San Diego Asian Film Festival @SDAFF on Social Media
As the San Diego Asian Film Festival (SDAFF) is runs strong in it’s 11th year this October 21st– 28th at the Mission Valley UltraStar Hazard Center Cinemas, it’s a great time to recognize how Social Media has revolutionized the power of both event marketing and the movie industry. Social Media has been instrumental in the growth of the film festival for both the event and individual movies.
SDAFF’s Marketing Director, Daniel Matthews shares that “Social Media has allowed us to connect with our audience in ways that weren’t available before. We’re able to personally stay in touch with everyone that we’ve connected with at the festival and create a stronger brand within the community”. With film screenings that pop up throughout the year they’re able to market for those screenings virally. The San Diego Asian Film Festival also uses Social Media to help with contests and promotions during the film festival.
At Marketing Melodie, we support local initiatives of organizations who provide value, education and entertainment to San Diego and recognize events that have strategically incorporated social media into their marketing plan. So in honor the 11th annual San Diego Asian Film Festival, Marketing Melodie’s community will have an opportunity to win passes to the Festival. Five lucky readers will win a pair of tickets for the film festival. To enter to win you must complete both of the following:
1. Follow @MyMelodie on Twitter and Retweet this blog post
2. Leave a comment on this blog post with an idea on how events or movies can use Social Media OR a comment with an example of how an event you’ve attended or movies you’ve seen has successfully used social media.
Winners will be chosen on Thursday October 21st, the opening day of the San Diego Asian Film Festival. Additional film festival details and ticket information can be found on the @SDAFF Twitter account, Facebook Page and the official San Diego Asian Film Festival Website
*Festival tickets are good for any film or panel except the opening and closing night showings of Legend of the Fist or Au Revoir Taipei.