For those who don’t already know I resigned from my position as a Marketing Consultant at Clear Channel Communications. I begin my new venture at with 3K Interactive on Monday Sept. 22nd. I am excited to move into Online Marketing. The Internet is growing exponentially and the opportunity is unlimited! I’ll be a true consultant, resource and connector for my clients.
The main question I get is “Why did you leave?” First I’d like to say that I absolutely loved working at Clear Channel. For almost 2 and 1/2 years I have felt nothing less than proud to represent the company. It was a difficult journey and succeeding there is by far the hardest thing I’ve ever done. Long nights, stressful days, driving all over town, cancellations, internal battles etc, but my hard work at Clear Channel was well worth it! The things I learned about building client relationships, developing targeted campaigns, interpersonal relationships, having a strong work ethic and marketing in general are priceless! The perks of working in radio aren’t bad either!
After working there I am confident that I can take on any challenge and succeed. It was a stepping stone that opened up so many doors. I didn’t leave because I wasn’t doing well or I didn’t like the company. The more I grew in my position there, the more I wanted to offer more to my clients. By creating campaigns for people only within Clear Channel Properties I became extremely limited. I wasn’t creating targeted campaigns. I was reaching out to thousands of people with a commercial that probably only 1% of listeners actually cared about. Out of those 1% only another 1% actually remember to go home and look up info about the ad. Radio is the largest form of word of mouth and works great if you’re a huge corporation with a large marketing budget but for companies who can’t afford to spend as much as Coke or McDonalds the online presence is essential before considering any other medias. Thus my transition to online marketing.
I’m an Entrepreneur at heart. I’m always formulating new ventures, business ideas and plans to grow my career so the transition to online marketing is perfect because . I never sold a campaign that I didn’t believe would work but the more I learned about marketing, I realized that there is more that I can do to help businesses grow. I will now create campaigns where my clients will be found by consumers specifically searching for their product/service instead of trying to find consumers who probably don’t care. My campaigns will be permissive and the advertising will be sought after rather than interruptive like most TV and Radio Ads. I will help my clients build a community to really engage their customers. I will optimize websites to increase conversion rates and I’ll be able to track everything which will allow me to fine tune and customize the campaign as it progresses. I could go on and on about what I’m now able to offer with the online world! If you’d like to learn more about my new marketing resources please don’t hesitate to reach out to me!
So there you have it! The real story about my transition and new business venture!