Being an Entrepreneur and Marketer in today’s day and age can definitely be challenging but also extremely rewarding. I create my own opportunities and LOVE what I do but I can’t dismiss that there are so many things to manage including new technologies that pop up by the minute (meaning I must learn and be well versed on them before everyone else so I can educate others about them), challenges of running a business itself: finances, marketing, business development, etc and then of course balancing everything with my personal life that I cherish!

Something that really inspires and motivates me daily is the knowing that I literally LEARN SOMETHING NEW EACH AND EVERY DAY! This to me is priceless and it usually happens when I’m teaching others, giving advice or recommendations. I come to the realization that “HEY! I needed to learn that too!” Or “Wow I really need to take my own advice!” I truly believe the world is a mirror and what I encounter is a reflection of myself and where I’m at in life. I’ve recently learned so much while teaching and interacting with others for my job so here are a few things I’ve learned in the past couple weeks I feel are worth sharing .

1. Networking Tip:  No selling at mixers and have a 2 sentence opener that sparks interest! I often avoid going to business mixers because I’m just not a fan of the whole “What do you do?” question being asked to me a hundred times. I realize it’s important for me to get out there and meet people face to face so I got myself to go out and I attended a 6 Degrees San Diego networking event last week.  I met a guy who works in insurance. He immediately started to try and sell me policies. This also immediately made me lose interest. But it made me re-evaluate the way I connect with people at business mixers. It’s important to be authentic while being able to describe what you do in 1-2 sentences to peak people’s interest so you don’t get flustered (because it’s easy to get nervous when you’re on the spot!). If you start by bombarding someone by selling, you’ll lose the connection and thus I came up with my opener to spark interest when I get asked the Question “What do you do?”  “I’m a Marketing professional; I specialize in Digital Marketing and Social Media. I teach businesses how to utilize digital tools to grow their business.”  Then I stop. THAT’S IT! I couldn’t believe that before this week I really didn’t have an efficient way to describe to people what I do without selling! Thank you to the guy who sold to me at an event and encouraged me to rethink my approach when I introduce myself at business mixers.

2. Social Media Tip: Update your LinkedIn profile! I have gotten more business from people finding me on Linkedin than any other social network. If you’re not already on LinkedIn, sign up! I recently hosted a Digital Media Now seminar teaching people how to optimize their Social Media profiles, including LinkedIn. I discussed using keywords in your profile so you have a higher probability of coming up in searches. Of course you would think since I’m teaching this, my profile would be completely optimized with all the proper terms. Well I realized I have never, ever added anything to the “Skills” section! I had zero skills listed, which means zero key words. Moral of the story is that I need to be mindful of keeping my own marketing tools up to date especially if I’m teaching everyone else to do the same. After I updated this on my profile, I IMMEDIATELY had someone hire me for a project based on being impressed with my profile and she mentioned my “Skills” listed! Anyway, even if you only spend 10 minutes doing this, go update your LinkedIn profile as soon as possible!

Marketing Melodie's LinkedIn Article for the San Diego Reader

3. Peace of Mind Tip: It’s ok to do nothing because doing nothing is actually accomplishing something! 
This last tip comes from my Yogi side! I practice yoga several times a week and try to meditate daily (daily is more like once a week). I recently found myself recommending yoga classes to someone who really felt stressed out and had no time to do anything. While I was saying this the thought popped into my head. “How is it possible that I’m a yoga instructor but have the hardest time practicing yoga, meditating and staying present myself?!” Do as they say, not as they do right? Working in an industry that’s constantly changing while at the same time being an entrepreneur means my mind is always racing! It’s difficult for me to take a break and often when I do take a break, I feel like I’m not getting anything done or I’m wasting time. My tip to all of you and to myself is that when you take a break to meditate, read, wind down, whatever it is you do to relax, try your very best to know that it’s OK to be taking that break and be doing nothing. This “doing nothing” is actually doing wonders for your body in terms or helping you recharge, rejuvenate, relax, all sorts of positive things your body needs especially if you’re a busy body!

I leave you with a quote I find very inspirational that’s aligned with my belief that I really do learn something new every day!

“No day in which you learn something is a complete loss” ~David Eddings