Traditional Media Companies- It’s time to Go Digital
I’m going to touch on a topic that’s very close to me: Traditional Media. I worked at a Traditional Media company for 4 years before making the transition to an Online Marketing Agency and over the past few years I’ve seen the evolution of Traditional Media as it attempts keep its audience during an age where the accelerated pace of Social Media is taking over.
In many cases, there is little or no attempt from traditional media to engage their audience through social media. Setting up a Twitter account for your radio station and having it sit there doesn’t count. Creating a Facebook group for your TV station and never updating doesn’t count. Attempting to put your newspaper online word for word without a Social Media Optimization campaign, also results in FAIL (aka: the famous internet term for something gone wrong!).
For as long as we remember people relied on Traditional Media as their main source for news and entertainment. That is until recently. In the last year, Social Media has trumped traditional media in usage. People spend more time on Social Media than they do reading the newspaper, watching TV or listening to the radio combined. This not the end for traditional media. This the beginning of a new opportunity to engage, interact and compel your audience to continue viewing your media as a credible resource!
Traditional Media companies pride themselves in being at the forefront of what’s current so if you don’t have an effective Social Media campaign you’re contradicting yourself. Need some ideas?
Radio: On-air personalities should create a Twitter account to connect with listeners through microblogging. Promote your on-air contests, on-site events and online photos and videos in real time to keep your listeners engaged even when they aren’t tuned in.
Newspaper: Most newspapers have digitized their articles. But few have worked on community building. Allow forums so readers feel connected as they post on different news stories. Allow readers to easily share articles through social bookmarking.
TV: Have your personalities blog about their broadcasts to create a more authentic voice than reading off a teleprompter! Blog about the TV shows on your station to boost your traffic from an entertainment standpoint.
You know what they say, “If you can’t beat ’em, join ’em!” What does this mean? Don’t get stigmatized as an old-school dying industry.TV stations, Newspapers, Radio Stations, Magazines, it’s time to hire an Online Marketing company to help you with an overall Social Media strategy that really shows your audience you get it!