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Marketing Your Way Out of Recession

July 16, 2008

This blog was written on April 25th, 2008

For all the new wave, young, ambitious Entrepreneurs like myself, this is the first time we’ve experienced a “recession”. While I can’t wait until my small Economic Stimulus Check to come in the mail, I’ve realized I need to take action with a forward thinking approach to help myself and my clients leap over this small hurdle called a “recession”.

Instead of viewing a recession as the start of a downfall, I recommend taking a more positive approach. Views it as an opportunity for economic expansion in the very near future. During a recession, people still have basic needs and wants. Many businesses make the mistake of cutting their advertising budgets. The more savvy approach is to realize that most people’s needs and wants require them to spend money. This is your chance capitalize on any money they will spend by creating a more efficient marketing campaign.

More sales with a more efficient marketing campaign leads to a higher conversion rate. If your conversion rate is higher you are more profitable and most likely increasing your market share….do you see what I mean by ECONOMIC EXPANSION? Don’t sit there and be the business that embraces the recession, be the business that sets the stage for getting out of it!

I am extremely passionate about being a solutions provider for your marketing challenges. If you are intrigued by the opportunistic approach I’m taking, please don’t hesitate to reach out to me. As an Interactive Marketer I am full of unique solutions that might just spark your economic boom!

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