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A Word with the Marketing Nerd @stef_funny (Sharing what I’ve learned about Foursquare)

February 24, 2012

<Editor’s Note> I’m very excited to introduce you all to Stephanie Trinh aka @stef_funny!  She’s the newest member of my team here at Marketing Melodie. She’s an ambitious Business Marketing Student at SDSU, is filled with positive energy and is even a fellow marketing nerd! I’ll let Stephanie take it from here. HIT IT STEPHANIE! </Editor’s Note>

I’ve recently just started really using my Foursquare account and I had a ton of questions for Melodie. Why should a business have a Foursquare account? What is the point of Foursquare when I can just check-in on Facebook? Apparently, I had much to learn so I’d like to share a few awesome things I recently learned about Foursquare.

Foursquare is a location-based social network used mostly on mobile devices. You use your smart phone to check-in at the venue you’re currently at. Check ins can earn you a new badge, points (that I still don’t know what they’re good for) and some businesses offer special deals when you check-in at their venues. With Foursquare, you can simultaneously post on Facebook and Twitter, something that checking in just on Facebook doesn’t allow. Facebook check-ins which I have been using offer none of these, only a new status update to show your friends where you’re at so I was happy to learn about the foursquare benefits.

Foursquare Check ins

As a business, you wouldn’t necessarily create a Foursquare account to be part of the fun. You would claim your business instead. Once the business is claimed, business owners can add specials to help bring in more traffic to the business location. One thing that businesses should keep in mind is that when a special is created, employees need to be aware of the special. This helps avoid confusion when a customer comes in and shows them the unlocked special. It makes the experience less frustrating for the consumer.

I found this Foursquare comedy skit on YouTube, and I thought it was funny so I wanted to share. Also, I drive a Toyota Camry and I noticed that the car the guys are driving is a Camry! Enjoy. 🙂

You can connect with Stephanie on TwitterGoogle+ and check out her blog, Marketing Nerd!


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