Melodie Speaks at AIGA: Social Media Design Techniques
In a world where images trump text when capturing consumers’ attention; Designers, Artists and creative individuals are essential in creating a compelling and engaging Social Media experience. AIGA, the professional association for design is a national organization with a mission to advance designing as a professional craft, strategic tool and vital cultural force. AIGA is the place designers turn to exchange ideas and information, participate in critical analysis, research and advance education and ethical practices. They set the national agenda for the role of design in its economic, social, political, cultural and creative contexts and they’re taking an initiative to ensure their members are educated on innovative design techniques such as those used in Social Media.
I’m honored that AIGA has invited me to speak and host their Interactive event on April 21st, 2010 in San Diego. As Social Media continues to dominate as a preferred marketing medium, Designers are constantly being challenged with their skills to create unique content. User experience in Social Media is significantly different from traditional websites (did I just call websites traditional?) and print media. Consumers have different motives for visiting your social media pages compared to your website so it’s important to understand how to design pages aligned with your audiences’ goals.
I’ll be educating the audience on how to incorporate design techniques in Social Media that creatively encourage sharing, user generated content and participation while ensuring their social media is branded consistently with the overall marketing strategy. While some networks have limitations, I’ll discuss how to work around restrictions to ensure social media pages are optimized properly. I’ll also provide insight on creating appealing profiles that improve search results, a topic that’s imperative to understand for a truly optimized Social Media presence.
Date: Wednesday, April 21, 2010
Time: 11:30 am – 1:30 pm
Location: Liberty Station 2640 Historic Decatur Road San Diego, CA 92106 Meeting Room 4
Price: Members- $20, Non-members- $30, Students- $15, Day of event- Add $10
Register Today: AIGA San Diego
The event is open to everyone so I encourage you to attend and spread the word! It will be a great networking opportunity with creative entrepreneurs. I’m so grateful for all the speaking engagements I’ve been invited to this year. It’s truly my passion to educate and share my knowledge about Social Media and new technology. Speaking has become an important part of my own professional development. If you’d like to book me as a speaker for an upcoming event, please feel free to visit Marketing Melodie’s Speaking page.
*Photo Credit: Melodie’s Speaking photo taken by Steven Soule