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How To Pick the Brain of a Marketing Professional

September 12, 2011

I’m honored that many smart and successful people reach out to me on a regular basis to “Pick My Brain” on topics relating to Marketing and Social Media. There’s so much information out there that sometimes it’s hard to prioritize and understand the best ways to take advantage of all the digital tools. Just like you would go talk to a Doctor to seek medical advice, a Lawyer to seek advice about legal issues and an Accountant to seek advice about taxes, there’s definitely a need and desire for people to reach a Marketing Professional to seek advice about marketing their business.

I did a search for “Pick Brain” in my email inbox and immediately found many emails with this exact request for me.

“Currently, I’m trying to wrap my head around this social media thing as well. I’d loved to pick your brain sometime in the near future. I don’t know if I can meet your hourly rate but I can pay for lunch/starbucks when I’m in town.”

“I was wondering if you would be free for lunch sometime next week? I’d love to buy you lunch and pick your brains on all things Social Media/Blogging/Etc.”

“I hope to keep in touch — I’d love to pick your brain over a coffee some time on all kinds of topics!”

“I was wondering if we could meet professional for coffee or something to talk a little about social media? I’ll come to you, I’d just like to pick your brain a bit.”

“Our Meetup is just disastrous and I’m going to start re-vamping it from top to bottom.  If you have time check it out and see what you think, I’d love to pick your brain about it

As a Marketing Consultant, my business thrives on teaching others my expertise. This is what my clients pay me for: To educate them on marketing strategies and give advice on optimizing their presence on social networks. This is also why it’s important for me to emphasize the value in what I do and let people know that when someone asks to “Pick my Brain” they’re really asking for a valuable service that will help them grow their business in significant ways.

Before I continue I’d like to emphasize that I do offer a significant amount of resources and share my knowledge at no cost. This is what I use Social Media for. I frequently give tips on my Facebook Page, write Blog Posts with valuable insight such as 16 Things To Write about in your Business Blog and 10 Ways to Land Your Next Job Through Social Media and a variety of resources on my Twitter stream. Anything beyond what I’m already offering is customized and takes a lot more time and effort for me to ensure I’m providing specific content to help grow your business.

Now to continue more with the “Pick Your Brain” term, here’s what you guys said when I asked what it means to you:

Pick My Brain Definitions

Pick My Brain Definitions

It’s clear that picking my brain is valuable for your business. Because I’m aware of this, I’ve created an opportunity that business owners can take advantage of to”Pick My Brain” with my Small Business Solutions . It’s simple. I’m offering cost efficient solutions to provide effective actionable content that you can execute immediately.

Pick My Brain: One hour consulting call. You have the opportunity to get all your questions answered related to your business, marketing, branding, website, social media, etc. You will receive feedback that includes tactical strategies and actionable content you can implement immediately after the call. You will receive a follow up email within 24 hours of our call with a list of resources related to topics discussed on our call. Investment: $395

Online Evaluation: One hour consulting call. You have the opportunity to go through all of your online engagement tools from your website, blog, videos and social networking sites.  I will provide you with insight on how to improve and enhance your current resources. This may include tips on how brand yourself more consistently online, how to create compelling digital messages and how to have your online tools successfully working for you. You will receive a follow up email within 24 hours of our call with a list of resources related to topics discussed on our call.  Investment: $395

*COMBO DEAL- Purchase both the Pick My Brain and Online Evaluation options for $695.

Project Plan for Small Businesses (Available only to small businesses who have completed the Online Evaluation service)- After completing the Online Evaluation, Marketing Melodie will create a project plan for small businesses who choose to continue work to improve their marketing strategy. The project plan will be customized to meet your needs and goals.

So here you have it;  an easy and valuable way for you to Pick the Brain of a Marketing Professional! If you’re interested in setting up a Pick My Brain or Online Evaluation, or both please don’t hesitate to reach out to me and we’ll get started immediately.

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