Digital Media Now for Yogis is back at Bird Rock Yoga on May 4th, 2013

I’m excited to be hosting the first Digital Media Now for Yogis Workshop of 2013 in just a few weeks at the lovely Bird Rock Yoga in Pacific Beach. This is a gorgeous studio in an amazing environment, just steps away from the ocean! Many people have asked me when the next Digital Media Now for Yogis was happening since my 2 events last year at La Jolla Yoga Center and Chula Vista Yoga Center. Well, I’m happy to say that your next opportunity to attend and learn how to grow your yoga business is on May 4th, 2013 from 12:30pm-2:30pm. All the details and how to register are below.

Workshop Topic:  Personal Branding on Social Media- With an abundance of digital technologies available to us, it’s easy to become overwhelmed when creating your own marketing strategy. In this workshop, you’ll learn how to navigate digital marketing and social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry.

• Date: Saturday May 4th, 2013
• Time: 12:30pm-2:30pm
• Cost: $39, $29 if you are a graduate of Bird Rock Yoga’s Teacher Training program
• Location: Bird Rock Yoga- 910 Grand Avenue Suite 206, San Diego, CA 92109
• Register: Click HERE to sign up and reserve your spot 

Takeaways:

• Actionable content and tips you can implement immediately to start marketing yourself as a yoga professional
• Knowledge on how to serve as a trusted subject matter expert and resource in yoga
• Understanding on how to use Social Media tools to create a compelling brand

About Melodie: Melodie Tao is a Marketing Consultant, Educator and an International Professional Speaker specializing in Digital Marketing and Social Media. She is also a Certified Yoga Instructor who has completed over 200 hours training. Combing her two passions for Marketing and Yoga, her mission is to empower others with knowledge on how to live their passion as a Yoga and Fitness professional. Her expertise will help you make money from your business through optimizing your brand and online presence while maintaining your true integrity as a Yogi.

It is recommended that attendees bring a laptop. If a laptop isn’t available, please bring a notepad and pen. Also if you attended a previous Digital Media Now for Yogis event you are encouraged to return as the workshop has been updated to reflect the continuously changing landscape of social media. You will definitely learn something new!

I recently published a post sharing my actionable steps on manifesting wealth and abundance through my passions. This workshop is putting me one step closer. If you run a yoga teacher training program and are interested in having this valuable program as part of your training, please let me know and I’m happy to discuss more details with you. I look forward to seeing you at Bird Rock Yoga in a few weeks and remember to reserve your spot by registering in advance HERE.

~NAMASTE~

Here’s What I’m currently doing to Manifest Wealth and Abundance through my Passions

Throughout the years and even today I work with and for a variety of different organizations from small businesses, large corporations, educational institutes, media companies and marketing agencies. Whether, I’m an employee or contractor, one thing has become crystal clear to me: In order for me to grow and succeed in my career  I must be passionate about it. My passion drives me to excel and inspires me to do my absolute best. My expertise and passion is marketing (for they don’t call me Marketing Melodie for nothing!). I discovered that I am allowed to have more than one passion though and my other passion is yoga. And thus began my quest to combine my 2 passions into my career.

I’ve made a significant amount of progress in the past year. I’ve become a more established Yoga Instructor and even launched my own yoga website, Tao of Yoga. I’m teaching at least 5 regular classes a week absolutely love it. While it definitely took me some time to iron out my teaching schedule so I could also work full time on my marketing business, I’m happy that I have the opportunity to do both. I work with many types of clients at Marketing Melodie and I’m happy to continue doing this but I really want to be a well known marketing resource for the Yoga and Fitness industries. What am I doing to ensure this happens? Here are my actionable steps. I am putting this out there into the world to open up doors. Perhaps someone reading this can help accelerate my progress in some way. Perhaps you have a need for my services or want to be a part of my venture. Whatever connection you might feel from reading this, I encourage you to act on it and reach out!

1. Create a workshop on the “Business of Yoga” that will be standard for all Yoga Teacher Training programs- Currently all Yoga Teacher Training programs through Yoga Alliance must have a “Business of Yoga” section. Up to 5 hours (of the 200 hour training) can be allotted to business but most trainings only cover about 1-2 hours. The majority of Yoga Instructors I have talked to (no matter where they did their training) all agree that they would like to see more emphasis on the business portion and more specifically on how to actually start marketing and branding themselves as a new instructor. This is where I am confident I can be a resource and combine my marketing background with my experience for working in the fitness industry to help yoga and fitness professionals excel.

Where I’m at now-  The workshop is created! Of course since my “Business of Yoga” workshop has a strong emphasis on marketing and social media which is always changing, my presentation itself will constantly be updated before each time it’s presented to ensure it has the most up to date information. Not only has the workshop been created, but I have successfully presented this workshop a the first Digital Media Now for Yogis event take took place last July at La Jolla Yoga Center. The feedback I received was positively overwhelming which lead me to host my second Digital Media Now for Yogis event in November 2012 at the Chula Vista Yoga Center. Since I already have some momentum I would like to keep it going by scheduling more workshops this year as part of Yoga Teacher Training programs. My next scheduled Digital Media Now Workshop is going to be at Bird Rock Yoga on Saturday May 4th from 12:30pm-2:30pm.

NEXT ACTIONABLE STEP- Write a blog post on the importance of my workshop for Yoga Teacher Training programs and why it needs to be in every training. Then I will do my best to share this post with leaders who are in charge of training programs. I want to book at least 3 more workshops by the end of March.

2. My workshop will be approved through  national personal training organizations to count as CECs (Continuing Education Credits) - While I’ve started my workshop off by presenting to mostly people who are Yoga Instructors and Yoga professionals, I know that my program is just as beneficial for personal trainers. Continuing Education Credits (CECs) serve to evaluate and validate the continued competency of a trainer’s current and applicable knowledge so it’s important that they are constantly keeping themselves educated . Continuing education is required of many business professionals, educators, and health and fitness instructors and many personal training organizations such as National Federation of Personal Trainers (NFPT), American Fitness Professionals & Associates (AFPA) and American Council on Exercise require the trainers to obtain CECs every year. I absolutely want my program to be approved for CECs which will encourage Personal Trainers to take my workshop. 

Where I’m at now- This is a goal that I just set for myself so I honestly don’t know the exact steps on proceeding.

NEXT ACTIONABLE STEP- I’m going to contact a few people I work with who I know have been involved in hosting workshops that count for CECs and see where that leads me. If anyone already has a program that’s approved for CECs or knows anything about the process of getting a workshop approved by a national personal training organization, I would love your advice.

3. I will be hired to speak at prestigious fitness conventions such as IDEA World, IHRSA and Yoga Journal Conference as a keynote speaker and/or workshop leader- I’m proud to have built up an impressive speaking background in the past few years. My desire to speak, teach and share with others my passion about marketing and social media has opened up many doors for me to present at prestigious events and host workshops around the world such as The Internet Society in  Hong Kong and Beirut, Lebanon and many places in my home town San Diego such as my most recent speaking engagement at the Social Media for Entrepreneurs workshop. I absolutely love public speaking and want to manifest opportunities to continue speaking and teaching those in the yoga and fitness industries about marketing and social media.

Where I’m at now- I attended the Yoga Journal Conference in San Diego back in July 2012. I did my research beforehand got connected with their Marketing Coordinator through email before the event. I explained to her what I did and my interest in presenting at their event. She got back to me and said “If you have any ideas for last minute marketing pushes in the SD and LA areas, I’d love to hear them”. After thoroughly evaluating the marketing effort for the Yoga Journal Conference (mind you this is usually something I charge clients for but I was happy to do it as a service since I wanted to build a good relationship with the organization) I took the initiative to claim their venue on Foursquare, and gave her 4 great suggestions for increasing visibility in San Diego and LA including a contest idea, a sales promotion, and referral program and a blogger outreach idea. I also noticed their online presence needed to be more consistent as their profiles and screen names for various networks were all different. They did not implement any of my ideas but I was happy for the opportunity to share and I was able to set up a meeting with both the Marketing Coordinator and the Conference Director during the Yoga Journal Conference. At the meeting, I explained to them my vision and on how I want to teach fitness professionals how to live their passion and make money doing it. I also explained to them the thought process behind the different promotions I recommended for them. I did a poor job of conveying my value because they did invite me to present at upcoming Yoga Journal Conference but told me that they didn’t have a budget to pay me and also let me know that I must cover my own transportation and lodging. So I was essentially invited to not only work for free, but to pay to work. At the time I was extremely busy so after that meeting, I put working with that organization on the back burner because they didn’t see the value in what I have to offer. It was a very frustrating experience. I got all the way to the top in meeting with the actual Conference Director but failed in my attempt to convey just how important and valuable I could be to the organization. I’m now even more determined to break into the fitness convention world as a valuable resource and  someone who they want to hire on their team.

NEXT ACTIONABLE STEP- I know a few people involved with IDEA World so I will reach out to them. I will reconnect with the Yoga Journal Conference and share with them my successes so far in presenting Digital Media Now for Yogis at Yoga Studios and see if  reconnecting leads to any opportunities. If anyone is involved in any fitness conventions, please each out to me. I would love to connect!

In the past year I’ve worked extremely hard to get to a place where my career is focused on my passions for marketing and yoga. I want so badly to help others succeed in their career focused on their passions.  I now need to step it up and create wealth and abundance for myself so that I can be an example for others and prove that it truly is possible to live a life and succeed by doing what inspires you. I honestly didn’t know where I was going when I started writing this post. In fact, I don’t even know if anyone is going to read through this whole thing, but I’m glad I put my intentions out there and I’m glad I’m holding the internet accountable for my next actionable steps. Wishing you all a happy, healthy and wealthy day!

~NAMASTE~

Marketing Melodie in 2012: A Year in Review

I can’t believe that I’m actually writing my 2012 year in review because it seems unreal that this year is really coming to an end. Two years ago I began a tradition of writing a year in review at the end of  the year. I do this to express my sincere gratitude for everything the universe has brought my way. I still have a habit of discrediting my accomplishments. I often focus on what I haven’t yet achieved so this post is also an effort to combat my bad habit. I want to focus on  my successes, not what I haven’t done.

First I want to I reflect back on the past few years since I turned Marketing Melodie into my full time career. I noticed some patterns throughout the year. In 2010 I made my transition from being an “employee” to a full time “entrepreneur”. This was a major break through. 2010 was filled with travel, speaking gigs and an abundance of break through opportunities including getting hired to teach Marketing at Platt College and so many new connections. I will call 2010 my break through year.

2011 was a change of pace. I was traveling less and speaking less but spending more time organizing, creating systems and solidifying my services and offerings in order to have a strong foundation for monetizing my business. I hosted workshops, charity events and my first webinar. I now had a system for effective prospecting and client management. I also became a certified yoga instructor. Little did I know that my yoga certification would be another tool that would really hold as a strong foundation for my career. I will call 2011 my foundation building year.

With everything being so organized, I expected to hit the ground running with my marketing business in 2012. In some ways I did but I also realized that there was so much more that I wanted to learn before systematizing everything I do. After all, I left being a full time employee so I could embrace opportunities as they come my way. I’ve spent 2012 learning and exploring.  I will call 2012 my learning year. I have mastered the art of learning something new everyday so this year is just a reflection of my desire to constantly stay educated to serve as a true resource for those around me.

*JANUARY* 

January always comes as a surprise to me because I never expect it to come so soon. I started the year off with strategically branding my company as a strong force in the Social Media world. I did this in a fun way by jumping on the meme train. I saw a few “Shit Says” videos that I found humorous. I decided to create one for Social Media titled Shit Social Media Experts say. With the help of my social media friends @jennyjenjen, @iPodschun, @RobotFaith, @ChrisKirkman we made it happen. Although I didn’t get a million YouTube views, the video did allow me to connect with many new people who either work in the social space or are interested in using social media themselves to grow their business.

 

With my business growing, I decided that I would need some help to accelerate the growth. I took on a new Intern, Stephanie Trinh. I created a  more structured internship program to ensure my interns are learning through hands on projects. If anyone reading this is interested or knows someone who is interested in a marketing and social media internship, please reach out to me.

*FEBRUARY*

I continued on the meme train to brand my company and created 2 occupation memes. To this day, they are some of the most viewed pages on MarketingMelodie.com. I created What Social Media Experts Actually Do which fits my passion for marketing and I also created What Yogis Actually Do which fits my passion for yoga.

*MARCH*

My travel bug never completely goes away. When I get the opportunity to travel for business, I embrace it to the fullest. I was hired by AT&T to be one of their brand ambassadors at SXSW which meant an adventure in Austin, Texas. I had an incredible time meeting so many industry leaders, running an awesome social media promotion where I was giving out free phones, enjoying interactive events and even a Third Eye Blind Concert. In general, there was just so much winning for everyone in Austin. My cousin goes to UT and my mom lives in Dallas so I also got to see both of them while I was on my business trip.

When I left Austin, I took a little detour to my favorite city to visit, Chicago! I used the power of Social Media to explore the entire city of Chicago. My great friend Krissy moved back there so it was the perfect time to visit. I have another cousin who also goes to the Art Institute in Chicago so it was great getting to see her too. I brought the San Diego sunshine to Chicago. During my 4 day stay which happened to fall on St. Patrick’s Day weekend, the weather was amazing. It was 70s and sunny the entire time and go figure, it was raining in San Diego! I did a lot of sight seeing, ate great Chicago food and enjoyed great company. I definitely want to go back to Chicago soon and I already have a list of must sees the next time I’m there.

*APRIL*

I connected with the lovely Jennifer Pastiloff on social media and I won her Facebook contest for a ticket to Tadasana Festival! I was able to make social media and yoga unite at Tadasana Festival. This was just the first of many opportunities to combine my two passions.

Earth day is also in April. I love to do whatever I can to create a more sustainable earth. This year I wrote a post where I shared 10 ways to go green at work. After publishing my post, I received some nice PR coverage by NBC San Diego as they featured my post on their TV news segment.

Foursquare Day also falls in April (4/16- 4 squared is 16!). For the 3rd year in a row I hosted a fun social media meetup around Foursquare. I first hosted Foursquare Day Hong Kong in 2010 when I traveled there on business. In 2011 I hosted Foursquare Day in San Diego at R Gang Eatery and this year I hosted Foursquare Day San Diego again at Osetra. Everyone had fun mingling, checking in to win prizes, unlocking badges and meeting new friends.

*MAY*

I’m always open to opportunities that allow me to enhance my skills. I have known for a few years that San Diego Continuing Education offers free classes on just about any subject you can imagine. I finally got around to signing up for a Photoshop class and am so happy I decided to do so. I wanted to learn Photoshop skills so I could easily crop, resize, edit images on a basic level and that’s exactly what I learned how to do. I even got a student ID that I was told I can use for student discounts. The discount is especially helpful if I want to buy software programs.

*JUNE*

After meeting  Jennifer Pastiloff in April at Tadasana Festival she invited me up to LA to be a part of her Karaoke Yoga class that was being filmed for ABC. I make a brief appearance singing while practicing yoga on TV! Of course I had to connect it back to marketing and shared with you how to optimize your PR efforts on social media all while doing Karaoke Yoga.

Toward the end of June, I received my favorite Klout Perk ever which was an invite to stay at Terranea Resort for a weekend getaway. I took the Amtrak (for the first time in years) to Irvine, then carpooled up to Terranea to meet the rest of the Klout crew. I explored the entire resort and found so much stuff to do at Terranea but my favorite part was really relaxing at the pool and spa.

*JULY*

After my Terranea getaway I hopped on plane to Seattle, Washington. I visited friends, family, ran around the city like a silly tourist, celebrated my Grandpa’s 87th birthday,  4th of July and even set up some business meetings. I hit all the birds  with one stone. I also took a little detour to my neighboring state Portland, Oregon. I visited many Portland must sees including the famous Powell’s Bookstore, which is definitely  an amazing place for bookworms. I tried the ever popular Voodoo Doughnuts and a nice view of the city at Portland City Grill. I also attended the Portland Blues festival. I have a theory that I bring the San Diego sunshine wherever I go because the weather was so nice in both Seattle and Portland during my stay.

My two passions are marketing and yoga so I decided to combine them both into my career and teach yogis how to grow their business and make money through marketing and social media. I successfully hosted my first marketing workshop exclusively for yogis at La Jolla Yoga Center.

I also got my CPR certification! I learned another skill that will help me save lives. I also got the song “Staying Alive” stuck in my head.

*AUGUST*

It was time for me to lease a new car. In between my leases, I decided to do a “No Car in San Diego Challenge”. No car meaning I’m not driving a car of my own. I wanted to see if it was possible to get around in San Diego without my own vehicle. I survived almost 1 month without my own car and the first week I was fortunate enough to be driving the Chevy Volt electric car thanks to the GM PR team, I also drove Car2Go, took Uber and took the bus (which surprisingly was very nice a clean the two times I took it to La Jolla).  I learned that it is possible to get around San Diego without a car.  Not having a car was definitely challenging but there were so many positives that came out of it. I was more strategic about planning out my days, I was healthier and got a lot of exercise because I walked more and I was able to connect with old friends who were nice enough to offer me rides.

As I continued to integrate yoga into my career, I attracted more opportunities to do so. I began teaching regular yoga classes for the YMCA. My full yoga schedule can be found here.

To my absolute astonishment, I found myself on Mandatory.com’s “20 Hottest Geek Girls of the Internet” list among many super smart, sexy and successful women like Jenna Marbles, my friend Jenn Hoffman (she was on the Apprentice!) and one of my favorite YouTubers, Natalie Tran. I was extremely grateful for this feature and wrote a thank you post to demonstrate how to optimize PR features.

*SEPTEMBER* 

Professional speaking is something I love doing. I haven’t been speaking much this year, but in 2013 I plan to significantly grow my business through speaking. I really wanted to learn more skills to become a better speaker so I decided to take improv classes through National Comedy Theater. I completed Level 1 and Level 2. The classes were so much fun! I learned how to be quicker in responding to any situation and to have confidence in what I say. I just met so many awesome friends from all walks of life through taking classes here. I highly recommend that everyone take an improv class at some point. In fact, here are 10 reasons taking an improv class will make you happy.

*OCTOBER* 

After teaching yoga at the YMCA for a few months, more and more opportunities began to open up for me in the fitness world. I had the honor of teaching a yoga class to benefit breast health awareness for the YMCA La Jolla’s Workout in Pink event. The YMCA also sent me to a training for Bender Barre. I really enjoyed learning to teach a fitness class that’s different than yoga. I’m happy to say that I’m now certified to teach Bender Barre classes. Yep another tool to add on my belt.

*NOVEMBER*

I made some more headway with my mission to help Yogis and Fitness professionals grow their business. I hosted my second Digital Media Now for Yogis at the gorgeous Chula Vista Yoga Center. It was part of their Teacher Training and also open to the public. In 2013, my goal is to get my marketing curriculum to be standard for all Teacher Training programs.

*DECEMBER*

I launched my new yoga website and brand, Tao of Yoga. It’s a simple site, but it works. I’m happy to have a place where I can share my thoughts on all things yoga and fitness. I’m also grateful that I have a schedule that’s easy to update so I can invite everyone to my classes.

As you can see, a lot of my business focus shifted from marketing to yoga. I really wanted to create a foundation for my yoga business, which is what I was successfully able to do. I have a website that’s a resource, I teach  4 consistent yoga classes each week and I’m constantly continuing my own education to become a better instructor. Now that I have my yoga business up and running, I really want to focus on the marketing side of my business again. I will book more speaking engagements, host more digital media now workshops and webinars, and I created a nice referral program for anyone who sends me business for a marketing client. If you know anyone interested in growing their business through effective marketing and social media, please send them my way. You’ll receive a check from me as a thank you!

I celebrated another year with my birthday on December 13th. I like to give out gifts on my birthday. This year I gave everyone 13 happy birthday promotions to enjoy and had a San Diego themed get together with some friends.

There you have it, my 2012 year in review. If you have some favorite moments of 2012, please feel free to share them with me. Since 13 is my lucky number and we’re gearing up for the year 2013, I’m confident that it will be my lucky year! Thanks to every single person who has read my blog. Whether you read  one post or read my blog regularly, I sincerely appreciate it. Here’s to a happy, healthy and prosperous new year everyone!

Marketing Melodie Introduces Tao of Yoga

I’ve been a little quiet over here at Marketing Melodie. However, that doesn’t mean I’m not ready to help you with your marketing and social media. I’m definitely open for business and am working hard to kick off 2013 with a bang. I’ve already booked a speaking gig for the beginning of 2013 and am excited for more opportunities to share my knowledge. I have new marketing classes to teach for National University in 2013 and I’m in the process of creating a new Social Media course for their MBA program. I’m accepting new clients, actively booking more speaking engagements and am ready to be at your service for all of your marketing needs!

In addition to my marketing business I’ve been working on a new project that I’d like to introduce. INTRODUCING Tao of Yoga! If you’ve been keeping up with my posts, I mentioned in September that I would soon be launching a site dedicated to my yoga ventures. Well the time has finally arrived. It’s a very basic site but it’s clean, simple and gets the job done.

I’ve been using MarketingMelodie.com to post about many things related to yoga because they also relate to social media such as uniting social media and Yoga at Tadasana Festival, my appearance on ABC for Karaoke Yoga and the launch of Digital Media Now for Yogis. Moving forward, my yoga related posts will all be found on the Tao of Yoga Blog and of course anything marketing related will still be found here.

What can you expect to find on my new site? Well if you’re interested in yoga, learning more about yoga, taking classes or growing your own yoga business, my new site is for you! It’s also relevant to anyone interested in health, fitness and wellness as I’ll be posting information related to healthy eating and living in general. You can join the Tao of Yoga Facebook for additional information that may not be found on my website. Thanks so much to everyone for supporting my new venture with Yoga and Fitness!

As for all of my marketing followers, I assure you that I have many things in the works for you as well! I have spent many years growing my marketing audience and building my brand, so it’s here to stay! I’m just now proud that I have another brand and space where I can share my passion.

~NAMASTE~

The Next Digital Media Now for Yogis is Sunday November 4th, 2012

In my previous post about the Workout in Pink event, I mentioned that I’m working hard to launch a new yoga brand. My new brand is still in the works and I can’t wait to launch so the meantime, I’m still using this blog to share any yoga related news and appropriately enough this post is relates to both yoga and marketing. During the summer I successfully hosted my very first Digital Media Now for Yogis. See I wanted to combine my two passions and teach other yoga/fitness professionals how to market themselves effectively and I’m happy to say that is exactly what I’m doing.

I’m also happy to announce that the next Digital Media Now for Yogis is on Sunday November 4th, 2012 from 4-6pm at Chula Vista Yoga Center. Here’s the info and how to register.

This workshop’s topic is: Personal Branding on Social Media- The success of your yoga business depends on your ability to effectively brand yourself as a resource in the industry. Learn how to ensure your personal online brand is cohesive with your professional online brand as a yogi on social media.

• Date: Sunday November 4th, 2012
• Time: 4pm-6pm
• Cost: $39
• Location: Chula Vista Yoga Center- 255 E St. Chula Vista, CA 91910
• Register: Click HERE to sign up and reserve your spot (Special thanks to Prana Yoga Center for their help with setting up the event and handling the registration)

ABOUT THE WORKSHOP: As a yoga and wellness professional you’re an integral part of so many people’s lives as you enhance their health and well-being. In such a competitive industry, it’s important to strategically market yourself to keep your clients and students up to date, encourage them to attend your classes and be a trusted resource. With an abundance of digital technologies available to us, it’s easy to become overwhelmed when creating your own marketing strategy. At the Digital Media Now for Yogis Seminars, you’ll learn how to navigate digital marketing and social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry.

*Attendees who came to the first Digital Media Now for Yogis are encouraged to return as the presentation has been updated to reflect the continuously changing landscape of social media. You will definitely learn something new!

Takeaways:

• Actionable content and tips you can implement immediately to start marketing yourself as a Yoga professional
• Knowledge on how to serve as a trusted subject matter expert and resource in yoga
• Understanding on how to use Social Media tools to create a compelling brand

About Melodie: Melodie Tao is a Marketing Consultant, Educator and an International Professional Speaker specializing in Digital Marketing and Social Media. She is also a Certified Yoga Instructor who has completed a 200 hour training in addition to many continuing education sessions. Combing her two passions for Marketing and Yoga, her mission is to empower others with knowledge on how to live your passion as a Yoga and Wellness professional. Her expertise will help you make money from your business through optimizing your brand and online presence while maintaining your true integrity as a Wellness professional.

*Just like I did last time, if you own a yoga studio that hosts a teacher training or if you teach in a teacher training program for a studio, please contact me. I am offering one complimentary entry per studio to this event. 

I can’t wait to see everyone this Sunday 4pm at Chula Vista Yoga Center. Please reach out to me if you have any questions and remember to register in advance here.

~NAMASTE~

Marketing Melodie Presents: Digital Media Now for Yogis

I just shared with you guys how I’m combining my two passions for  yoga and marketing into my career. I also announced that I’ll be hosting Digital Media Now for Yogis.  Digital Media Now, along with Digital Media Dinners is a seminar series that I have been hosting for the last couple years. I have customized the presentations so they are tailored to those who work in the Yoga and Wellness industries. I’m hosting the first seminar at La Jolla Yoga Center. I plan to host more seminars at various studios in San Diego and across the nation. My goal is to ultimately have the seminar as a part of the Yoga Teacher Training curriculum offered at studios across the nation.

Here are the details for the first seminar series:

• Date: July 28th, 2012
• Time- First Session- Personal Branding on Social Media 1:00pm – 2:30pm;  Second Session- Integrating Social Media into your Marketing Plan 3:00pm – 4:30pm
• Cost: $39 One Session / $59 Both Sessions
• *Attendees have the option of attending one or both of the sessions. Attending both sessions is encouraged but not necessary since each seminar will cover topics that are independent of each other.

First Session- Personal Branding on Social Media- The success of your yoga business depends on your ability to effectively brand yourself as a resource in the industry. Learn how to ensure your personal online brand is cohesive with your professional online brand as a yogi on social media.

Second Session- Integrating Social Media into your Marketing Plan - The growth of your yoga business will accelerate if you can strategically incorporate social media. Learn how to integrate social media into your existing marketing strategy and ensure you’re cohesively branding your business throughout all of your marketing channels.

ABOUT THE SEMINARS
As a Yoga and Wellness professional you’re an integral part of so many people’s lives as you enhance their health and well-being. In such a competitive industry, it’s important to strategically market yourself to keep your clients and students up to date, encourage them to attend your classes and be a trusted resource. With an abundance of digital technologies available, it’s easy to become overwhelmed when creating your own marketing strategy. At the Digital Media Now for Yogis Seminars, you’ll learn how to navigate digital marketing and social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry.

TAKEAWAYS 
- Actionable content and tips you can implement immediately to start marketing yourself as a Yoga professional
- Knowledge on how to serve as a trusted subject matter expert and resource in yoga
- Understanding on how to use Social Media tools to create a compelling brand

ABOUT MELODIE (Yep a new bio I just created as I shift my focus to working with more businesses in the Yoga and Wellness industries)
Melodie Tao is a Marketing Consultant, a Marketing Professor at National University and an International Professional Speaker specializing in Digital Marketing and Social Media. She is also a Certified Yoga Instructor. Combing her two passions for Marketing and Yoga, her mission is to empower you with knowledge on how to live your passion as a Yoga and Wellness professional. Her expertise will help you make money from your business through optimizing your brand and online presence while maintaining your true integrity as a Yogi.

*If you own a yoga studio that hosts a teacher training or if you run a teacher training for a studio, please contact me. I am offering one complimentary entry per studio to this event. 

REGISTER FOR DIGITAL MEDIA NOW FOR YOGIS HERE