture to the public of all the amazing content that was being revealed.

Twitter users tagged their posts with the hashtag #OMS09 as an easy way for everyone to follow along.

Steve Woods @SteveWoods , CTO of Eloqua and Technology Strategist took the lead with the first interactive twitter presentation in OMS history. He encouraged everyone to tweet their questions and even hosted a contest where best question would receive his book. When I asked Steve about his experience using twitter he shared that “It was interesting to combine [my] presentation and Twitter – gave some interesting insights into background conversations”.

Twitter was a useful tool in may aspects. Here’s a glimpse of the conversations that were happening:

    1. Announcements

    Twitter Annoucements from OMS

    2. Networking

    OMS Networking Tweet

    OMS Networking Tweet

    3. Broadcasting Live so those who couldn’t make it were still able to follow along

    OMS Liveblog Tweet

    OMS Liveblog Tweet


    OMS Follower

    OMS Follower

    4. Communication

    Twitter Communication at OMS

    Twitter Communication at OMS

Tim Mclain @tmclain, an enthused OMS Twitterer couldn’t have said it better. In 140 characters he let the world know he was at OMS, recognized a speaker, gave props to another attendee and give his insight on the future of OMS.

Tweet from Steve Woods Presentation

Tweet from Steve Woods Presentation

My overall impression of this year’s Online Marketing Summit is very positive. I connected with industry leaders, learned new information to enhance my own marketing strategies and experienced firsthand an on-site event enhanced with online technology.

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  1. […] I slightly panicked as I didn’t see any tangible results from my “break”. The Online Marketing Summit came up at the very beginning of February so I decided that attending this conference would be a […]

  2. […] Fact about the Online Marketing Summit- I created their Twitter account @OMSummit and ran the account at their conference in 2009 and beyond! I also created their first hashtag #OMS09 which is now #OMS12 for this year’s […]



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