I started my marketing blog a year ago to document and share things things I’ve learned, talk about my own insights and experiences. I knew blogging would give me freedom to write on any topic, blog on my own time and use my own writing style. I’m honored that each blog I post receives more page views than the previous which means I’m educating and reaching out to more people. I truly hope everyone learns at least 1 piece of useful information each time they visit my website. Since blogging is such a hot topic, I’m dedicating this entire blog to blogging.

We’ve all been hearing over and over again that your company MUST have a blog. Many times we’re caught up in what we need but don’t take the time to understand why it’s important. Here are some simple and important tips about the benefits of a company blog. If your boss is against blogging feel free to direct them to this post.

1.Compelling Content: Blogs provide your website with fresh, unique and engaging content. it’s important your website has standard corporate content: company description, team bios, case studies, etc. but face it: while we all love to think our website is amazing the corporate stuff gets boring! People aren’t going to revisit your site to read it, but they will come back if you’re constantly creating conversation through the blog with information that serves as a resource or entertainment.

2. Authenticity: Blogs add a human voice to your company. We often get excited over meeting someone in a high power position because we feel it’s a once in a lifetime opportunity. But really, executives are human just like everyone else. They should be making a strong effort to reach out and relate to their customer. Most people base their buying decisions of off emotions and personal connections. It’s a lot easier to evoke emotions through real human voice. If your customers see that your CEO cares enough to engage in conversation through blogging it will bridge the disconnect between the high power executive and the everyday consumer.

3. SEO: Blogs can serve as an incredibly powerful SEO tool but it’s often given the least amount of attention for the simple fact that most don’t understand how to create a blog that helps with SEO. If done right, blogs are a great way to optimize your top keywords and improve internal linking. It’s important that your SEO efforts don’t take away from the true intention of providing unique and useful content or turn your blog into an advertisement. Adding keywords and linking arbitrarily doesn’t work. You must understand SEO technologies or hire a specialist who can help.

If your company has a blog please feel free to leave me the URL in the comments and I’ll be happy to check out what you’ve got to say . Let me know if you’d like me to provide insight through a Social Media Optimization and Search Engine Optimization viewpoint. If your company doesn’t have a blog but needs inspiration to start one I’m also happy to help.

Happy Blogging!