SubscribeHow To Optimize Your Public Relations Effort for Social Media all while doing Karaoke Yoga!
Ever since I have decided to focus a lot of my energy to integrating yoga into my career, the universe has become more aligned with my desire! I’m receiving so many amazing yoga related opportunities. The power of intention is pretty amazing! In just a few short months, I was invited to teach yoga at one of the most gorgeous locations at Big Bay Bootcamp. I have also created Digital Media Now for Yogis, which are my marketing workshops customized exclusively for the Yoga, Wellness and Fitness industries.
In April, I was connected to @ManifestYogaJen on Facebook and Twitter. Because of her, I was gifted the chance to attend Tadasana Festival. Even though we only met briefly at the festival we stayed in touch via social media and last week she invited me to be part of her ABC filming for Karaoke Yoga in Los Angeles. Jen created Karaoke Yoga and it caught the attention of the local media. You can find out what the heck Karaoke Yoga is here.
I happened to have other business meetings I needed to attend in LA at the same time so I was happy to make the drive up and show my support. I’ve been featured on TV for Yoga before and it was such a fun experience. Last time it was Yoga Bootcamp and this time, Karaoke Yoga. It’s great how yoga can be integrated into so many other activities!
Yoga Bootcamp on KUSI
During the Karaoke Yoga filming, to my pleasant surprise, I met another Melody in the class who was practicing right next to me! Two Melodie(y)s in a Karaoke Yoga class is asking for trouble! I kid, and I always make reference to the fact that just because my name is Melodie doesn’t mean I can sing. Here’s a look at how much fun we had in class. We were dancing, singing, laughing and practicing yoga all on Summer Solstice. As @ManifestYogaJen says “It’s about connecting to your Joy.” What a perfect day!
ABC filmed the class last week and it aired yesterday morning. Are you ready for a glimpse of Karaoke Yoga? See the video below. And first I’d like to mention that I cannot believe I was on television singing karaoke. If it weren’t for yoga, this would never happen. There is literally a part where the camera zooms in on me and you can see me look over to the Karaoke screens to make sure I knew the words!
…A marketing lesson of course! A while back, I wrote a post on How to Optimize Your Public Relations Effort for Social Media. See, many businesses get a great PR feature on TV, radio or even print but they miss out on the opportunity to really gain more exposure and grow their business by forgetting to integrate social media. I want to re-emphasize 3 things on my old post that Jen did exceptionally well when it came to making the most out of her PR appearance for Karaoke Yoga on ABC.
1. Teaser Posts- Create some excitement about your upcoming appearance. Let your community know exactly when and where they can see your company in the media! Post anticipating tweets and Facebook updates a few days out. Ideally your posts will generate some retweets and shares thus making more people aware of your upcoming appearance. This is exactly what Jen did! She created an incredible amount of hype before her appearance so there was a huge audience looking forward to it!
2. Blog post follow up- After your PR appearance, draft up a quick blog post with information about your feature. If it’s a TV clip, see if you can obtain a file of the clip to host on your own YouTube and embed in your blog post. If you don’t have rights to the clip, create a link to it. If it’s a radio appearance, see if you can get an audio of your airtime. If it’s an article, link to the online version of the article. Make sure to thank the media graciously for your appearance. I was so happy to see a great follow up post by Jen right after the filming. It’s complete with photos and videos. Check it out if you want to feel good.
3. Social Media shoutouts- When thanking and mentioning the media in you blog posts, Twitter updates and Facebook updates make sure to make connect back to everyone else’s social networks. This significantly increases the chances that your partners and the media outlets will repost your information. You’re recognizing others by their social media handles and everyone loves to be recognized. Be sure to do this when mentioning other people in your posts too.
So there you have it! My adventures of being featured on ABC practicing yoga while singing karaoke and of course a marketing/social media lesson that you can apply to your own business. I’m very excited to see what else the universe has in store for me as I continue on my venture to combine my two passions: marketing and yoga.
Green is Universal and so is Social Media for NBC San Diego @nbcsandiego
This post is a hat tip to NBC San Diego! Time flies with social media! I can’t believe it’s been almost four years since I wrote the blog post Traditional Media Companies- It’s time to Go Digital. I discussed strategies that traditional media companies (TV, Radio, Newspapers) could to use to engage their audience online. A lot has happened in four years and I’m thrilled to see that so many traditional media companies have successfully integrated social media into their communication. I’d like to commend NBC San Diego for being one of the pioneer companies to truly embrace social media and go digital. Just a few of the things NBC San Diego does:
The people on the NBC San Diego are extremely social media savvy. The majority of them all have their own online presence and following. I’ve built personal relationships with many people on their team through conversations on Facebook and Twitter because they do a great job at interacting.- @nbcsandiego hosts tweetups for their community to meet the team. This personalizes the online and on-air experience viewers have.
- They feature Social Media and Tech Correspondents on their news casts where they discuss the latest trends in technology. This also means they care about making sure their viewers can stay up to date with digital trends.
- In addition to being leaders in the tech space, they’re also a green friendly company! Check out this reusable water bottle I won from none other than one of their tweetups (See tip 1)!
To celebrate Earth Day last week, I shared 12 ways to go green at work! As I do with all of my posts, I shared this across my social networks. NBC San Diego was highlighting green week on Friday April 20th in honor of Earth Day and their Producer @JanellJay saw my tweet about ideas to go green at work. She tweeted me to ask if they could use it on their green segment that evening. “Of course!” I replied. Many of my posts are intended to be resources so I am very grateful to NBC San Diego for sharing my tips with all their viewers. What I loved about this entire interaction is that Janell was carefully watching her tweet stream to find content for their show! You can view the segment below:
Thank you again to all my friends at NBC San Diego for greening their workplace, connecting on social media and creating a community of viewers who really do trust NBC San Diego as one of the most credible and resourceful TV stations. And if anyone has any additional tips on how to go green at work, please feel free to share them with me!
Marketing Melodie in 2011: A Year in Review
Happy 2012 everyone! I can’t believe another year has gone by. The start of a new year is always a great time for me to reflect on the previous year and set goals for the upcoming year but also appreciate the present moment and everything that’s led me to where I am today.
At the end of 2010 I decided to write Marketing Melodie in 2010: A Year in Review. I have a habit of discrediting many of my accomplishments because I feel like I can always do more. Writing this really allows me to appreciate and be grateful for everything that I have done rather than focus on what I haven’t. Just like I did for 2010 here’s a year in review of 2011 highlighting noteworthy events, clients, blog posts, friends, accomplishments, adventures and amazing opportunities.
*JANUARY*
While marketing is my expertise and passion, I have another passion; YOGA! I’m very grateful for one of my clients this year, La Jolla Yoga Center. Creating marketing campaigns and strategies for a yoga studio I love definitely makes me happy. I trained their team on using social media to grow their business and helped them get set up on Facebook and Twitter. They’re definitely doing a great job connecting with yogis on social media!
I’ve been practicing yoga for a few years and really wanted to strengthen my practice and take it to the next level. I contemplated getting my yoga teaching certification for a while. It’s a huge time commitment and I was really on the fence. Well I made the decision to go ahead with yoga teacher training and can now say, if you are ever on the fence, DO IT! I am so happy I completed my Yoga Teacher Training and wouldn’t trade the experience for anything. I began my training in January and completed my 200 RYT Vinyasa Yoga Teacher Training at the inspirational La Jolla Yoga Center, located right on the beach! I met so many amazing new friends, learned so much about myself and really took my yoga practice to the next level.
*FEBRUARY*
I hosted the 2nd event in my Digital Media Dinners series. The topic: Social Media Branding. This was a great milestone because it officially turned Digital Media Dinners into a series rather than a one off event. I taught strategies on how to strengthen people’s brand across various social networks including review sites such as Yelp, group buying sites such as Groupon and location based sites such as Foursquare. I incorporated a variety of sites because marketing and social media is growing beyond just Facebook and Twitter.
*MARCH*
Since I learn and receive so much from my online and social media community, I really want to give back. I did this by hosting Twestival San Diego. This event is hosted all over the nation using social media for social good by connecting communities offline on a single day to highlight a great cause and have a fun event. It’s entirely promoted via social media. Twestival San Diego was hosted at the Keating Hotel and all proceeds benefited the San Diego After School All Stars.
Me and a few other lovely Yogis were featured on KUSI demonstrating Bootcamp for Yogis run by my fellow yoga teacher trainee, Body By Mags. Check out the video below where I get my 5 minutes of fame while I’m smiling through holding a yoga tough pose and demonstrating yoga boot camp moves (Warrior has got nothing on me!).
VIDEO: Yoga Boot Camp Video
I successfully pulled my second April Fool’s Joke on Social Media! Everyone decided to wish me a Happy Birthday on April Fool’s this year!
The first annual Foursquare Day celebration took place in 2010 and I hosted Foursquare Day Hong Kong. This year I was in my home town, San Diego and had the opportunity to host Foursquare Day San Diego for my community at R Gang Eatery. Check in specials, complimentary wine, cocktails, delicious comfort food with an upscale twist, friends, badges and a good time was had! Foursquare Day on 4/16 (Yep that’s 4 squared which equals 16) is officially, my favorite geek Holiday!
Oh not to mention, I met my first Celebrity Chef, Rich Sweeney @ChefRicSweeney from Season 5 of Top Chef who is also the head of R Gang Eatery. You can read all about my addiction to food porn and cooking shows here.
*MAY*
I was interviewed by the San Diego Reader on using LinkedIn for Job Seekers. I shared my insight, advice and was gratefulto have my article published both in their paper and online! You can read the full article here.
Another Geek Holiday takes place in May! Star Wars day on May 4th! May the Fourth be with you! I celebrated with some fun posts on Social Media!
*JUNE*
I really want to help others with yoga passion so I hosted my first yoga event: Yoga For the Busy Body at Hera Hub! I really want to provide an opportunity for other busy professionals and entrepreneurs to have a chance to experience the benefits of yoga while teaching them poses they can do on their own despite their busy lives. That’s exactly what I accomplished at this event.
*JULY*
I was cast in a Microsoft Commercial! It was such an amazing experience to work a full day on set as talent! You can read all about how I was casted in the Microsoft Commercial and then watch my commercial when it finally aired below!
VIDEO: Marketing Melodie’s Microsoft Commercial
VIDEO: Digital Media Dinners- How To Build your Social Media Community
*AUGUST*
I attended BlogHer for the first time as it was hosted right here in America’s Finest City. I connected with inspirational bloggers from all across the nation. It was great talking to so many people about their passions and seeing them creatively share it with others through their writing. I had a good time at the conference itself, attending workshops, checking out the booths, the networking events, parties and left with more swag than I knew what to do with!
Oh and I met another Celebrity Chef, Brian Markaley in the Season Final of Top Chef Season 3. He was hosting a BlogHer party!
*SEPTEMBER*
Marketing Melodie is growing quickly! I sent out a call for interns and bring Allison Schummer @AllisonSchummer on board to help me!
Allison recently graduated from SDSU and I give her my highest recommendation to anyone who’s hiring as she’s currently on the market for a new job!
San Diegans experience a MAJOR BLACKOUT! But we united and got through it while making new friends! We proved that even during a black out social media still shines!
*OCTOBER*
Fall is in the air (even though it’s always sunny in San Diego) which means time for a new fall wardrobe! I attended one of my favorite tweetups ever, an Epic event at the Nordstrom Rack Plaza Bonita Grand Opening. I’m a very lucky person, I always win things and that night I won a pair of Designer Hudson Jeans.
In 2009 I said to the universe that I want to meet my favorite author, Keith Ferrazzi. I finally met him 2 years later in San Diego at the Entrepreneur Challenge Fall Kickoff Event at UCSD. He autographed both my books and I learned some awesome networking tips from meeting Keith Ferrazzi.
The Nerds United! I tweeted and connected with amazing new friends from the Talk Nerdy To Me Lover community by hosting @JenFriel and the #nerdsunite crew in San Diego. We had a fun night at the Tilted Kilt San Diego and a nerdy sleepover!
You can read all about the things that make me a nerd here.
*NOVEMBER*
After completing a successful Digital Media Dinners series, I hosted my first Digital Media Now Seminar- Personal Branding on Social Media at Pangea Bakery Cafe. Attendees learned how to make their personal brand cohesive with their business brand.
I was honored with an opportunity to speak to NATAS- National Academy of Television Arts and Sciences at their Social Media Workshop. Teaching television professionals how to use Social Media in their industry.
Thanks to the luxury car company, Infiniti and Social Media I enjoyed an amazing afternoon at the San Diego Bay Wine and Food Festival. I also met my 3rd celebrity chef this year, Sam The Cooking Guy!
*DECEMBER*
I hosted my first Digital Media Now Webinar on How To Integrat Social Media Into Your Marketing. It gave me a chance to share my knowledge with people who can’t always be available and in San Diego to attend an in person seminar. While there were challenges to work out with my first webinar, I received great feedback and plan to host additional Digital Media Now Webinars in 2012!
I celebrated my Birthday on my lucky day, December 13th (It’s clearly not on April 1st). In the photo below I’m dressed as a Monster, holding a class with an M and Minty Wonderland and Mozart cupcakes. Yep M THEME PARTY!
I began my new venture at National University. I was hired as a Course Developer and Adjunt Professor at National University. My first class starts in January where I’m teaching a marketing class on Interactive Strategies.
Wow a lot has happened in 2012! If you read this entire post or even part of it, THANK YOU! As I reflect on 2011 I just can’t help but smile and be grateful for everyone and everything in my life right now. I am truly blessed and so excited to ring in 2012!
Social Media Amusings (Confession- I’m Addicted to food PORN)
Social Media Amusings is new series of posts full of fun things about me and things I come across in the social space that I feel like sharing with all of you. In my last post you guys found out that I’m a Sanrio Character. Today I have a confession… I’m addicted, I mean addicted! to food PORN!
And Social Media only fuels my addiction. Recently I was even given the opportunity to enjoy samples from over 170 Wine & Spirit Purveyors and 70 of San Diego’s Top Chefs thanks to both Social Media and Infiniti! If I was me in another life, Marketing Melodie would be Chef Melodie! I love to cook and I am obsessed with food porn. I love looking at the delicious food you’re putting in your body! It makes my mouth water!
How am I satisfying my Food Porn craving? Take a look!
Social Media Updates- I’ll start with my own community. Anyone who posts what they’re eating for lunch should be banned if there’s no accompanying photo! Stop teasing me by posting about how delicious your meal is, unless you’re going to give me a glimpse! When I check Facebook updates my eyes automatically gravitate toward food photos. I can’t help it, they turn my senses on! I occasionally post food porn photos myself!
Food Blogs- Images trump text in blog posts, which is why I love reading food blogs. The good ones are full of food porn and luckily there’s an abundance of food bloggers out there!
Hear me YELP!- Yelp is great for so many reasons. I’m able to find new spots to check out and it also gives me the opportunity to share the places and restaurants that I love. One of my favorite parts of Yelp is the food photos users post! I get a glimpse of so many different dishes from one restaurant by other consumers which means these photos are authentic, real and delicious!
Lovely Ladies at a Yelp Elite Party!
Reading!- Just like social media updates about food without photos should be banned, cookbooks without photos shouldn’t even be published! I love flipping through cookbooks, reading the recipes then looking at photos of the final product. My favorite food book is a MUST for your coffee table. It’s called, Everything I Ate: A Year in the Life of My Mouth. Tucker Shaw documents every single thing he eats in a year through photos! I’m so intrigued by this book! It’s like an adult picture book. He lives in New York so I definitely want to visit some of the restaurants he dines at next time I’m in the city!
Food Shows Galore!- All of my favorite shows have food in them! I love watching Iron Chef, Top Chef, Man vs Food, Cupcake Wars and more! I could watch Food Network and the Cooking Channel all day! My dream (and I’m putting it out there to the universe) is to be a guest judge on a food show! I also have a bucket list of restaurants that have been featured on shows I want to dine at.
I’m coming near the end of my confession. I must say this post took me longer than normal to write. I also must admit that Food Network has been playing in background this entire time. Oh and I took a break to finish cooking a Butternut Squash Casserole that was in the oven and of course I’ve been eating the entire time I’ve been writing this post too! Happy Eating everyone!
Marketing Melodie Speaks: Nat’l Academy of Television Arts & Sciences
I’m excited to share an amazing opportunity I recieved to speak at the National Academy of Television Arts and Sciences- Pacific Southwest Chapter this coming Thursday November 3rd, 2011 at their “Advanced Techniques of Social Media’ in today’s diverse market” workshop at Groovy Like a Movie- A San Diego based film and movie production company. NATAS is dedicated to serving the television community while recognizing and awarding excellence in television. Among the audience is going to be producers, anchors, reporters and many others working in the television industry.
As a Marketing Professional, one of the most effective Marketing tools I use to build my community and generate new business is professional speaking. It’s not a secret, I’ve already shared with everyone how I grow my business through professional speaking. It provides you with more credibility, it’s a strong marketing tool and speaking also inspires others. Speaking is something everyone has an chance to learn! To provide you with even more assistance on being an effective speaker for your industry, I even compiled Social Media Tips for professional speakers. I highly recommend checking out the resources I created, they will definitely help you get started!
Speaking to NATAS is a great chance for me to connect with people who work in television and share my knowledge on how to create a cohesive online presence with traditional media. Time sure flies with social media! Almost 3 years ago I wrote the post Traditional Media Companies- It’s time to Go Digital Media. Years later I’m happy to see that many traditional media companies have successfully integrated social media to engage, interact and compel their audience to continue viewing them as a credible resource!
I’m really looking forward to meeting all the industry leaders in television this Thursday and continuing to share social media and professional speaking tips with all of my readers! If you’d like to hire me to speak at your next event, I’m happy to come and share my insight and knowledge!
Lights, Camera, Action! My Microsoft Commercial Aired!
I recently wrote about Apple for the very first time in my Ode to Steve Jobs. Now I’m writing about Microsoft for the very first time. This blog is getting nerdier by the minute! Some of you who follow me on Facebook know that this past July, I had an amazing opportunity present itself to me that got me on the big screens! I was casted as the main talent for a Mircosoft commercial! I already had my 3 minutes of Fame when I modeled for Nordstrom and MyFashionPlate.com, and another television highlight when I demonstrated Yoga Boot Camp live! (For those of you who don’t know yoga is also a passion of mine) but this time I was hired for an entire day as “talent” to star in my very own commercial for Microsoft.
I often get asked by many people how I come across so many unique, exciting and once in a life time opportunities such as getting invited as a guest of honor to speak at tech conferences in Hong Kong and Beirut, Lebanon where I was also able to tour both places for over a week, tweeting my way to front row seats to watch my favorite baseball team, the San Diego Padres and even creating and teaching my very own marketing class to students at Platt College! My honest answer: I attract these opportunities into my life by being HONEST and AUTHENTIC on SOCIAL MEDIA! This is what I encourage, educate and strive to inspire companies to do every single day to grow their business. I’m living proof that it works! Yes I’m walking my own walk! Here’s the story….
The casting director found my Yelp review for the Microsoft Store. They recognized that my Yelp reviews were honest and authentic. They did some research and also discovered that I’m a tech savvy, social media socialite, which happened to be the exact personality type they were seeking for this commercial. I went in for an interview, where they also asked me to bring a friend who could be my sidekick in the commercial. I posted an update on my Facebook to see if any of my girlfriends use Microsoft products and ended up bringing the lovely Megan Looney, model, journalist, traveler and a good friend from high school with me to the interview. Soon after the interview, we received calls that we were officially hired for the commercial!
The shoot date was set on 4th of July weekend. In addition to paying us as talent, the night before they treated us to a full spa day at Se San Diego. Massage, manicure, pedicure, the works! to really get us relaxed and dolled up for our big day. I absolutely LOVE spa treatments so this was an added bonus I was happy to accept.
Bright and early the next morning, Megan and I arrive a the Microsoft Store in Fashion Valley and boy was I overwhelmed! There were over 100 people there from the directors, employees, extras for the commercial, etc. We were sent to wardrobe, hair and makeup. I’ve never had so much makeup on in my life. But the lovely Meagan Brown Owner of Artistry of Makeup did an amazing job and the whole staff was so sweet that we had a great time chatting and getting ready together.
Finally we receive instructions from the director and begin filming. Wow! creating a short commercial is such hard work, I now have the utmost respect for people who work in show business. It was a full day of filming and while it was exhausting, we had a blast doing it! We spent the first half of the day filming at he Microsoft Store in Fashion Valley.
Then we took a lunch break and met up in La Jolla for the second half of the shoot. Filming in La Jolla was amazing, it was such a gorgeous view and I just love being out on the beach during sunset! We even drove around in my car and got some footage there. The sun soon began to set and after a very full day, THAT’S A WRAP! We concluded the shoot and after thanking everyone for providing me with this opportunity, I went on my way home. The filming took place in July and in Auguest I hadn’t heard anything about the commercial coming out.
Then one day I received a Facebook message from a Microsoft employee:
Now I’m really curious to see my own commercial. I wasn’t able to get a hold of it quite yet. Then during the San Diego Film Festival September 29 – October 3 I was delighted to see posts/tweets from my friends who saw my commercial on the big screens!
Well that’s the story of my one day in the life of being “talent”! And once again I say, THAT’S A WRAP! Wait, what!? You want to see the commercial? The director recently sent me an email letting me know that they have permission to distribute the commercial now but they’re still waiting for the correct file they can send me. So the SUSPENSE continues! I have yet to see the commercial but the first thing I plan to do when I get the file is to share it with all of you. Stay tuned!
