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Marketing Melodie Socializes DOMAINfest 2010

December 30, 2009 11

We all know that having prime real estate is key to success in the brick and mortar world.  The location of your store in the mall plays a significant role in how much walk in traffic you get, the location of your home and its accessibility often determines if you’ll have many visitors and the location of your office building can even affect employee productivity. What many don’t know is that the same is true for internet real estate. Having an accessible domain name boosts site traffic through direct navigation (when the consumer types your domain name directly into the address bar), heightens branding advantages and significantly enhances your search engine results.

Your website is the storefront of your business and your domain name is the first impression you make for your company.  The significance of domain names is apparent so in 2006, DomainSponsor, an company launched DOMAINfest, a premiere conference built to serve the domain industry. The show truly understands domain professionals’ needs. The goal is to inspire and support the industry by providing valuable content, informative sessions and a opportunities to bring domain industry professionals and constituents together to learn, network and do business with each other.

I am honored to announce that I’ll be a featured speaker at DOMAINfest 2010 on Wednesday January 27th 3:30pm – 4:45pm, Domain Names: How Prime Internet Real Estate Builds SEO and SEM Success.  My panel includes two renowned SEO professionals, Bruce Clay (Bruce Clay, Inc.) and Danny Sullivan (Editor, Search Engine Land) along with Richard Jalchandra (President and CEO, Technorati Media) and Dan Ho (Adknowledge).  I’m educating the audience on achieving success from a social media perspective. Social Media is a new topic at DOMAINfest so I’m grateful for an opportunity to socialize the event and share my knowledge with an amazing lineup of professionals.

Of course if you’ve been reading my blog for a while you know I won’t leave you hanging after writing an entire post promoting an event. I want you to attend! I’m giving away one pass to a lucky winner ($1295 Value) to attend the conference taking place at the luxury Fairmont Miramar Hotel in Santa Monica, CA on January 26-28, 2010.

I’m socializing DOMAINFest 2010 even more by providing you with many opportunities to win. You can enter 3 ways. If you participate in all 3 ways, you’ll be entered 3 different times. The winner will be chosen on Friday January 15th, 2010!

1. Join my Facebook page and leave a comment my Facebook “Discussion”  about DOMAINFest

2. Retweet this blog post with the Tweet button on the top left of this post and make sure to include my Twitter name @MyMelodie in the tweet.

3. Leave a comment on this blog post telling me how you will benefit from attending DOMAINFest.

DOMAINfest was created with the industry as a whole in mind, and is open to all members of the domain community in addition to anyone interested in learning about the industry. BONUS: A pass to this event includes a ticket to their Playboy Mansion party on January 28th, Generation Rescue that benefits Jenny McCarthy’s autism organization. I’m offering  $100 off registration to the first 10 people who contact me for a discount code. Best of luck in the contest and see you at DOMAINfest 2010!

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11 comments Leave a comment

  1. I am most interested in finding out how you can still capitalize off domain names, when in this day and age almost every good domain is already taken.

  2. David Isaac Lewallen says...

    Hi Melodie, Your marketing tactics are working great on this one! I need to learn about global branding with your domain name. Do I use keywords as a domain name which benefits your backlink profile when sites link with only your domain name as the anchor text, or do I choose a more branded type of domain name that is shorter and easier to remember.

    It seems this is always going to be a tradeoff. The issue is further compounded with international sites. If I choose the keyword rout do I buy international domain names with English keywords to stay consistant or do I choose keywords in each language for the countries I am targeting which watters down my global branding?

    As you can see I desperately need this conference, and the after party has nothing to do with it. 🙂

  3. I think this conference comes as a great time, especially in light of the MAJOR changes happening right now in the search space. Keyword domains have worked as a solid SEO tactic for years and I wonder how the change at the engines will impact the need for GOOD domains. You are quite a thought leader in this space and I am looking forward to hearing you speak.

  4. Thank you to everyone who entered via Twitter @MyMelodie, Facebook AND of course this blog post!

    The winner is RON WEBER! He wins a full pass to DOMAINfest which includes the Playboy Mansion Party! Please stay tuned as I’ll have more contests coming up in the future!

    Marketing Melodie

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