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San Diego Speed Networking, The Show Must Go On!

September 30, 2008 2

I founded San Diego Speed Networking Dennis-Michael Broussard of Silk Road Productions over a year ago to create a professional networking event that overcame these obstacles:

a) Networking at loud bar with music where people are yelling over each other because they can’t hear
b) People aimlessly wandering around in an attempt to meet everyone with no formal introductions
c) The awkwardness of interrupting a conversation or leaving a conversation

Here’s how it works.
-Each company attends with TWO representatives If you only have one person at your company then attend with a friend/ referral partner/ someone you collaborate with.

-Each company receives a table top to set up marketing materials, promo items, visuals, etc. Rep 1 from the company remains at the table while Rep 2 from the company is assigned to move around to each table

-When the Speed Networking sessions begin Rep 2 moves to the table next to table and 3 minutes are alloted for each session. When time is up Rep 2 continues to move to the next table until every company has had a chance to meet every other company.

Each person will connect with everyone in the room. The speed networking session is long enough to establish a connection and short enough to move on if no connection is made. At the end there is a mixer. That’s the event in nutshell.

I’m having many challenges with my marketing campaign for the event. It’s extremely frustrating. As a Marketer I know exactly what needs to be done but don’t have the means to do it.

I don’t have access to my domain name so I can’t redirect the website currently hosted under the Silk Road Productions Website. The domain was purchased by former partner who has the password and has not disclosed it. I tried calling GoDaddy they were no help. Any SEO work I attempt will not be credited to: www.sandiegospeednetworking.com since it’s not hosted as its own entity.

I’ve also been unsuccessful in hosting a wordpress blog within the site. I’d like it embedded into my site as a page but it only links to the blog on the wordpress site. Dennis-Michael has done a great job with the site given that neither of us are developers or designers. I’ve become so discouraged with the marketing that I’m compelled to cancel the event, but we’ve already invested a lot and thus the show must go on!

If you read this entire Blog you get a $10 discount to the event. Regular price is $50 per company. My blog readers get in for $40. That’s $40 for two people. Includes hosted appetizers! Twitter followers @SDSpeedNet also get the discount! If you have any feedback for my website, marketing strategy or event in general please comment! I hope to see everyone there. Reserve your spot today space is limited!

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2 comments Leave a comment

  1. I love the speed networking format, but considering the challenges in our economy these days , $40 is a steep price for appetizers and meeting people….especially since San Diego has already established many great general purpose networking events. Given the alarmingly increasing growth rate of San Diego’s available talent pool, there is a definite need for a “business only” event like this specifically for those needing services and those offering them. Find a company willing to sponsor and you’ll be turning folks away at the door…

  2. Thanks for your feedback, it’s much appreciated. For our 1st two events we had a good turnout. This last event we did not get enough sign ups and we realized that the price is definitely hindering people from participating, especially now with all of the complimentary networking mixers. We are re-evaluating our business model to make the event low cost/no cost and to generate more interactivity and engagement through our website before and after the event.

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