Thanks to my good friend RichandCreamy aka: @richandcreamy I’m finally on Twitter. He’s been encouraging me to use Twitter and to attend SDTweetups. If you read my previous blog you’ll know that Twitter is part of my master plan for Marketing Melodie 2.0. At first I balked at the idea of Twitter because I really didn’t understand the premise behind a microblog and having people follow you 24/7. But since joining I’ve discovered the many wonders of this concept and better yet, I’ve come to realize what a great marketing tool Twitter is.

1. Establish an Identity– Twitter allows you to share pieces of information about your social and professional life. After some time your followers will start to piece together your tweets and have a pretty good idea of your personality, lifestyle, goals, etc. This can be useful when hiring, networking or simply expanding your social circle with those who have similar interests. For businesses Twitter is a great branding tool.

2. Instantaneous Feedback– Need a recommendation? Suggestion? Contemplating a question? Although review sites such as Yelp and Chowhound are useful when doing research it’s not personal. Twitter gives you insight from your personal network. Recommendations from people I know are much more compelling and valuable than reviews posted by strangers since you never really know the premise behind a random person’s review. Twitter allows you to Speak (Tweet) your mind and influence decisions of those personally connected to you.

3. Promoting specific content– This is especially useful for businesses in many way. Twitter can create hype when launching a new product, increase attendance to events, conferences and webinars and really add more value to any specific promotion your company is involved with. Twitter allows the consumer to track of your company’s progress. The real time updates allow consumers to feel engaged.

Overall, Twitter is an interactive tool that when used correctly is a powerful marketing resource that allows you to establish a brand, gain insight and engage consumers. Now follow me @MyMelodie!