Companies invest billions of dollars every year to improve their business through marketing to the right audience, branding their logo, cause marketing in the community and more. What most companies don’t realize is that improvements aren’t effective unless they know what needs to be improved.

SuggestionBox is revolutionizing the way customers can provide feedback by creating an online system that allows customers to submit and track feedback to any company. This engages the customer and allows the company to interact and follow up with their most valuable resource…the customer!

Currently when you have a suggestion, here’s what happens:

A. You keep it to yourself because there’s no easy way to share your feedback.

B. You call an 800 # get an operator and after sharing your suggestion, they thank you and you never hear from them again.

C. You go online submit a generic email and receive another generic thank you email back. You then get put on their mailing list as if you don’t already receive enough emails.

You’ll notice a pattern with all 3 options, the ultimate result is that nothing happens! Nothing will continue to happen unless customers and companies take action. So what’s next? Become a suggester Today!

Benefits of SuggestionBox-The Customer

1. User Friendly- Simply create an account and instantly start suggesting ideas/improvements. You may find yourself going on a suggestion spree since it’s the first time you’ve had an opportunity to share all your thoughts.

2. Easy to track- Suggest, rate, comment and track everything in one simple forum. No need to go back and attempt to call or email the company again.

3. Make a Difference- Your opinion matters and counts! Whether you’re paying $50K for a car or $50 for a dinner you’re making the investment so show these companies that you want to help them improve.

Benefits of SuggestionBox- The Company

1. Increase customer loyalty – When customers have a personal connection their loyalty increases. SuggestionBox allows companies to show their patrons they care and are actively working to accelerate their success with the help of their customers.

2. Easy to manage- Companies can easily manage their suggestions by placing them in one of the following categories: New, Under Review, Future, Coming soon, Implemented, Filed away and Deleted. Not only does this keep the company on track, the customer sees their suggestion in action.

3. Earth friendly- I commend any tools that eliminates the old paper method. This is not only better for the environment but now there’s need to hire someone to go over slips of paper in scribbled illegible writing. Show customers that you’re earth friendly.

BJ Cook, the CMO & Adam Levenson, the Online Marketing Manager of SuggestionBox were kind enough to set up a San Diego Speed Networking SuggestionBox. This is a startup so there’s lots of room for improvement. I already have a a list of improvements I plan to execute but I would love as much insight as possible. Please sign up for SuggestionBox, leave me a suggestion and you’ll be automatically entered to win a FREE entry to the next San Diego Speed Networking event in September. This is a $60 value!